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Marcela Rodriguez, Senior Digital Account Manager

Marcela Rodriguez

Senior Digital Account Manager·Impact BBDO

الإمارات العربية المتحدة

ماجستير, Organizational Leadership

الخبرة العملية

مجموع سنوات الخبرة: 12 سنوات, 8 أشهر

Senior Digital Account Manager

أغسطس 2020 - حتى الآن

Impact BBDO

دبي، الإمارات العربية المتحدة

أغسطس 2020 - حتى الآن

• Manage various digital business accounts with the objective to provide value and digital expertise to all clients; act as the primary contact for clients when it comes to digital strategy, website/microsite/app builds or creative and technical refreshes, digital integration, SEO, analytics, campaign UX, and much more across the digital realm.

• Understanding and taking ownership of each digital account and working as a partner to help client’s surpass their KPIs and see a return on their investment, whether that be in the form of money, leads, or data

• Oversee accounts day-to-day while also coordinating with internal creative + technical resources and third-party vendors to troubleshoot any issues, as well as execute various digital campaigns and technical projects

• Active client portfolio includes the following industries: Automotive, Healthcare, Government, Food & Beverage, Consumer Goods, Leisure & Entertainment

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Digital Marketing Executive - Corporate Communications

أغسطس 2019 - مارس 2020

Dubai Multi Commodities Centre (DMCC)

دبي، الإمارات العربية المتحدة

أغسطس 2019 - مارس 2020

• Manage digital team and oversee all digital marketing planning and execution for digital corporate communication requests from all core corporate teams, wider organizational business units, and ad-hoc projects

• Leverage data and analyze market trends to create digital strategies for regional and international multilingual digital campaigns to increase brand awareness, introduce new products to markets, and create new streams of lead generation

• Serve the core corporate team and wider organization as a digital consultant, advising on best practices, facilitating cross-team collaboration, and recommending solutions

مجال الشركة:
الإدارة العامة
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Account Manager

فبراير 2018 - أغسطس 2019

Impact BBDO

دبي، الإمارات العربية المتحدة

فبراير 2018 - أغسطس 2019

• Manage content, maintenance, development, and updates across 41 GCC websites for luxury automotive brands on Adobe Experience Manager CMS platforms

• Oversee and work alongside internal team of analysts, developers, and account executives working on multichannel digital projects

• Leverage preexisting assets and analytical data for optimization of current projects as well as new projects, such as microsites, landing pages, and social campaigns

• Lead weekly client meetings and present on corporate project priorities, new campaign concepts, as well as analytics for SEO and standard reporting metrics sourced from Adobe Analytics, Google Analytics, and Search Console

• Conduct cost analysis, financial forecasting, cost estimate creation and scoping of new work; as well as handle purchase order requests and invoicing

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Strategy & Communications Manager

يونيو 2013 - فبراير 2018

Antonio Pelayo Productions

Los Angeles، كاليفورنيا، الولايات المتحدة

يونيو 2013 - فبراير 2018

• Rolled out a strategic and targeted reintroduction of the organization using newly rebranded collateral to reestablish industry presence, trust with the community, increase website traffic, social media traffic, and overall product sales

• Captained rebranding, copywriting, and data collection for organization on social media, email marketing campaigns, sale domains, and at events

• As a result of rebranding and restructuring systems thus far, over the course of three events, sales have increased by over 200%, social media interactions are up to more than 17k per week compared to 300 per week, event attendance increased by 3.5k, email campaign bounce rates drastically reduced and view-rates as well as click-rates are above industry average

مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
التسويق والعلاقات العامة

Digital Marketing Account Executive

ديسمبر 2015 - يناير 2018

KERN -an Omnicom Agency

Los Angeles، كاليفورنيا، الولايات المتحدة

ديسمبر 2015 - يناير 2018

• Executed highest grossing bilingual national and international digital campaigns for Fortune 500 clients, including AT&T, American Express, HBO, STARZ, Disney, among others.

• Managed high-level digital campaigns for varying business units, comprising of sports marketing, entertainment (cinema/television/music), international travel, product marketing, loyalty programs, and customer acquisition

• QA campaigns for proper tracking implementations/pixels; use testing results, site statistics, and social analytics to inform strategies, UI, and optimize campaign content and usability for maximum performance and profits

• Used data analysis to establish criteria for UI/UX development and content production across teams for social media, landing pages, and web/mobile digital campaigns

• Responsible for digital campaigns that outperformed KPIs within the sports marketing and entertainment sectors

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Woodbury University

مايو 2015

مايو 2015

ماجستير، Organizational Leadership

الولايات المتحدة

For my capstone project, I designed a mobile app to encourage and facilitate volunteerism nationally. This is how I learned how to code and wireframe to develop UX interfaces for my iOS app.

Woodbury University

مايو 2010

مايو 2010

بكالوريوس، Communications

الولايات المتحدة

Also completed a Minor in Interior Architecture & Design.

Skills

Business Development
Expert
Business Development
Expert
Account Management
Expert
Account Management
Expert
Design Development
Expert
Design Development
Expert
Project Management
Expert
Project Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Product Management
Expert
Product Management
Expert
Project Management
Expert
Project Management
Expert
Digital Project Management
Expert
Digital Project Management
Expert
Umbraco CMS
Intermediate
Umbraco CMS
Intermediate
Art Direction
Expert
Art Direction
Expert
iWork Office Suite
Expert
iWork Office Suite
Expert
Client Management
Expert
Client Management
Expert
Adobe Analytics
Intermediate
Adobe Analytics
Intermediate
Concrete 5 (C5) CMS
Expert
Concrete 5 (C5) CMS
Expert
Adobe Experience Manager CMS
Expert
Adobe Experience Manager CMS
Expert
HubSpot
Intermediate
HubSpot
Intermediate
Team Management
Expert
Team Management
Expert
Business Development
Expert
Business Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
MailChimp
Expert
MailChimp
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
Microsoft Office Suite
Expert
Microsoft Office Suite
Expert
Eventbrite
Expert
Eventbrite
Expert
Frontend UX Development
Intermediate
Frontend UX Development
Intermediate
ProofHQ
Expert
ProofHQ
Expert
Copywriting
Expert
Copywriting
Expert
Account Management
Expert
Account Management
Expert
Design Development
Expert
Design Development
Expert

اللغات

الانجليزية

اللغة الأم

الاسبانية

اللغة الأم

العربية

مبتدئ

التدريب و الشهادات

الشهادات
HubSpot Inbound Certified
Google Adwords Certified
Nov 2017 - Nov 2018
عرض الشهادات
Google Analytics Certified
Nov 2017 - May 2019
عرض الشهادات
Google Mobile Sites Certified
Nov 2017 - Nov 2018
عرض الشهادات