Marcin Machnio

As Co-Founder of FlixClassic, I spearheaded various facets of our operations, driving the successful launch and growth of the platform tailored to classic cinema enthusiasts. Key achievements include:
- Strategizing and executing a comprehensive launch and expansion plan, resulting in a substantial increase in user engagement and platform adoption.
- Hand-selecting a highly skilled and specialized team, fostering a collaborative work environment conducive to innovation and excellence.
- Leading the development and implementation of cutting-edge player technology, applications, and distribution mechanisms, resulting in enhanced user experience and platform functionality.
- Negotiating and securing film licenses, and curating a diverse and captivating collection of classic movies to meet the diverse preferences of our audience.
- Cultivating strategic media partnerships and collaborations with influential figures and celebrities, effectively amplifying our platform's visibility and reach.
- Overseeing day-to-day operations across multiple functional areas, including technology, marketing, sales, and distribution, ensuring seamless execution and alignment with organizational objectives.
- Serving as the platform's primary representative and spokesperson in media interactions, effectively articulating our mission, offerings, and value proposition to diverse audiences.

As Managing Director at ALTEN Polska, I led the strategic direction and operations of the company across Poland, overseeing key cities such as Warsaw, Krakow, Wroclaw, Gdansk, Rzeszow, Poznan, Katowice, andJelenia Góra.
Key achievements include:
- Developingand executinga comprehensivecountrystrategyaligned with global objectives, driving business growthand market penetration.
- Cultivatinga high-performanceworkenvironment by providingstrategicguidance, mentorship, and support totheteam, resultingin increased productivityand employeeengagement.
- Proactively identifyingand capitalizing on new business opportunities, driving revenuegrowth and market expansion initiatives.
- Implementing rigorous budgeting, forecasting, and cost control measures to ensuresound financial management and profitability.
- Establishing and nurturing strong relationships with clients, partners, and industry associations, fosteringcollaborationand drivingstakeholder engagement.
During my tenure, ALTEN Polska experienced exponential growth, expanding from 90 to 500 consultants across multiple locations in Poland.

I spearheaded the optimization of the sales force across multiple CEE countries, driving strategic growth initiatives and fostering dynamic expansion inthe region.
Key achievements include:
- Strategizing and implementing initiatives to streamline sales processes, methodologies, and tools across the groups CEE operations, resulting in enhanced efficiencyand productivity.
- Developing and executing a comprehensive growth strategy for the region, leveraging market research insights to identify trends, expansion opportunities, and competitive advantages.
- Enhancing sales team effectiveness through the implementation of targeted incentive programs and performance-driven initiatives, resulting in the achievement of sales targets and revenue growth.
- Facilitating cross-functional collaboration and communication to align sales strategies with organizational objectives, fostering a cohesive and synergistic approach to business development.
- Cultivating and nurturing strong relationships with key clients, stakeholders, and partners, ensuring alignment of sales strategies with client needs and market demands.
- Utilizing data-driven insights to monitor sales performance, identify areas for improvement, and optimize sales processes, driving continuous improvement and operational excellence.

As Country Manager at NATEK Poland, I spearheaded the initiation and management of operations in Warsaw, Krakow, and Gdansk.
Key achievements include:
- Successfully launched NATEK in Poland, overseeing the establishment of three branches and the recruitment of dedicated teams, resulting in accelerated market penetration and business growth.
- Developing and executing a comprehensive country strategy aligned with global objectives, driving revenue growth and market expansion across diverse industry verticals.
- Assuming ultimate accountability for achieving sales targets and financial goals, implementing performance metrics and driving a culture of accountability and a results-oriented approach.
- Cultivating and maintaining strong working relationships with clients and partners, fostering collaboration and alignment to drive business success.
- Managing the acquisition of strategic key customers and establishing NATEK Poland as a preferred partner, contributing significantly to the company's growth and success in the region.

I played a pivotal role in driving revenue growth and market expansion through strategic sales initiatives.
Key achievements include:
- Developing and implementing robust sales structures, objectives, and channels to drive revenue growth and market penetration.
- Spearheading the establishment of a sales department from inception, focusing on market development in Western Europe, the USA, and Canada, resulting in expanded geographic reach and increased market share.
- Recruiting, training and managing a high-performing sales force, equipping them with the skills and resources needed to execute sales strategies and achieve targets effectively.
- Creating channels and executing activities to enhance brand awareness and generate leads, resulting in increased visibility and customer engagement.
- Successfully entering new markets and expanding the customer base, achieving significant sales revenue growth and solidifying Softexors' position as a key player in the industry.

I provided strategic leadership and oversight to the commercial operations, driving sales growth and market expansion.
Key achievements include:
- Overseeing the commercial area and two external call centers, ensuring their effective operation and performance, resulting in improved productivity and customer satisfaction.
- Leading and managing the sales and marketing team, including recruitment, training, coaching, and implementing motivation and remuneration systems, fostering a high-performance culture and driving results.
- Actively participating in negotiations with key customers, establishing and maintaining strong business relationships, and securing strategic partnerships to drive business growth and profitability.
- Playing a pivotal role in the company's management and key decision-making processes, providing strategic insights and recommendations to drive operational excellence and achieve organizational objectives.
- Developing and implementing a comprehensive sales and marketing strategy, resulting in a 55% increase in sales in 2008 and a further 45% increase in 2009, driving revenue growth and market share expansion.
- Successfully acquiring strategic customers from prominent Polish companies, expanding Alma Consulting Group Polskas customer base and solidifying its position as a market leader.

I provided strategic leadership and oversight to all business units, driving operational efficiency and sales growth. Key achievements include:
- Directing and overseeing operations across all business units, including online platforms, call centre operations, and traditional point of sales, ensuring seamless execution and alignment with organizational objectives.
- Managing a diverse sales team of over 100 employees, providing guidance, support, and fostering a high-performance culture, resulting in increased productivity and sales performance.
- Identifying areas for improvement and implementing enhanced business processes to drive operational efficiency, optimizing workflows and reducing costs.
- Introducing and integrating business intelligence software to gather and analyze data, enabling data-driven decision-making and enhancing business insights.
- Implementing quality measurement systems to monitor and control the level of customer service, ensuring high levels of customer satisfaction and loyalty.
- Successfully implementing a new product management system on the portal, enhancing the efficiency of product management processes and improving customer experience.
- Initiating strategies and measures to increase business efficiency and reduce the overall cost base, driving profitability and organizational sustainability.

I led strategic initiatives to drive business expansion and increase market presence.
Key achievements include:
- Spearheading the company's expansion efforts throughout Poland, identifying growth opportunities, and implementing strategies to increase market presence, resulting in expanded geographic reach and increased market share.
- Leading and managing the sales team, providing guidance, training, and support to maximize their performance and achieve sales targets, fostering a high-performance culture and driving results.
- Establishing and nurturing strong relationships with key customers, understanding their needs, and providing tailored solutions to meet requirements, resulting in increased customer satisfaction and loyalty.
- Collaborating with cross-functional teams to develop and manage sales budgets, ensuring financial targets are met and resources are allocated effectively to drive business growth.
- Conducting thorough market research to identify market trends, customer preferences, and competitive landscape, informing sales and marketing strategies and driving strategic decision-making.
- Pioneering and successfully implementing a new brand called Caternet for Jeronimo Martins, introducing a low-cost concept of food service, which contributed to the company's portfolio expansion and growth, solidifying Eurest Poland's position as a market leader.