مارجو Ramey

Leads strategic planning for the cheeses brands in the UAE and supports the local teams in the GCC region: Saudi Arabia, Qatar, Oman

Monitors brands performance and analyzes competition, market trends

Collaborates with the sales tea m (retail & food service) to set cost parameters, market applications, and sales estimates while handling suppliers relationships

Developed, managed and monitored regional and local marketing strategies, budgets and campaigns for 3 brands in 12 markets including Australia, Japan, Korea, and Indonesia

Monitored market trends, sales performance, and competition

Strengthened brand awareness by working with local PR agencies and influencers

Ensured unified brand messaging and tone across different assets & media

Worked with sales, product, design teams, a photo studio, distributors and retailers

Developed online advertising, in-store POSM, displays, and sales collateral

Managed 1 designer
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Key achievements

Organised the brand presence on/offline at an Australian consumer trade show, leading to increased brand awareness, 800+ email leads, 150+ Instagram followers

Launched 2 new categories (steaming basket, small appliances) in Australia, Korea, Indonesia, Singapore

Developed, managed and monitored global marketing strategies, budgets, and campaigns

Organised webinars and the brand annual presence at a leading American B2B event

Strengthened brand awareness via B2B media and LinkedIn ads

Developed content for a monthly newsletter, sales collateral, blog articles

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Key achievements

Developed and implemented an outbound marketing strategy: 66% website traffic growth in 12 months

Coordinated 22 events in the USA, Europe, APAC (webinar, booth, speaking slot, sponsorship)

Led media campaigns in 3 languages targeting the US, Europe, Australia, Latin America

Coordinated and executed marketing activation campaigns in supermarkets chains, sports events

Monitored, analysed 2 brands performance and launched new products (Energizer Max Plus batteries)

Adapted merchandising & POS materials to support retail visibility

Developed, managed and monitored marketing strategies and budgets

Coordinated client events and trade shows

Developed content for a website, newsletter, articles and marketing collateral

• Monitored the performance of 3 Oral Care brands in France
• Prepared the annual launch, providing products optimisations to fit the market needs
• Developed packaging, brand websites and television campaigns
• Crafted POSM and sales collateral to drive brand visibility and sales

• Monitored the performance of 3 Home Care brands in export markets (North Africa, Middle East)
• Took part in brand strategies to enter new export markets or build market share in existing ones
• Developed and adapted packaging, sales materials and trade marketing initiatives
• Aligned with global marketing strategies and maintained regular contact with distributors

• Took part in retail marketing support operations for Food Supplements in France, Belgium, and Spain
• Ensured the alignment of trade marketing activities with overall marketing and sales objectives
• Managed trade marketing materials, including POSM, displays, samples, and marketing collateral
• Supported the development of the merchandising strategy for a new European market