BRAND MANAGER
The Cookware Company
مجموع سنوات الخبرة :8 years, 7 أشهر
Develop, manage and monitor regional and local marketing strategies, budgets and campaigns for 3 brands in 12 markets including Australia, Japan, Korea, and Indonesia Monitor market trends, sales performance, and competition
Strengthen brand awareness by working with local PR agencies and influencers Ensure unified brand messaging and tone across different assets & media
Work with sales, product, design teams, a photo studio, distributors and retailers
Develop online advertising, in-store POSM, displays, and sales collateral
Manage 1 designer
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Key achievements
Organised the brand presence on/offline at an Australian consumer trade show, leading to increased brand awareness, 800+ email leads, 150+ Instagram followers
Launched 2 new categories (steaming basket, small appliances) in Australia, Korea, Indonesia, Singapore
Developed, managed and monitored global marketing strategies, budgets, and campaigns
Organised webinars and the brand annual presence at a leading American B2B event
Strengthened brand awareness via B2B media and LinkedIn ads
Developed content for a monthly newsletter, sales collateral, blog articles
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Key achievements
Developed and implemented an outbound marketing strategy: 66% website traffic growth in 12 months
Coordinated 22 events in the USA, Europe, APAC (webinar, booth, speaking slot, sponsorship)
Led media campaigns in 3 languages targeting the US, Europe, Australia, Latin America
Coordinated and executed marketing activation campaigns in supermarkets chains, sports events
Monitored, analysed 2 brands performance and launched new products (Energizer Max Plus batteries)
Adapted merchandising & POS materials to support retail visibility
Developed, managed and monitored marketing strategies and budgets
Coordinated client events and trade shows
Developed content for a website, newsletter, articles and marketing collateral