Maria Karakash

• Design and plan the annual Marketing Calendar in coordination with the retail team.
• Create promotions and offers in coordination with the retail team.
• Plan, coordinate and execute events and seminars.
• Act as the point of contact for the SEO, SEM and Social Media ads agencies.
• Plan, create and implement the social media ads campaigns.
• Ensure proper ROAs and ROIs by analyzing data
• Write content for all marketing collaterals and coordinate with the graphic designer for the creation of collaterals.
• Re-design existing marketing collaterals and platforms.
• Act as the point of contact for sponsorship opportunities
• Oversee and manage social media accounts and implement proper CRM
• Preparing and presenting weekly and monthly reports for the Marketing performance against KPIs

Core Responsibilities (Social Worker - Heart Disease Patients Support Program):
• Pay visits to the Cardiac patient upon request.
• Evaluate the patient’s emotional and psychological condition while considering depression and anxiety as high risk.
• Use the PHQ-9 questionnaire for the evaluation of the presence of post-cardiac event depression.
• Monitor and evaluate the patient’s environment.
• Provide the patient with support and encouragement to follow his/her doctor’s instructions.
• Assist the patient in going back to normal in terms of going back to work, driving, exercising.
• Offer emotional support and encouragement for the patient when experiencing anxiety and depression
• Coordinate with the patient’s healthcare provider while keeping them informed on the patient’s psychological and emotional health.
• Maintain a professional close relation with the patient while conserving confidentiality.

• Set goals and developed plans for business and revenue growth.
• Researched, planned, and implemented new target market initiatives.
• Collaborated with sales and design teams to ensure the proper implementation of marketing campaigns.
• Pursued potential business partners and collaborations for business expansion and exposure
• Drafted and prepared business agreements ensuring adherence to law-established rules and guidelines
• Contacted and approached international brands for the purpose of introducing their products in Kuwait market
• Approached an overseas brand from Turkey and obtained a supplier status (Cheezmir)
• Coordinated a shipment of chilled products (hotdogs & burgers) from Poland (well-well brand)
• Worked along with the app developers for the configuration of the app including its functionality, reporting system and interface
• Created and drafted the company profile including the vision and mission of the brand
• Contacted potential social media partners for collaboration opportunities including complementary businesses, social media influencers and bloggers

The official distributor for Nespresso brand in the state of Kuwait.

Core Responsibilities:
•Managed and handled trade partners’ accounts including and not limited to signing contracts, ensuring full agreement implementation, following up on purchase orders, following up on payments and creating a purchase forecast plan for each partner
•Approached new potential trade partners in Kuwait region including online businesses
•Managed stock distribution among trade channels
•Supervised the trade promoters including the hiring of new staff, creating a duty schedule, managing vacations and days off, preparing monthly reports on the staff performance, and conducting staff trainings
•Performed routine visits to partner’s showrooms and locations to ensure the proper display of Nespresso products according to the brand’s guidelines.
•Set a weekly staff meeting for the sales team to discuss the sales performance, customer’s feedback, running promotions performance, staff suggestions and all if any other pertaining issues.
•Created, edited and monitored Nespresso website’s items including products pricing, stock update, banners, home page videos, pop up messages, and the implementation of promotions. (using Magento platform

Eureka electronics Co. Established in 2001, Eureka developed to become a trend setter and a leading Megastore Retailer in Kuwait in the Electronics and Multimedia business segment.

Core Responsibilities:

•Identified and filled product gaps and generated new ideas

•Sourced a variety of products from within the GCC and overseas (including and not limited to Smart Gadgets, Robots, smart watches, high tech wearables, Home automation systems, IP cameras and CCTV cameras)

•Developed aggressive product pricing and positioning strategies that compete with the market prices

•Worked closely with the marketing team to accurately develop a strategic marketing and promotional plans with a message that is successfully conveyed to the targeted customers

•Toured the showrooms to ensure a proper display of the products while encouraging the sales team to enhance the customer’s shopping experience

•Provided the team with a weekly/monthly training on the product range and the latest high-tech trends in Kuwait market and the world.

Eureka electronics Co. Established in 2001, Eureka developed to become a trend setter and a leading Megastore Retailer in Kuwait in the Electronics and Multimedia business segment.



Core Responsibilities:

•Developed and implemented visual merchandise standards, policies and procedures of all assigned stores

•Implemented floor set package designs that complement new merchandising strategies

•Negotiated with suppliers for rental spaces pricing and booth rentals

•Handled cataloging and display of merchandise

•Supervised in rigging, painting and assembling merchandise, prop preparation and setting up and breaking displays
•Developed and maintained meaningful relationships with associates and all levels of management

•Communicated trends and product knowledge to all assigned stores in a bid to keep them updated with the market
•Acted as a first point of contact for information, materials and samples for all cross functional teams

•Initiated requests on worn out both indoor and outdoor signages and provide follow up on their installation and replacement

•Responded to requests and resolved store and customer service issues by following company protocol

•Create and maintain accurate and updated records of periodic replenishment purchase orders

•Developed and maintained collaborative relationships with vendors and supplies in a bit to speed up and streamline working processes

•Worked closely with the finance department on the monthly/ quarterly deduction of rental payments both in credit and FOC forms

Fakher Foundation and Sons. for Care and Community Rehabilitation is a family charity organization established and run by the Kallassi family owners of King Food S.A.L.

Core Responsibilities:


•lead the co-ordination and management of supported living services for adults, kids, and the disable

•Organized a monthly distribution of the food province to families registered in the Foundation
•Managed the data entry of family names and contact information

•Prepared daily, weekly, and monthly reports with any required statistics or charts
•Demonstrated a warm, caring and energetic approach with a strong commitment to achieving a responsive, flexible and personalized service.