Marketing Manager
Logicom Distribution
Total years of experience :12 years, 7 Months
Develop and execute marketing plan for the quarter & year
Develop and implement an integrated range of marketing concepts and methodologies, plan and develop marketing strategies consistent with the overall goals and objectives of the business
Implement activities defined in quarterly marketing plan with the help of central/local Products Managers
Partner with Sales to develop strategic channel partner programs including but not limited to in store advertising, customer shows/events and reward/incentive promotions for assigned product lines.
Negotiate with the vendor to acquire additional incentive/promotion funds
Implement the company’s brand activity plan in line with the group’s recommended standards
Conduct, review and analyze the customers’ surveys
Provide market research and analysis; prepare research-based reports and sales forecasts for senior management
Assume responsibility for all publicity, advertising, direct mail, catalogs, exhibits, awards, vendors’ communications and website management for the enterprise
Drive all trade and end-user advertising efforts - develop message, manage production of creative, negotiate media buys and deploy creative to appropriate media outlets
Work with PR agencies to ensure proper messaging is communicated to press about assigned product line; collaborate on developing and deploying pitch ideas.
Represented Vivacity to a given geographical territory
Maximized product availability and reachability in all pharmacies in a given area
Ensured proper distribution, merchandising and display in all pharmacies
Made sure all new products are immediately delivered and properly placed in the pharmacy
Advised clients on orders to make and optimize stock availability in accordance to the sales
Achieved monthly set sales targets
Controlled customers credit balance and ensure on time collection
Constantly checked expiry date and made sure that all policies and procedures are always followed
Ensured accurate application of FEFO and FIFO procedures to all products, product samples and promotional materials
Managed market return policy
Executed and monitored promotional activities
Attracted potential customers by answering product and service questions; suggesting information about other products and services. Opened customer accounts by recording account information. Maintained customer records by updating account information. Resolved product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution. Maintained financial accounts by processing customer adjustments. Recommended potential products or services to management by collecting customer information and analyzing customer needs. Prepared product or service reports by collecting and analyzing customer information. Contributed to team effort by accomplishing related targets as needed using sales techniques (selling, cross-selling, telemarketing…).
Marketing, sales and distribution master
