Maria Rakla, Director

Maria Rakla

Director

The Nielsen Company

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
22 years, 0 Months

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Work Experience

Total years of experience :22 years, 0 Months

Director at The Nielsen Company
  • United Arab Emirates
  • My current job since May 2002

Currently leading a team of “Associate Directors/Senior Managers and below” across MENAP working on different research projects for Procter & Gamble and also Philip Morris in the region

 More than 115% target achievement throughout the tenure - even during current recessionary times
 Helped the team grow client portfolio by 125% over last 2 years consequently currently looking after the Platinum clients in MENAP
 Successfully introduced business consultancy approach across markets
 Managing the team and formulating business development strategies to budget and then meet yearly unit targets
 Provision of continuous consultancy to clients through:
• Identification of market opportunities and recommending strategies to capitalize on them
• Monitoring of competitive market standing and facilitating related business strategies
• Providing consultancy in implementation of regional client initiatives at country level
• Looking after a complete Nielsen portfolio of products, which includes, customized researches (Quant, Qual, Online communities and Retail Audit)
• Dealing independently with the top to top management at P&G and PMI both presenting recommendations for their strategic decision making
• Have been also supporting teams other than MENAP for both P&G and PMI, which includes India and Sub-Sahara Africa
• Developed Joint Business planning actions to understand their business objectives for the year and helped facilitating the same throughout the year to help meet their targets as well as generate ROI

Education

Master's degree, Marketing
  • at Institute of Business Management
  • September 2001

Specialties & Skills

Client Service
Consumer Brands
Innovation
Strategy Development
Marketing
o MS Office

Languages

Urdu
Intermediate