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Mariam Baalbaki, MARKETING MANAGER

Mariam Baalbaki

MARKETING MANAGER·Ali Abdulwahab Al Mutawa Commercial CO.

Kuwait

Bachelor's degree, marketing

Work experience

Total years of experience: 14 years, 4 months

MARKETING MANAGER

April 2024 - Present

Ali Abdulwahab Al Mutawa Commercial CO.

Al Kuwait, Kuwait

April 2024 - Present

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing manager

April 2024 - Present

Ali Abdulwahab Al Mutawa

Al Kuwait, Kuwait

April 2024 - Present

• Strategic Planning & Leadership
• Develop and implement annual marketing strategies aligned with business objectives.
• Lead the planning and execution of integrated marketing campaigns across digital,
retail, and offline channels.
• Analyze market trends, customer insights, and competitor activities to refine strategies.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

marketing manager

December 2016 - Present

Ali Abdulwahab Al Mutawa sport and lifestyle brands

Al Kuwait, Kuwait

December 2016 - Present

marketing strategy
Marketing plans
social media plan and management
Ecom experience
Digital campaigns management
Video and photos production and web development
Corporate, sponsorships deals
Branding and advertising
Events management
Marketing material design & production.
Marketing intelligence and copywriter and prove reading (menu & brochures
Company industry:
Advertising
Job role:
Marketing and PR

marketing manager

February 2012 - Present

Ali Abdulwahab Al Mutawa

Al Kuwait, Kuwait

I found this job using Bayt.com

February 2012 - Present

Company industry:
Fashion & Apparel
Job role:
Marketing and PR

MARKETING MANAGER

December 2019 - March 2024

COFE APP Kuwait

Al Kuwait, Kuwait

December 2019 - March 2024

Company industry:
Marketing
Job role:
Marketing and PR

Marketing manager Summary

December 2019 - March 2024

COFE APP Kuwait

Al Kuwait, Kuwait

December 2019 - March 2024

Serving as the Marketing Manager for the Kuwait branch, reporting to the head office in Dubai
while
collaborating closely with regional teams in KSA, Egypt, and the UAE to ensure alignment with
overall
business goals across the GCC.
The role encompasses the development and execution of annual and local marketing strategies,
monthly
media planning, strategic partnerships, and social media strategy and management. Key
responsibilities also
include campaign planning and execution, branding and advertising initiatives, video production
campaigns,
and end-to-end event management both locally and regionally—such as Expo 2022 and Riyadh
Festival.
• Dubai expo 2020
• Riyad festival 2022
• Managing Different events in Kuwait (Coffee festivals)
• Sponsoring events (Al- Qabas Padel tournament, technology etc.
• Strategical partnership with big telecoms company and bank
• Different collaboration with Kuwait banks
Company industry:
Marketing

SENIOR MARKETING EXECUTIVE

December 2013 - November 2019

Beyout investment group (BIG Holding)

Al Kuwait, Kuwait

December 2013 - November 2019

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Senior Marketing Executive

December 2013 - November 2019

Beyout investment group (BIG Holding)

Al Kuwait, Kuwait

December 2013 - November 2019

Job encompasses Media plan preparations, social media management, Campaign management,
branding and advertising, reporting and event management for the following:
• Kallista Jeweler
• Steak & Shake Restaurant
• Al Jarra Flowers
• Bonvoyage Travel Agent
• Real Estate House
• Souk Al Mubarakiya and Restaurants Mall
• Kuwait Resources House
Education development for the future (schools in Jordan and Abu Dhabi)
In addition to media, is involved in menu & marketing material design & production.
Company industry:
Other Business Support Services
Job role:
Marketing and PR

MARKETING EXECUTIVE

October 2012 - October 2013

Nestle Toll House

Al Kuwait, Kuwait

October 2012 - October 2013

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Marketing Executive

October 2012 - October 2013

Nestle Toll House Café

Al Kuwait, Kuwait

October 2012 - October 2013

• Media plan
• Reports
• Managing campaigns
• Organizing
• Design a new menu
• Campaign on social media
• Manage creative production of online and offline marketing assets, graphic design, video
production and web development, from the initial concept to finished product and
execution for marketing ideas and initiatives that will keep the company in the lead
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

Education

(U.S Florida university

January 2019

January 2019

Bachelor's degree, marketing

Kuwait

Open Arab UniversityKuwait UniversityFlorida State University

January 2013

January 2013

Bachelor's degree, Business Marketing

Kuwait

courses: Kuwait TOFEL courses – Amideast - Kuwait

Open Arab University

January 2013

January 2013

Bachelor's degree, Business And Marketing

Kuwait

TOFEL courses

January 2009

January 2009

High school or equivalent, marketing

Kuwait

Secondary Certificate - AL Jeel AL-Jadeed School

January 2008

January 2008

High school or equivalent, marketing

Kuwait

– Al Jeel AL-Jadeed school)

January 2008

January 2008

High school or equivalent, marketing

Kuwait

Skills

MARKETING
Expert
MARKETING
Expert
WEB SITE PRODUCTION
Expert
WEB SITE PRODUCTION
Expert
ADVERTISING
Expert
ADVERTISING
Expert
COPIA DE ESCRITURA
Expert
COPIA DE ESCRITURA
Expert
FOLLETO DE DISEñO
Expert
FOLLETO DE DISEñO
Expert
LA GESTIóN DE LA MARCA
Expert
LA GESTIóN DE LA MARCA
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
READ
Expert
READ
Expert
VIDEO
Expert
VIDEO
Expert
CONCEPT DEVELOPMENT
Beginner
CONCEPT DEVELOPMENT
Beginner
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
MARKET ANALYSIS
Intermediate
MARKET ANALYSIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
Course for management consultancy and training