Account Manager
Advantage Marketing & Advertising
Total des années d'expérience :13 years, 8 Mois
o Accounts handled: Mountain View (Real estate) - Telecom Egypt (Telecommunications) - Clorox (FMCG) - Carrefour (Key Account/ Hypermarket) - CAPMAS (Governmental Institution) - Lion Chips (FMCG) - Zeina Tissues (FMCG) - IKEA (Retailer) - SIPES Paintings (Decoratives)
o Job description:
Managing a portfolio of accounts
Using contacts to generate new business
Engaging in project management duties
Preparing and delivering presentations
Attending meetings with clients
Maintaining good relationships with clients
Participate in working on a proper and efficient marketing and communications strategy for all accounts
Outline expectations of, and communicate effectively with, agency team members
Effectively assign, delegate, coordinate and monitor the work of agency staff members assigned to client projects
Demonstrate an investment in, and commitment effectively with, the agency/client
Establish rapport and trust with a range of staff members assigned to your account(s) - acknowledging the expectations of and on others, identifying team and project needs, remaining open to considering multiple points-of-view
Operate as the lead person for any and all matters specific to my accounts (TV and Radio productions, Digital and social media requirements, etc.)
Build and maintain strong, long-lasting client relationships
Develop a trusted advisor relationship with key accounts
Ensure the timely and successful delivery of our solutions according to clients’ needs and objectives
Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment
Making 'pitches', along with other agency staff, to try to win new business for the agency
Joining the Creative team in coloring, editing, and sound mixing TV or Digital campaigns
o Accounts handled: Henkel MENA (FMCG) - Nissan (Automotives) - EDBE (Banking) - Novartis (Pharmaceutical) - Banque du Caire (Banking)
o Job description:
Meeting and liaising with clients to discuss and identify their advertising requirements
Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget
Presenting, alongside agency colleagues (particularly the account manager), the campaign ideas and budget to the client
Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies
Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively
Negotiating with clients and agency staff about the details of campaigns
Presenting creative work to clients for approval or modification
Handling budgets, managing campaign costs and invoicing clients
Writing client reports
Monitoring the effectiveness of campaigns
Undertaking administration tasks
Arranging and attending meetings
Participating in the brainstorming sessions with the Creative team and help them come up with insights
o Accounts handled: P&G (FMCG)
o Job description:
Demonstrate ownership and accountability to achieve deadlines and targets
Book Spots on various mediums
Make sure the client work out the costs of different advertising media before they get carried away
Do research and consider where the main potential audience is looking for products and services like the ones offered
Process the suppliers’ invoices to be paid by the client
Attend to visitors and deal with inquiries on the phone and face to face
Supply information regarding the organization to the general public, clients and customers
Answer telephone, screen and direct calls
Take and relay messages
Provide information to callers
Greet persons entering organization
Direct persons to correct destination
Deal with queries from the public and customers
Ensures knowledge of staff movements in and out of organization
General administrative and clerical support
Prepare letters and documents
Receive and sort mail and deliveries
Schedule appointments
Maintain appointment diary either manually or electronically
Organize meetings