Marketing & PR Specialist
LOOTAH Perfumes
Total des années d'expérience :13 years, 5 Mois
• Planning Marketing & PR strategies and campaigns
• Researching & analyzing a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications and demographic data
• Planning and executing initiatives to reach the target audience through appropriate channels (social media, e-email, TV, Radio, etc.)
• Analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Working with creative team to come up with branding ideas, advertising copy, graphic designs, and promotional materials
• Creating and executing lead generation programs
• Conducting market research to find answers about customer requirements, habits and trends
• Enforcing brand marketing guidelines throughout each product to create a cohesive feel to each campaign
• Liaising with external vendors to execute promotional events and campaigns
• Tracking marketing strategy results closely and creating detailed reports with data analysis is and other feedback
• Building Relationships with media
• Dealing with enquiries from public, the press, and related organizations
• Managing press releases and coordinating whenever trying to generate publicity
• Overseeing content production (adverts, videos, social media and online PR stunts)
• Designing, writing and/or producing presentations, press releases, articles, leaflets, reports, brochures, information for web sites and promotional videos
• Arranging press conferences, media meet ups, exhibitions and events
• Overseeing market research, social media PR strategies
• Analyzing media coverage
• Managing client relationships
• Conveying new business opportunities
• Researching industries & markets to identify growth opportunities for clients.
• Guiding clients in market positioning & branding
• Developing marketing & PR plans including strategic & competitor analysis,
messaging tactics & budget
• Maintaining & updating information on company website & social media
• Presenting innovative ideas to expand service/product offerings & enhance
positioning of the firm
• Organizing & managing exhibitions, trainings & events
• Handling public relations, advertising and production of marketing & promotional
collateral
• Ensuring that all creative marketing material undergo brand review and adhere to
strict brand guidelines
• Conducted market & competitive research
• Contributed & developed marketing plans & strategies while managing budgets
• Liaised & networked with a range of stakeholders including customers, colleagues,
suppliers and partner organizations
• Sourced & secured sponsorship opportunities
• Researched & used different marketing channels to reach the desired target
markets
• Maintained customer databases
• Developed relationships with relevant (local/regional/international) media &
publications in order to gain their support & involvement where required
• Organized & attended events such as conferences, seminars, receptions and
exhibitions
• Managed the production & distribution of marketing & promotional material by
liaising with designers & printers
• Measured the success of various marketing campaigns to ensure KPIs were met
• Identified business opportunities by classifying prospects and evaluating their
position in the industry
• Key account management
• Organized sales visits
• Maintained client relationships
• Attended trade exhibitions, conferences & meetings