Motion & Graphic Designer & Digital marketing specialist
Sharm derma Laser Clinic
مجموع سنوات الخبرة :6 years, 3 أشهر
Sharm Derma Laser Clinic
Jun 2023 - Present
Administrating & moderating Social media accounts (Facebook, Instagram & Google accounts).
Handling Customer Satisfaction & replying to the Client then reporting to the management.
Handling Meta & Google online ads.
Making monthly engaging Social media content.
Taking Live Photos and videos in the clinic before and after the treatment.
Designing Logo and brand awareness for the Clinic.
Highlighting the Clinic's special Services and technologies.
Designing printable material and giveaways for the clients.
Designing Large posters and Banners.
Designing attractive Food and beverage menus for outlets and room service.
Designing catchy & printable banners & posters.
Designing Social media posts & story advertising and engageable content.
Designing GDNS for Google advertising.
Designing colourful Lightbox posters.
Designing QRcode menus.
Designing printable brochures and flyers.
Creating personalized Business Cards & QRcode contacts.
Creating animated GIFs and video advertising.
Creating printed food warpage.
Assuring Logo & Brand Guidelines for each hotel & outlet.
Design Creation:
Develop visually compelling and creative graphic designs for various marketing materials, including
social media graphics, website banners, email templates, infographics, brochures, and other
promotional materials.
Social Media Management:
Manage social media accounts, creating engaging and eye-catching graphics to drive user engagement
and traffic.
Plan and execute social media campaigns, including graphics and visual content, to increase brand
visibility and follower engagement.
Email Marketing:
Design visually appealing email templates and newsletters that are optimized for maximum engagement
and click-through rates.
Track email marketing performance and make data-driven improvements to optimize campaigns.
Search Engine Optimization (SEO):
Collaborate with the content team to optimize graphics and visual content for SEO purposes to improve
organic search rankings and increase website traffic.
Mariam Raouf - page 2
Digital Advertising:
Design compelling visuals and graphics for digital advertising campaigns, including display ads,
banners, and social media ads.
Monitor and analyze the performance of ad campaigns to optimize for conversions and ROI.
Lead Generation:
Employ digital marketing strategies to generate high-quality leads for the sales team.
Utilize various digital channels to attract and convert potential customers into leads.
Analytics and Reporting:
Utilize analytics tools to measure the performance of marketing campaigns and design elements.
Prepare regular reports on key performance metrics and provide insights to optimize future campaigns
Branding and Consistency:
Ensure brand consistency across all marketing materials and digital platforms.
Uphold design standards and guidelines to maintain a cohesive brand image.
1-Responsible for making social media posts with various measurements.
2-Making safe to-print posters and printing them using a digital plotter.
3-Making magazine ads for Soho Square.
4-Making restaurant menus and flyers.
5-Creative designing for posters and logos.
Art and Design Academy, Cairo September 2015 - June 2020 I graduated with a Bachelor's degree in Industrial and Product Design from the prestigious Art and Design Academy, where I immersed myself in the principles and practices of creating functional, marketable, and aesthetically pleasing products. My coursework spanned a broad spectrum, covering everything from conceptual sketching and 3D modelling to studying materials and manufacturing processes. Special emphasis was placed on understanding user needs and sustainable design principles, allowing me to develop products that are not only innovative but also socially responsible. Throughout my academic journey, I engaged in various hands-on projects that simulated real-world challenges, enabling me to refine my problem-solving skills and adaptability. I collaborated with peers on design projects that demanded creative thinking and strategic planning, culminating in a capstone project that showcased my ability to integrate design theory with practical application. This rigorous educational experience has equipped me with a deep understanding of product lifecycle, from initial concept to final production, preparing me for a successful career in product design.
