Paula de Asis

• Lead the end-to-end HR operations across the main holding company and 9 affiliated companies. (HRIS: Yomly
and Darwinbox)
• Oversee the Learning & Development function, including strategy, planning, and execution of training and
development initiatives aligned with business priorities.
• Design and implement personalised development plans, providing guidance on career progression and
continuous learning opportunities.
• Manage relationships with external training vendors, including sourcing, contract negotiations, and budget
oversight to ensure quality and cost-effectiveness.
• Manage the recruitment lifecycle—from job offers and employment contracts to onboarding and orientation,
ensuring a seamless new hire experience.
• Prepare high-quality presentations, reports, and strategic documentation for senior management and board
level use.
• Lead the process automation and digital record management, enhancing efficiency across HR and operational
functions.
• Recognised as an all-around HR professional capable of supporting cross-functional needs across HR
• Develop and implement HR policies ensuring compliance with UAE labour laws and internal governance.
• Actively participate in the performance management cycle, including coordination of goal setting, performance
discussions with line managers, mid-year and annual reviews, and calibration sessions.
• Collaborate closely with the HR and Strategy teams to support Group-wide initiatives, ensuring alignment
between people development, organisational strategy, and business transformation objectives.

• Co-authored HR policies and procedures in the companys Employee Manual, ensuring clarity and consistency
across the organization.
• Conducted interviews with leadership to assess behavioural and cultural fit, resulting in strong hires and reduced
turnover.
• Streamlined the recruitment process by performing screening, assessments, and presenting top candidates to
hiring managers for final selection, leading to cost savings and improved quality of hires.
• Implemented proactive recruitment strategies, reducing costs by bringing recruitment in-house and utilising
internal sources such as referrals and employee transfers.
• Supported executive directors with complex scheduling, confidential correspondence, and preparation of
reports and meeting materials.
• Improved time-to-hire metrics by leveraging different communication channels, including LinkedIn and other
recruitment agencies.
• Administered onboarding process for new employees, ensuring compliance with policies and regulations.
• Developed and launched the companys first Employee Discount Program, managing vendor sourcing,
contracting, and negotiations.
• Managed HRMS vendor invoices, auditing, and preparing monthly payments.
• Contributed content to the monthly HR Newsletter, keeping employees informed of company news and
initiatives.
• Maintained and updated HR Intranet to ensure communication of all HR initiatives and projects to all employees.
• Managed employee data in the HR System (System: Oracle EBS), providing training to employees on how to use
the system.
• Coordinated internal events, employee programs, and leadership workshops, ensuring seamless logistics and
budget control.

• Arranged customized and cost-effective travel itineraries for clients to suit their preferences and budget
• Answered clients inquiries concerning local and international tours, flights, and accommodation
• Trained and supported new hires in cooperation with the training department
• Answered escalated calls from irate customers in the absence of supervisors

• Facilitated attainment of ISO 9001 and ISO 22301 accreditation to improve IMS efficiency and effectiveness
• Managed procurement of HR products and services, ensuring compliance with company policies and regulations
using Oracle E-Business Suite system
• Coordinated all activities for Quality Management System, Information Security, and Business Continuity
Management to maintain compliance
• Developed and administered HR initiatives, programs, procedures, and guidelines to align employees with
strategic goals
• Completed administrative tasks of HR Executive Director and senior management to ensure smooth day-to-day
operations
• Acted as liaison between employees and management, addressing questions and concerns regarding policies
and regulations
• Prepared presentation materials, memos, and correspondences to ensure clear communication within the
organisation
• Coordinated communications, tracked and followed up on requests, identifying those that require immediate
attention to ensure timely resolution.

• Single-handedly book all the travel arrangements of executives, employees and external stakeholders that
include flight booking, hotel and transportation. (Average annual business trips: 450)
• Facilitate the booking of annual tickets for eligible employees and their dependents, totalling 1600 individuals.
• Assist employees in meeting their business and visit visa requirements and applications.
• Provide administrative support to the Chief Innovation Officer and HR Executive Director, managing their
schedules and assisting with various tasks.
• Coordinate and schedule meetings, take meeting minutes, and distribute them as necessary.
• Monitor travel expenses and ensure appropriate billing to the relevant department to ensure proper cost
allocation.
• Act as a liaison between the company and travel agencies to ensure compliance with all necessary requirements.
• Book training and meeting rooms at multiple UAE properties, adhering to ADTCA policy and completing all
necessary payments and requirements for an annual average of 45 venue bookings.
• Provide suppliers and consultants with information regarding the companys policies, processes, and
requirements.

• Handled walk-in customers, incoming calls, emails, and telexes from the other ticketing offices and airports
• Booked tickets, hotels, transportation, and limousine services for passengers
• Informed clients of essential travel information including but not limited to layover connections, medical and
visa requirements, and travel restrictions.
• Handled all cash and card transactions in purchase and refund of tickets
• Monitored pre-flight and post-flight functions and generate flight reports
• Prepared market share reports and assisted in trade activities to support the sales team
• Assisted sales and marketing teams with their daily tasks and manage all communication for group bookings

 Arrange customized and cost effective travel itineraries for clients to suit
their preference and budget
 Answer clients inquiries concerning local and international tours, travel
routes, accommodation, fares and travel regulations
 Train and support new hires in cooperation with the training
department
 Take escalated calls from irate customers in the absence of
supervisors