Marie-Madeleine Luce

Joined Talabat to work on the Dark Stores project.
Within 6 months :
- built up the store assortment
- defined and applied the pricing strategy
- opened 6 new stores
- worked with logistics and operations department to ensure smooth launch and operations
- negotiated and signed contracts with major suppliers

Once operations started:
- negotiated exclusive promotions
- analyzed and improved the assortment
- sourced new products

Carrefour is one of the major retailers of the GCC region.
As a DPH merchandise manager for the Head Office I was in charge of:
- annual contract negotiation with local and international suppliers
- category analysis and management
- in store merchandising strategy and improvements
- monthly promotion selections for the leaflets
- sourcing of new products

DIAGEO is the world's largest producer of spirits and a key producer of beer (Johnnie Walker, Smirnoff, J&B, Guiness). Reunion Island is a French territory and one of the biggest Whisky consumers worldwide.
Responsibilities
• Driving 95% of local market sales
• Handling the main Mass Market accounts (Carrefour, Casino, Leclerc, Super U, Leader Price)
• Leading and coaching a team of 4 sales representatives
• Monitoring of annual agreements to assure execution
• Forecasting and delivering monthly and quarterly sales targets
• Analyzing stocks and sales to ensure optimum inventory level and avoid out of stocks

In charge of developing sales for Johnson & Johnson consumer brands (Listerine, Carefree, Baby, Adult, Neutrogena and Clean & Clear) at the top 3 Modern Trade customers (Carrefour, Lulu and Al Meera) who represent 55% of the Sales, I achieved with my team a +10% growth in 2015.
 Managing a team of 6 (Salesmen and promoter supervisor) and responsible of a team of 36 persons (merchandisers and promoters) - All Asian Expats (Indian, Philippines and Nepali)
 Negotiating and following up of contracts with my 3 Key Account
 Adapting J&J sales and marketing strategies to the local market (MSL, Promotional calendar, New Product Launches, Joint Business Plans and Category Management)
 Driving superior execution at store level of global shopper activities and promotions across Modern Trade
 Developing local trade marketing initiatives
 Reporting to the Principal Head office in Dubai
 Managing forecasts and conducting sales and market analysis

Developing sales and applying the Marketing Strategy at distributors within 3 European markets (Nordics, Holland and South Africa) representing several million dollars budget and delivering results of +39% vs target.
Duties:
 Developing marketing activities together with the distributors : consumer promotions, PR and events
 Managing Marketing Online campaigns in Holland and Russia (Display, Facebook & SEM)
 Handling the Commercial Cooperation Budget for the whole Wizards clients data base
 Being the Marketing Coach for the Wizards KAM team
 Negotiating new release quantities 4 times a year leading to several millions $ sales
 Monitoring the stock turnover at customer and discussing re orders
 Identifying new sales opportunities out of the traditional sales channel
 Training the distributor’s sales force

Developing sales in organized retail on a geographical area representing 20% of the Belgian market (Hainaut Namur).
Duties:
 Negotiating national activities: displays and promotions
 Emphasizing new product launches making sure they are present in most stores
 Increasing in store visibility using POS POP material, cash register and head of gondola placement
 Business intelligence

Adapting the European Marketing Strategy to the local markets (Belgium and Netherlands), in order to sustain a growth of 2 to 3% per year on the Stationary category.
Duties:
 Building and executing the local marketing plans for both markets (above and below the line)
 Dealing with about 1000 product references
 Managing Belgian and Dutch Marketing Budgets
 Analyzing market data base (GFK)
 Analyzing and forecasting sales
 Launching local skus: analyzing the P&L and developing the new packs
 Creating sales support material (B2B & B2C)
 Organizing events in Organized Retail : couponing, sampling, demos
 Managing trainees

Assisting the Product Manager of Stationery category in deploying marketing strategy to 17 European subsidiaries.
Packaging change, advertising creation and international activity development.