Marilyn Obiena, Visual Merchandising Manager

Marilyn Obiena

Visual Merchandising Manager

Ferrari World

Lieu
Émirats Arabes Unis - Dubaï
Éducation
Baccalauréat, Bachelors of Science in Commerce Major in Business Management
Expérience
20 years, 11 Mois

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Expériences professionnelles

Total des années d'expérience :20 years, 11 Mois

Visual Merchandising Manager à Ferrari World
  • Émirats Arabes Unis
  • décembre 2018 à juillet 2019

Closely collaborating with the Brand Team to develop new and innovative merchandising techniques and high-
quality product presentations.
• Makes critical product placement decisions in partnership with the Brand Team.
• Responsible for executing engaging visual presentations for all the stores.
• Partner and collaborate with Product Merchandising Team and Retail Store Operations Team on the creation
and execution of pre-planned merchandise floor plans, floor layouts and visual displays for upcoming product
deliveries.
• Actively demonstrate a strong personal commitment to the business vision. Shows an entrepreneurial mindset
that helps the organization evolve, innovate, and remain as leading edge and effective as possible.
• Attend training and development programs in order to promote personal and career growth.
• Coach and discipline colleagues in a fair and consistent manner in order to motivate and improve performance.
• Conduct colleague performance appraisals in a timely, fair and constructive manner in order to promote their
personal and career growth.
• Entertain, engage and empower colleagues in order to reduce turnover and increase retention.
• Positive, consistent and fair role model at all times, ensuring high standards of practice are maintained to
accomplish personal, department and company goals.

Visual Merchandising Manager à Warner Bros - Abu Dhabi
  • Émirats Arabes Unis - Abu Dhabi
  • décembre 2018 à juillet 2019

• Formulates a Visual Merchandising Strategy in keeping the image and standards of the brand’s guidelines and present it to the Divisional VM Manager along with projected budget requirements.

• Prepares the Visual Display calendar for all the brands taking into consideration seasonal requirements, promotions, brand specific activities, discuss with the relevant departments to ensure its effective implementation.

• Conducts regular store visits and liaise with the Store Manager and VM staff to carry out the merchandising actions in the stores.

• Coaches the store personnel about the importance of visual merchandising/awareness through delivering training sessions on Visual Merchandising.

• Ensures the standards of visual merchandising are being maintained in all the stores.

• Assists in the achievement of Sales targets, driving sales performance through effective store layouts and window displays.

• Researches on trends in visual displays and merchandising techniques in the regional markets and propose new/innovative ideas to ensure the brand presence is in line with the international trends and standards but at the same time reflects regional flavor.

• Motivates the subordinates to enhance performance and produce quality work, and ensure that they are continuously being developed for higher level roles.

Area Visual Merchandising Manager à Al-Tayer Group
  • Émirats Arabes Unis - Dubaï
  • janvier 2012 à juin 2018

Formulates a Visual Merchandising Strategy in keeping the image and standards of the brand’s guidelines and
present it to the Divisional VM Manager along with projected budget requirements.
• Prepares the Visual Display calendar for all the brands taking into consideration seasonal requirements,
promotions, brand specific activities, discuss with the relevant departments to ensure its effective
implementation.
• Conducts regular store visits and liaise with the Store Manager and VM staff to carry out the merchandising
actions in the stores.
• Coaches the store personnel about the importance of visual merchandising/awareness through delivering
training sessions on Visual Merchandising.
• Ensures the standards of visual merchandising are being maintained in all the stores.
• Assists in the achievement of Sales targets, driving sales performance through effective store layouts and
window displays.
• Researches on trends in visual displays and merchandising techniques in the regional markets and propose
new/innovative ideas to ensure the brand presence is in line with the international trends and standards but at
the same time reflects regional flavor.
• Motivates the subordinates to enhance performance and produce quality work, and ensure that they are
continuously being developed for higher level roles.
Resu
Visual Merchandising Manager - U.A.E. Bahrain, Kuwait & KSA
Sun and Sand Sports

Visual Merchandising Manager à Sun and Sands Sports
  • Émirats Arabes Unis
  • décembre 2009 à octobre 2011
Visual Merchandising Manager à Landmark Group
  • Émirats Arabes Unis - Dubaï
  • janvier 2007 à octobre 2009

Solely responsible of Store Opening of NewLook Kuwait, Bahrain, Burjuman, Sharjah, Dubai Mall,
Marina Mall, Arabian Center, IBN Battuta and

Visual Merchandising Manager à Al-Shaya Group
  • Émirats Arabes Unis
  • mars 2006 à décembre 2006

Fully responsible for stores presentation, windows & stocks presentation throughout the region.
• Fully involved in store Openings- River Island Lebanon, Qatar, Kuwait, IBN Battuta Mall and Mall
of the Emirates.
• Drives highest possible standards of in-store visual impact. Ensures brand/layout guidelines are
being correctly followed to deliver brand values and ensures corporate handwriting is evident in
presentation.
• In conjunction with visual merchandising team, ensures up to date look to window displays.

Store Manager à Al-Shaya Group
  • Arabie Saoudite
  • septembre 2005 à février 2006
Store Manager à IBN Battuta Mall
  • avril 2005 à septembre 2005
Store Manager à River Island
  • Koweït
  • octobre 2004 à mars 2005
Store Manager à River Island -
  • Bahreïn
  • juillet 2003 à septembre 2004
Store Manager à OASIS Store
  • Bahreïn
  • septembre 2000 à juin 2003
Assistant Store Manager à River Island -
  • Bahreïn
  • mars 1999 à août 2000
Sales Associate à River Island -
  • Bahreïn
  • janvier 1998 à mars 1999

Éducation

Baccalauréat, Bachelors of Science in Commerce Major in Business Management
  • à Kalinga Apayao State College
  • janvier 1992

Specialties & Skills

Store Layout
Proven Leadership Skills
Creative Vision
Promotional Products
Strategic Planning
BUDGETING
DRIVING
MERCHANDISING
IMAGING
MICROSOFT WINDOWS
STRATEGIC
SUN MICROSYSTEMS
PERSONNEL
QUALITY

Langues

Arabe
Moyen
Anglais
Expert