Marketing Intern - Nescafe
Nestlé - Other locations
Total des années d'expérience :4 years, 5 Mois
-Supported the execution of established activities within the integrated commercial plan where we achieved the monthly sales goals.
-Monitored brand performance through research tools such as Nielsen, Kantar, and SAP.
-Led with marketing, trade, and sales teams more than 30 workshops to built successful brands by using tools of innovation, communication, marketing, and sales.
-Developed with marketing teams and agencies, at least 40 media plans per year with their communication strategies across all touch of points such as ATL, BTL, and Digital, according to the each brand's objectives.
-Led the media agency bidding with the Procurement Department support, in which we achieved 19% extra in ROI, better payment terms, and rates.
-Managed the corporate brand strategy, and ensured the correct implementation of campaigns for media and point of sales.
-Improved paying process to agencies, supported on LEAN methodology, achieving savings of around 50% regarding time for marketing team and media agency.
-Led the buying and paying process for agencies, and produced a favorable report in the global audit.
-Managed more than 10 BTL events per year, starting at the bidding process and ending in the implementation, reaching 100% satisfaction in the brand goals.
Supported in various activities within the payroll operations such as account consolidation, reporting, and others.