Mark Benalla

WEB DESIGNER, SEO SPECIALIST at Fastrax Management Solutions

• United Arab Emirates - Dubai
• May 2012 to June 2013

WEB DESIGNER, SEO SPECIALIST, Fastrax Management Solutions 2012 - 2013

• Design, create, customize and maintain websites for clients.

• Checked and fixed problems encountered in the functioning of the website/portals.


• Ongoing design and maintenance of new and existing websites.

• Optimizes the website for search engine positioning using keywords thru SEO.


o Perform information gathering services including technical website analysis of site, competitive keyword research, link analysis, SWOT Analysis
o Optimize website content in maximum visibility and ranking in the major search engines especially Google.
o Administration of the search engines with regards to XML Sitemaps being up to date & properly structured, dynamic, site architecture, page layout, user navigation considerations and HTML.
o Linking building convention, strategy in relevant sites and directories to the site
o Perform content & website maintenance and updates. Work with the clients to develop content that help optimize from presence via relevant content generation
o Page rank build up by participating on forums, blogs, social media communities and many more. These need to be defined, strategized and implemented.
o Using Social Engagement Tool for building a traffic for social media (FB, Twitter, etc.)
o Validates the codes for W3 compliance for browser availability and higher page ranks.
o Monitor and report on weekly, monthly campaigns and statistical analysis and send to the clients with custom reports.
o Using WebMastertools and other relevant tools to test and track landing page optimization and other conversion strategies.

• Setup and configure WAMP (Windows, Apache, MySQL, PHP) Environment on virtual servers. Works closely with Systems Administrator on setting up and migration of the virtual servers. Maintain and administer clients' Alfresco Document Management System.

• Responsible for designing Marketing Collaterals and Graphic Design internally and for clients. Also assigned as the company's amateur photographer


www.nationwidehire.com.au
www.nort.com.au
www.automotive-management-services.com
www.c-s-p-t.com

Technical:
Operating System: Windows
Hardware: Networking, PC Troubleshooting
Software: Adobe Flash, Adobe Photoshop, Adobe Illustrator, Adobe Fireworks, Apache Server, VMWare, SVN
Programming Language: PHP, HTML5, CSS3, Javascript, jQuery, Ajax, XML,
Frameworks: Codeigniter, jQuery, Twitter Bootstrap, 960 Grid System
Open Source: Wordpress, Drupal, Joomla, Alfresco DMS
Database: MySQL
General: Microsoft Word, Microsoft Excel, Microsoft Powerpoint,
Web: Search Engine Optimization (SEO), Web Design, Web Servers

Award Received
• Best in Thesis