Head of Marketing & Training
Ferrand Training Center Qatar
Total des années d'expérience :18 years, 9 Mois
Responsible for Marketing strategies, planning, execution, monitoring and evaluation to generate revenues for the organization.
Builds and maintains relationships with corporate and individual clients from various industries in Qatar.
Overseeing the provision of services. It’s an integral role to make sure that the training department is running as it possibly can, with smooth efficient service that meets the expectations and the needs of delegates, clients and customers.
Responsible for creating and implementing training programs and overseeing the development of careers. Set performance metrics, evaluates productivity and helps workers create long-term career plans within an organization.
Develops and executes the strategic plan of the segment. Responsibilities also include identifying market and competitive trends, developing and redefining relevant business value propositions to match these trends as well as developing marketing strategies and programs to drive growth in the segment
• Identify business enablers, digital tools, events and campaigns that impact external segment customers and those that are seen as opportunities as new business
• Engage internal (channels and marketing) and external resources to deliver compelling integrated marketing and campaign programs that include online and offline collateral, advertising, PR, sales tool kits and training, etc.
• Lead, developed and managed a pool of training officers in the whole training cycle to ensure effective execution of strategic training programs
• Played a pivotal role in delivering seminars on lead generation workshop to Metrobank managers, officers and staff. This aims to enlighten Metrobankers on the essence of their Joint Venture partnership with AXA Philippines in achieving common business excellence.
• Instrumental in delivering training to over 100 participants in a single event.
• Senior Training Officer August, 2005
> Conducted financial planning and wealth management course to BankAssure Financial Executives and Advisors
> Expert in giving seminars about lead generation workshop to Metrobank managers, officers and staff nationwide.
> Experienced in designing training programs and modules catering to corporate training needs based on diversified resources and researches.
> Have organized series of major corporate seminars in hotels inclusive of detailed coordination and logistics.
> Maintains systematic data-banking of important files and information relevant to training programs and major corporate projects.
> Have conducted the following training programs: Sales Foundation Course, Basics of Investment, Special Trainings for Account Management and Persistency, Synergy Workshops, SEA Regional Activity Management System, Proposal System, etc.
> Experienced in managing training over 100 participants in a single event.
English Major
COLLEGE: SAINT LOUIS UNIVERSITY (Baguio City) Degree: AB COMMUNICATIONS Award: Dean’s Lister HIGH SCHOOL: BINMALEY CATHOLIC (Binmaley, Pangasinan) Awards: Honorable Mention Cadet of the Year (Corps Commander) Journalist of the Year (Editor-In-Chief) Knight of the Altar Student Library Assistant (Ex-Officio) ELEMENTARY: LINOC ELEMENTARY Awards: Salutatorian or Second Honors Leadership Trophy (Pupil Government President)
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