Product Marketing Manager
Octapharma
Total years of experience :16 years, 10 Months
Direct marketing efforts to increase the value and performance of Octapharma products in MENA and Iran.
- Develop the brand’s profit and loss performance, image and positioning compared to competitors
- Prepare, execute, and monitor business and market plans for each market
- Handle consumer and market insights, analyzing market data, and conducting consumer research
- Assist in differentiating, positioning and launching new products while supervising their product life cycle
- Lead the team to achieve sales goals and to execute critical business initiatives
- Build and maintain excellent working relationships with customers, distributors, licensors, and key opinion leaders
- Guide the licensing process to ensure profitability and enhance brand performance
Other duties:
- Help in preparing, executing, and monitoring business and market plans for each market
- Differentiating, positioning and launching new products while supervising their product life cycles
- Leading the team to achieve sales goals and to execute critical business initiatives
- Understanding and converting customer specific opportunities into profitable sales activities
- Overseeing completion of duties including event planning, promotional planning, and congress participation
- Proactively monitoring market trends in Lebanon plasma market, studying their impact on the business development of the company
- Leading a team of medical representatives, supervisors and marketing managers to guide and enhance performance and sales targets per territory.
- Identifying the right business opportunities from existing customers (private and MOH related) by offering them newer product offerings and services.
- Managing all day-to-day tasks required in achieving more business including scheduling meetings with clients, making marketing visits and calls, and developing sales lead pipelines to generate sales.
- Preparing business plans, forecasts and sales targets and present to higher management on a quarterly basis.
- Working with regional and international speakers to help deliver key marketing messages and awareness about the product.
- Conducting detailed market surveys to search for new potential customers and find ways to increase awareness on disease.
- Maintaining continuous follow-up and visits with all KOLs to ensure that all their queries on the product are adequately answered
- Responsibly handling all marketing events, coordinating with event organizers to ensure maximum business development opportunities
- Performed all day to day activities to efficiently manage the sales effort including fixing appointments with doctors, pharmacists, and hospital medical teams while using cold calling to build additional potential business meetings.
- Presented different medicines to different decision makers including doctors, practice staff, nurses, general
practitioners, and pharmacists of retail sector. Prepared all medical settings for presentations at different venues
including hotels and conference halls at different times of the day.
- Conducted comprehensive conferences offering doctors and other medical staff with all details, answering their queries about the products, and following up with them for later face to face meetings.
- Worked towards building positive business working relationships with all medical staff and potential buying decision makers including the administrative staff.
- Managed and oversaw all marketing budget used for presentations, conferences, seminars, and other hospitality activities geared towards better business relationship management.
- Prepared detailed working schedules for weeks and months ahead that would help better manage the sales team while organizing the effort to better achieve future business targets.
- Remained updated with all latest clinical data supplied by the company while interpreting all medical jargon data into easy understandable information format for health professionals for presentations.
- Proactively monitoring all new developments in national health policy, anticipating any negative or positive impacts that may affect the business.
Honors list Highest Colloquium grade in 2007 Registered in the Lebanese Syndicate of Pharmacists (2007)