Event Manager
Impact Hub
Total des années d'expérience :15 years, 8 Mois
IHD is a co-working and co-learning space. My role in the company is to organise and develop the events concept from A to Z from launch event, to seminars, workshops, movie screenings etc. I have developed the event promotion cycle, the event calendar, created weekly reports and made quarters projections. I also managed a team of volunteers and interns.
Put in place a small business CRM to increase the effectiveness of our services Created a community map & customer’s behaviour analysis.
Developed a customised KPI’s to track profits and new leads.
Developed a 100 days event and promotion actions calendar.
Planed and directed the dissemination of information including the target audience, message, format and structure of communication..
Supervising the development of the event website, involving close collaboration with the marketing and design teams.
Developed a marketing and design strategy to develop the marketing campaign for each event and assisting its implementation.
Ensured sponsorship and contracts packages were implemented and honoured throughout the life of the campaign.
Executed social media campaigns.
Coordinated all marketing services and put in place a social Media campaign.
Prioritised communications and public relations needs and appropriate timely response to media and inquiries.
Put in place KPI’s for different sector and provided monthly analysis reports. Event management, including promotional events.
Work to approved written plan that includes budgets on identified locations Communicate the status and report on opportunities as well as barriers to success.
Facilitated communication with professionals, including venue management, stand designers, caterers, contractors and equipment rentals to ensure efficient running of an event.
Le Naître du Hêtre is a hand made luxurious pen company. It is made in south of France. My role in this company as marketing executive was to increase the brand awareness in Paris. I was in charge of the communications of the brand. Through social media, 360 marketing, below and above the line.
Created a visual style guidelines.
Developed and implemented integrated strategic marketing plans to promote the brand both internally and externally.
Developed and facilitated a cross functional brand and marketing steering committee.
Created a system of tools and ensured brand consistency.
Created a social media channel brand strategy and managed the implementation, executed and monitored the social media team.
Coordinated brand development with marketing services, marketing managers, product and research.
Conducted regular communication audits to insure brand consistency and optimisation.
Ensured that all marketing channels support the value proposition of the brand.
Assisted the marketing manager and the marketing team with all marketing activities
Developed product descriptions
Handled production of marketing materials and literature
Coordinated the production of a wide range of marketing communications
Wrote articles and designed promotional adverts
Provided support for marketing events and exhibition displays
Kept marketing department’s documentation and databases up-to-date
Validated product inventory and updated promotions
Completed other projects as assigned
Speciality in Digital Marketing