Marlene Ziadeh

Regional Advertising Manager at Snob Publishing Group

• Lebanon
• My current job since January 2001

• Develop, manage and execute Snob's regional (digital and traditional) market penetration and business performance plans specifically in Fashion & Beauty.
• Develop a regional marketing plan covering the Gulf and Middle East that supports Snob's penetration and growth in the region.
• Collaborate with Snob's clients to determine advertising needs and opportunities. Connect deeply with Snob's clients and stakeholders building strong relationships.
• Identify and rank key growth markets based on Snob's metrics. Develop and execute comprehensive performance plans in these key areas. Travel to & attend fashion exhibitions & fairs in Europe, Far East, Hong Kong, China, Korea, Istanbul &The Gulf countries.
• Stay organized and on-time with many projects running simultaneously. Prepare creative and media briefs.
• Oversee the development of media plans and reports.