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Martina Buttarelli, Licensing, Marketing & Brand Manager at International Luxury Group (ILG of Switzerland Ltd)

Martina Buttarelli

Licensing, Marketing & Brand Manager at International Luxury Group (ILG of Switzerland Ltd)·ILG - International Luxury Group

Italy

Master's degree, Marketing Management (english courses)

Work experience

Total years of experience: 11 years, 11 months

Licensing, Marketing & Brand Manager at International Luxury Group (ILG of Switzerland Ltd)

October 2020 - Present

ILG - International Luxury Group

Dubai, United Arab Emirates

October 2020 - Present

Global Licensing, Marketing & Brand Manager for
-Ducati Corse watches, jewels & small leather goods
-McLaren accessories
Global Brand Manager for Daisy Dixon watches

• Sales Support: global meeting presentation, distributors and affiliates relationship management
• Business planning, marketing strategy, PR and social media/digital strategy, trade marketing management.
• GCC countries brand planning and management, key account management.
Company industry:
Fashion & Apparel
Job role:
Sales

Global Brand Manager

June 2019 - Present

Timex Group

Italy

June 2019 - Present

Nautica & Ted Baker London
• Product development: data analysis, designers briefing, samples management, production overview
• Sales Support: global meeting presentation, distributors and affiliates relationship management
• Business planning, marketing strategy, PR and social media/digital strategy, trade marketing management.
Company industry:
Manufacturing
Job role:
Marketing and PR

Brand Manager

October 2017 - April 2019

Morellato S.p.A

Italy

October 2017 - April 2019

• Brand managed: Tayroc Watches, Cluse Watches, Scuderia Ferrari Watches, Paul Hewitt Watches and
Jewellery, Timberland Watches, Police Watches and Jewels, Ice Watch, Tommy Hilfiger Watches & Jewels
• Activity performed: business planning, marketing strategy & management, sales strategy, analysis and
reporting, PR and social media/digital strategy, trade marketing management.
Company industry:
Manufacturing
Job role:
Marketing and PR

Global Digital Manager & PR

June 2016 - October 2017

Calzedonia S.p.A. Villafranca (VR)

Italy

June 2016 - October 2017

• Website Management, Social Media Management, Web PR special projects
• Paid and organic Social Media campaign, SEO and SEM supervision, event organization.
• E-commerce website startup and creativity, content management (Photoshop & Indesign use)
Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Assistant Brand Manager

June 2015 - June 2016

Calzedonia

Italy

June 2015 - June 2016

• PR specialist, media (offline and online) planning, creativity management
• Foreign countries communication strategy and image coordination.
• Event organization, sponsorhips management, shootings production, product placement coordination, worldwide media and pr coordination, creativity and image management.
Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Assistant Brand Manager

October 2014 - June 2015

Tezenis

October 2014 - June 2015

Event organization, sponsorhips management, shootings production, product placement coordination,
worldwide media and pr coordination, creativity and image management.
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Pr Account – Full Time Internship

October 2013 - December 2013

Sally Fischer PR

New York, United States

October 2013 - December 2013

Company industry:
Entertainment
Job role:
Marketing and PR

Education

Università Commerciale L.Bocconi

September 2015

September 2015

Master's degree, Marketing Management (english courses)

Italy

English courses Brand management, Channel marketing, Strategic marketing, Consumer Behaviour, Quantitative and Qualitative marketing research, Marketing Planning.

The University of Queensland

January 2014

January 2014

Master's degree, Marketing Management

Australia

Exchange student Program (Commendation for High Achievement) Globalization and the world economy, Global media and advertising, Online advertising and marketing

Università Commerciale L.Bocconi

August 2012

August 2012

Bachelor's degree, Business Administration & Management

Italy

Skills

PRESS RELEASES

Expert

STRATEGIC

Expert

BUSINESS PLANS

Expert

CREATIVE

Expert

IMAGING

Expert

MARKET PLANNING

Expert

MARKETING MANAGEMENT

Expert

POLICE

Beginner

REPORTS

Beginner

SALES

Beginner

Languages

English

Expert

French

Expert

Italian

Expert