Marvin Mofokeng

• Identify and exploit new opportunities for sales growth within the
assigned region, driving revenue and market share expansion.
• Review, approve, and align territory plans with Route-to-Market
(RTM) Specialists and Key Account Managers.
• Co-develop regional sales strategies with senior leadership and
cross-functional teams to ensure profitable growth.
• Ensure effective execution of sales and marketing plans across
all clusters within the region.
• Liaise with marketing, trade marketing, and external partners to
manage sponsorships, activations, and events.
• Collaborate with marketing, category, and channel teams to co
develop innovation and trade initiatives.
• Oversee customer service and logistics to ensure smooth and
timely product distribution.
• Develop and monitor sales incentives, performance metrics, and
motivation programs for Sales Representatives.
• Coordinate and manage sales operations across distributors,
agents, depots, and direct channels.
• Monitor distributor stock levels and prevent stockouts through
proactive planning and inventory management.
• Conduct regular market visits, competitor analysis, and
performance reviews within the region.
• Prepare and present detailed market intelligence and
performance reports to divisional and national management.
• Manage weekly performance review meetings with Sales
Representatives, RTM Specialists, and 3rd Party Providers.
• Ensure operational efficiency and performance alignment across
3rd party companies and outsourced teams.
• Manage trade infrastructure assets, including fridges, draught
systems, and POS materials, ensuring maximum ROI.
• Lead, coach, and develop high-performing sales teams to
achieve and exceed KPIs.
• Implement data-driven decision-making processes to optimize
sales forecasting, territory performance, and customer
engagement.

• Delivered sales, revenue, and profit targets in line with business
objectives.
• Drove market share growth and implemented key strategic
initiatives for brand visibility and awareness.
• Expanded sales coverage by identifying and onboarding new
business prospects within target segments.
• Implemented sales force effectiveness processes (4As) to
enhance productivity and efficiency.
• Achieved cold space targets across brand categories to ensure
optimal product visibility.
• Built and maintained effective business relationships with key
customers, distributors, and stakeholders.
• Provided leadership, guidance, and coaching to sales teams,
ensuring skills development and performance improvement.
• Conducted in-field assessments and identified training needs for
continuous development.
• Monitored competitor activity, market trends, and customer
feedback to inform tactical sales decisions.
• Utilized redistributors effectively to optimize route-to-market
operations and ensure product availability.

• Managed regional sales operations, forecasts, and competitive
analysis.
• Developed and executed regional plans covering volume,
pricing, promotions, and key account management.
• Negotiated trading terms, promotional agreements, and pricing
structures with major clients.
• Oversaw promotional assets, logistics, and merchandising
execution in the region.
• Controlled working capital through effective debtor management
and stock optimization.
• Designed and implemented performance management and
talent development plans for the sales team.
• Strengthened relationships with external stakeholders and
cross-functional internal teams.

• Achieved sales and market share targets within assigned channels through strategic sales execution.
• Implemented national and regional promotional campaigns aligned with segmentation strategies.
• Managed pricing strategies within retail segments to maintain competitiveness and profitability.
• Built and maintained strong customer relationships, ensuring superior service and brand visibility.
• Conducted regular account reviews, merchandising audits, and stock management to maintain optimal levels.
• Handled customer feedback, complaints, and queries promptly to ensure client satisfaction.
• Conducted personal SEC audits and managed below-the-line (BTL) promotional placements.
• Prepared and submitted accurate sales forecasts, performance reports, and market insights.
• Delivered consistent service excellence aligned with SABs tailored service packages.
• Trained and mentored junior sales staff on effective selling, merchandising, and customer relationship management.
• Developed new business opportunities through targeted prospecting and value-driven proposals.