Marketing Communications Manager
Mapei
Total years of experience :20 years, 4 Months
The Organization is a leading multinational manufacturing & supplier company producing chemical products for construction industry.
Inducted as Marketing Communications Coordinator, charted an impressive growth curve through exceptional performance to merit promotion to the current position.
Designation Chronology:
• Jan ‘10 - Present: Marketing Communications Manager
• Jul ‘08 - Dec ‘09: Marketing Communications Coordinator
Highlights:
• Played a pivotal role in designing the corporate visual identity within the UAE & GCC region \{ except Saudi\}
• Effectively managing, planning and implementing overall marketing and branding communications activity for across the UAE region as well as handled the B2B and B2C business model for maximizing profit objectives.
• Instrumental in launching the company first branch in the Middle East and establishing the company as a major player in the current market.
• Efficiently managed relationship with distributors for highlighting the company products through Points of Sales \[POS\] for the reseller’s clients.
Key Responsibilities as Marketing Communications Manager (Jan ‘10-Present):
• Conceptualizing marketing plans, formulating communication and branding strategies to identify/capture target consumer base while having a firm eye on objectives.
• Developing specific communication objectives and identifying appropriate audiences, messages and venues most conducive
• Devising and implementing creative/effective marketing techniques to design, produce and control products literature, newsletter, magazines and the company website.
• Directing advertising campaigns/promotions, ensuring the impact is achieved through visual effects, giveaways and literatures to ensure maximum recognition and exposure of the company brand.
• Planning and managing products promotion and brand proposition initiatives, conducting market research and arriving at right media pathways to promote operations.
Key Responsibilities as Marketing Communications Coordinator (Jul ‘08 - Dec ‘09):
• Explored primary thrust areas of business through market surveys and analysis. Designed/ implemented strategic marketing and business development measures to optimize sales and customer service.
• Formulated marketing plan to identify and capture target customer base through highly focused launches.
• Assisted the marketing team with various tasks including collateral development, customer satisfaction analysis, product development and service programs.
• Coordinated with key customer groups, suppliers and other stakeholders to identify potential opportunities in sales through joint marketing initiatives.
• Managed as well as interacted with sales, product development, and customer service departments to ensure the collateral and other communications reflect brand of the company accurately.
• Assisted business development director in organizing and planning meetings, conferences, seminars and trade exhibitions as well as corporate/public events and sponsorships.
• Built strong business relationship with external agencies, publishers, suppliers, media and marketing services providers in order to introduce and enhance the company image and brand across the construction and building industry.
The Organization is the most diverse full service communications, marketing and advertising agency for the Al Futtaim Group.
Highlights:
• Successfully managed conferences, exhibitions and events including the Dubai Motor Show, Emirates Millionaire Show and First Gulf Festival for Social Action.
• Handled media relations for high profile events including the launch of Toyota, Lexus and Dubai Shopping Festival.
Key Responsibilities:
• Planned, organized and executed public relations activities, campaigns and events to promote a positive image of the company.
• Explored business opportunities and conceptualized media campaigns and product launches to expand market share.
• Established and maintained effective working relationships with media representatives. Developed and prepared crisis communication, press releases, conferences, ceremonies and launches for key clients.
• Supervised the entire gamut of operations of the customer service department and undertook all the matters related to planning and drafting of invoices, etc.
• Planned and organized multi-tiered and through-the-line campaigns for mass market and luxury brand leaders.
• Administered marketing activities, devised proposals, plans and tactics, contrived marketing campaigns/promotions and functional releases, as well as formulated strategic marketing objectives and creative ideas to maximize output.
• Oversaw the entire operations of account administration starting from planning and budget analysis to preparing reports, agenda and creating contact reports.
• Managed activities pertaining to media management and conducted media audits to identify the progress in brand building and business development activities.
• Drafted scripts and distributed press releases to the targeted media to optimize media presence and attract new customers.
Highlight:
• Handled media and community relations at large to enhance corporate image; thus facilitating the company being featured in magazines and newspapers.
Key Responsibilities:
• Planned, organized and made presentation in special events/promotions to establish and maintain a consistent positive image of the company.
• Conducted research for establishing new markets and business opportunities via internet and phone focused on hospitality industry, as well as for representation of hotels/resorts looking for inbound tourism from UAE.
• Acted as first point of contact for inbound leads and made the initial follow-up phone calls, and was held accountable for the development and distribution of all corporate communications to press/media for advertising.
• Coordinated with other departments for conducting trade show exhibition and promotions to maximize revenue and achieve goals.
• Assisted the senior management in the development of strategic marketing and promotional plans including familiarization trips and major travel shows.
• Drafted necessary reports and submitted the same to the senior management for further corrective measures.
Key Responsibilities:
• Developed and implemented strategic marketing campaigns to enhance the visibility of the restaurant and create a positive image in the community.
• Generated and augmented new business by participating in community and public relation programs, as well as proposed new business ideas to the management to tap opportunities.
• Identified target markets and potential customer by conducting market research. Designed and developed print advertising, formulated scripts and performed in company's TV commercials.
• Investigated and resolved food/beverage quality and service issues, ensured prompt attendance to complaints, effected modifications as per feedback and solicited referrals through superior customer management to build a long term professional relationship.
• Superintended health and safety operations, maintained records of the same and ensured that the business KPIs are met regularly.
• Motivated a team of 85 members and service staffs by providing training and giving guidance to exceed the set target as well as to enhance customer service and increase profits.
• Conducted market research, analyzed market demographics, generated reports and submitted the same to the senior management.