Brand Manager Online Media - Social Media project manager
Heinz Africa and Middle east
مجموع سنوات الخبرة :26 years, 0 أشهر
• Managing the Heinz Frozen Brand (Volume Forecasting - NPD’s - packaging development -branding - Media ATL - BTL)
• Developed all briefs including market research, packaging, & creative briefs for Heinz Frozen
• Analyzed and presented retail audits on regular basis for Heinz Frozen (all markets)
• Supervised various parties including media buyers, advertising & research agencies for Heinz Frozen
• Handled all financial matters related to the Frozen category budget.
• Managing, Developing & Executing the POP vision in traditional and modern trade channel for the Heinz range (Tomato ketchup - Mayonnaise - HP- Frozen - LP - Baked Beanz - Complan - Heinz baby food - Farleys - baby food, ABC sauces, Classico ….)
• Planned and Executed Heinz baby Food launch in Africa & Middle East markets
• Planned and Executed Classico Pasta sauce in Middle East markets
• Planned and Executed Complan nutritional drink in UAE
• Training and supervising merchandising team in the middle east markets (in store Plano gram/sales organizer)
• In charge of all Heinz expeditions / in store promotions and activities (Mothers & Child show 08 -Doctors Medical conference KSA / Oman / Bahrain / Yemen - Rusk sampling Jordan - Heinz organic sampling UAE / KSA -Complan school sampling Dubai Abu Dhabi/Sharjha - Complan charity events Dubai/Abu Dhabi - Classico in store wet sampling UAE / KSA/ Jordan - Plasmon sampling Libya - Heinz Frozen awareness campaign)
• Planning and managing quarterly promotional plans for the Heinz portfolio in all markets .
• Handling Heinz tuna packaging renovation (as per each market requirement)
• Developed Heinz Ramadan recipe booklet - Classico recipe booklet
• Project management for Heinz Africa and Middle East first website / social media (handling all online projects)
• Contributed directly in the Milks and Culinary Category Category Integrated Commercial Plan for 2007 (Category, Brand, Channel and Customer)
• Managing and Developing POP vision in traditional and modern trade channel for Dairy shelf stable category
• Planned and Executed Nido re-launch and 1+ launch campaign(PR event-Sales contest-POSM-in store activities)
• Training and supervising merchandising team (Planned and Executed Nido in store Plano gram)
• Special project developing for the trade (shelf positioning & spacing)
• Handled several Marketing Trade Research projects (shoppers insight )
• Participated in NIDO brand media support (ATL - BTL)
• Planned and Executed the launch of the Middle east Maggi range in the Modern trade channel (Sales & trade awareness, Merchandising Plano grams, POSM…)
• Planned and Executed the launch of the MAGGI Crispo coating mix Nation wide (Sales & trade awareness, POSM…)
• Planned and Executed the launch of the MAGGI Cube (affordable bouillon) in Delta and Upper Egypt (PR event, POP vision)
• Managing and Developing POP vision in traditional and modern trade channel for Culinary category
• Preparation & execution of Nestle Dry Goods trade plans with volume targets, TTS, Trade deals & new product launches (Nescafe - Milks - Confectionary - Culinary - Milk modifiers ) 2007
• Department budget controlling (trade marketing activity) and P&L review.
• Channel & market analysis on daily basis
• Developing and executing all Nestle Libya commercial work (briefs for POSM, TVC and store, truck branding)2006
• Data provider (trade & brand) for the SAP implementation
• Analyzed and presented retail audits on regular basis.
• Supervised various parties including advertising & research agencies.
• editing and writing for the Nestle Egypt Newsletter - Dry Goods section
• consumer promotions Nationwide for the Dry Goods Division
• PR activities and sales training
• Developed marketing plans & strategies
• Planned companies first brand vision 2005, 06
• Planned and Executed the companies first media and multimedia tools (website, presentation, photos…………..)
• Handled Marketing coordination between different departments.
• Handled several Marketing Research projects
• Planned and executed radio copy for one of the company’s summer activities.
• Handled all financial matters related to the company’s marketing budget.
• Responsible of all companies printing material (advertising campaigns)
• Developing
• Direct contact with sales team in order to fully understand the markets need to promote company's product allover the world
• Responsible of organizing seminars and expeditions in and out of Egypt.
• Preparing and executing in store promotions supported with POSM and merchandising plano grams
• Participating in companies advertising campaigns (weekly newsletter, online marketing..)
• Planning and executing seasonal promotions (Christmas, boxing day, back to school …)
• Developing and producing companies printing materials (weekly flyers - newsletters - banners - companies identity - employees stationary material and ID - posters - packaging………..)
• Market planning and analyzing
• Coordinating between art department, printing house and general office and upper departments.
• Direct contact with retail customers to promote company strategy
• Negotiating yearly & seasonal contracts with suppliers
• Meeting support; notes/tracking of action items, planning and preparing for internal/external meetings, assembling materials (reports, presentations, briefings etc….)
• Participating in all yearly media plans (ATL - BTL)
• Developing in store POP structure
• Execution of all BTL activities
• Monitoring special customer loyalty programs
• Coordinating in store surveys to understand shoppers insights with 3rd party
• Developing exclusive promotions to drive sales
• Organizing supplier accounts through system
• Submission of invoices & expenses
• Developing creative ideas and art work
• Close follow-up on advertising development & production process to ensure compliance with brief.
• Participated in the BTL campaign for the launch of Renault Megan, launch of Downy P&G and Nestle ice cream summer campaign
• Developed Maghraby optics communication profile