Marwan Sleiman,

Marwan Sleiman

Location
Lebanon - Beirut
Education
Bachelor's degree, Business Management
Experience
33 years, 4 Months

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Work Experience

Total years of experience :33 years, 4 Months

  • My current job since September 2017

Provided consultancy services to companies involved in the business of production, cosmetics and FMCG sales and marketing.

Key Responsibilities:
•Conduct research, analyse surveys and undertake interviews to gain understanding of the client business processes to highlight variances, if any.
•Analyse statistics and data to formulate solutions to overcome the lacunae in operations and enhance the overall productivity of the client organization.
•Formulate methods to resolve issues hampering the overall operations of the client organization with the goal to increase overall productivity and profitability.
•Assess the pros and cons of strategies designed, analyse the risk benefit ratio and accordingly advise the client regarding the implementation of the designed strategies.
•Compile and present information orally, visually and in writing to the client, implementing solutions mutually agreed upon and developing, implementing new procedures and processes ensuring achievement of the client goals and objectives.

General Manger at Al Mouyasser Iraq (Affiliate of Fattal Holding)
  • Iraq - Erbil
  • January 2015 to July 2017

Designed the company profile focussing on the organizational vision and mission along with the overall goals and objectives.
•Managed to yield a productivity that was the highest in a period of 10 years.
•Ensured to keep the suppliers satisfied and inculcated discipline within the organization in its day to day functioning.

Key Responsibilities:
•Analysed market trends and customer needs to design strategic planning to ensure catering to the market requisitions and encashment of the prevailing opportunities.
•Handled multinational suppliers and monitored the Profit & Loss assessment of the operations to figure out variances, if any and implement corrective steps in accordance.
•Developed appropriate process and procedures to minimise errors and ensure achievement of enhanced yield both individually and the organization as a whole.
•Delegated responsibilities and supervised the day to day administration to analyse problematic situations and provided solutions to enhance the overall company performance.

Senior Business Unit Manager at FATTAL ENDURANCE (Unilever Distribution)
  • Lebanon
  • January 2012 to December 2014

Efficiently managed a portfolio having a yearly turnover of $35 million.
•Achieved Unilever’s international and regional demands adhering to the organizational policies and protocols.

Key Responsibilities:
•Handled the entire portfolio of Unilever adhering to the processes and protocols of the organization ensure maximum return on investments.
•Coordinated with the various departments and analysed market trends and sales data to set budgets and generate forecasts as mandated by the organization.
•Ensured proper implementation of the marketing plans designed by the management at the ground level and implemented strict monitoring processes to enable achieve the allocated targets.
•Analyzed sales data along with the mandatory statements to figure out the variances and made rectifications accordingly coordinating with the concerned departments.
•Developed and delivered monthly training to the sales team, monitoring and motivating the personnel to stay focussed on delivery of the allocated targets and achieve the predetermined goals.

Business Manager at Kraft/Cadbury
  • Lebanon
  • July 2008 to December 2011

Generated sales tapping the potential markets and the prospective customers to turn the company to profitability.
•Adjudged Best in class Distributor.
•Achieved highest direct coverage in the Levant region managing.
•Established 2000 perfect stores in the allocated territory.

Key Responsibilities:
•Analysed data, sales statements, market and competitor activities to strategically design action plan with the goal of achieving organizational plans and objectives.
•Coordinated with the various departments to calculate budget setting goals and objectives and prepared the mandatory forecasts as per the predetermined time frame.
•Participated actively in imparting training for employees and analysed sales results to figure out the variances.

Sales Manager at UD Food
  • Lebanon - Beirut
  • July 2004 to June 2008

Put checks and controls to reduce the destruction level by 0.4%.
•Achieved to double the overall sales within a span of 3 years.
•Strategically appointed new suppliers to generate incremental sales.

Key Responsibilities:
•Ensured proper implementation of the sales and marketing strategies; executed route planning and trained the sales personnel to enhance the individual productivity.
•Collected and analysed market intelligence and competitor activity to strategically devise action plan enabling to establish level playing ground in the market place.
•Actively involved in imparting training to the sales team, monitored the efficacy of individual calls and improved distribution network and coverage of the potential market.

Sales Manager at Droguerie Pharaon & Mercury
  • Lebanon - Beirut
  • March 2001 to June 2004

Significant Achievements:
• Implemented the marketing strategies devised by the management to enable double the sales within a span of 2 years.
• Successfully restructured the sales department to make it more effective and result oriented to help achieve the set goals and objectives.
• Generated incremental sales that helped enhance the profits by 15%.

Key Responsibilities:
• Monitored to ensure complete implementation of the market strategies and the sales tools devised by the management to achieve the expected goals and objectives.
• Participated in recruitment, training, monitoring and mentoring to ensure successful restructuring of the sales department to fulfil the market requisitions and achieve the organization objectives.
• Managed routing plans and go to market strategies to cater to a bigger customer base and enhance the product and company visibility in the market place.
• In charge of the operations catering to the sales and distribution network with the responsibility to ensure adherence to the organizational policies and protocols.
• Designed lucrative Incentive schemes analysing the market trends and competitor activity to ensure enhancement of the business turnover and overall revenue generation.
• Focused on the market needs to design action plans ensuring moulding the operations to suit the market requisitions and cater to the prevailing opportunities.

Sales Manager at M.O Gandour & Sons
  • Lebanon - Beirut
  • January 1991 to February 2001

Managed a business of $25, 000, 000. Established the Food and Beverage Division. Handled operation of 93 persons in sales in addition to distribution fleet. Trained and mentored the team members to build a robust team handled new hires, termination and compensation plans. Set goals and objectives and analyzed outcome.

Education

Bachelor's degree, Business Management
  • at Haigazian University
  • January 1996

-

Bachelor's degree, Business Management
  • at University of Toledo
  • January 1990

- Completion of 39 credits

Specialties & Skills

Strategic Sales & Marketing
Management Analysis
Business Concepts
Executive Coaching
Route Planning
MARKETING
BUSINESS PROCESS
CUSTOMER RELATIONS
MARKET PLANNING
MENTORING
NETWORKING
ORGANIZATIONAL SKILLS
POLICY ANALYSIS
Startegic Planning
Coaching

Languages

Arabic
Native Speaker
English
Expert
French
Expert

Memberships

International Association Of Business Leaders
  • Life Member
  • January 2002
Foundation for Human and Humanitarian Rights Lebanon
  • Chartered member
  • June 1996
LIONS International
  • Member
  • July 2007

Training and Certifications

Leader as Coach (Training)
Training Institute:
University Of California
Date Attended:
May 2006
Duration:
48 hours
Negotiation Skills (Training)
Training Institute:
NAT
Date Attended:
June 2006
Duration:
16 hours
Presentation Skills (Training)
Training Institute:
Meirc
Date Attended:
November 2008
Duration:
16 hours
Conflict Management (Training)
Training Institute:
LCRN
Date Attended:
May 2008
Duration:
24 hours
Financial Management (Training)
Training Institute:
Chartouni & Partners
Date Attended:
September 2009
Duration:
16 hours
Strategic Category Management (Training)
Training Institute:
Glendenning
Date Attended:
April 2009
Duration:
16 hours
Scotwork Negotiation Skills (Training)
Training Institute:
Scotwork
Date Attended:
July 2010
Duration:
24 hours
Situational Leadership (Training)
Training Institute:
Ken Blanchard
Date Attended:
April 2010
Duration:
16 hours
Emotional Intelligence (Training)
Training Institute:
Cross Road
Date Attended:
May 2011
Duration:
24 hours
Train The Trainer (Certificate)
Date Attended:
June 2013
Coaching and Counseling (Training)
Training Institute:
Meirc
Date Attended:
February 2012
Duration:
24 hours
Leadership (Training)
Training Institute:
Booz
Date Attended:
September 2017
Duration:
120 hours