Strategic Planning Officer
Grey Worldwide
مجموع سنوات الخبرة :2 years, 1 أشهر
Tunisia and Algeria
Communication 360° (Product, Brand, Corporate, B to B et B to C)
- Management and development of strategic recommendations
- Competitive benchmarking of Achievement to identify the evolutionary lines
- Management of proactive approaches
- Development of communication platforms governing all identity values
- Researching and gathering data to develop well-informed strategic plans for clients
- Examining clients’ businesses to get to know their brands and understand their objectives
- Producing cohesive and intelligent plans to bring success to campaigns
- Generating original ideas with other members of the team
- Presenting findings to clients
- Identifying potential problems and devising ways to rectify them
Marketing and Development, Amen Group
Marketing - Development (Cafés Bondin, Cafés Ben Yedder, Ségafredo)
Design of a new cafeteria chain, Study and dramatization of the space, Analysis of the
consumer’s behavior
Payment solutions
Design and development of a Business Process Management to be integrated with the rest of
Himilco Platform modules whose role is to standardize the process of issuing bank cards
Modeling planograms,
Understanding and Study of consumer behavior
Launch of the Sony Xperia
- Development of new support tools for sale
- Supplier Management
- Management of a team of merchandisers
- Design events around products (press conferences...)
- Management of indirect network of Tunisie Telecom (TTShop)
courses: JCI Presenter Certification Certificate of Junior Chamber International of effective presentation JCI Trainer Certification Certificate of Junior Chamber International of adult trainers Social activities JCI Général Consultatif (ONU) 2011 - Junior Chamber International - La Marsa VP Training & Development 2010 - Junior Chamber International - La Marsa Secretary General 2009 - Junior Chamber International - La Marsa Advisor Training Ariana, Tunisie Mars, Juillet 2011 Ariana, Tunisie Janvier
Social activities
Master 1, Marketing: Distribution and Commercial Negotiation Final Year Project: « Design of a New Chain for Bondin’s Cafeterias