Mary Abu-Dayyah, Senior Demand Planner

Mary Abu-Dayyah

Senior Demand Planner

LG Electronics-LEVANT

Location
Jordan
Education
Master's degree, Global Business Innovation
Experience
14 years, 0 Months

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Work Experience

Total years of experience :14 years, 0 Months

Senior Demand Planner at LG Electronics-LEVANT
  • Jordan - Amman
  • My current job since September 2016

•Responsible of order management activities by issuing sales and purchase orders.
•Manage shipping details & delivery scheduling with factories and distributors.
•Sales planning and sales forecasting (FCST amount, Allocation, Expected, Actual, Gap).
•Conduct efficient long-term and weekly statistical forecast based on historical data.
•Analyze sales trend and stock levels per SKU by gathering (PSI) data weekly.
•Prepare and communicate (S&OP), distributors issue, risk channel inventory, sell-out data analysis, and price trend of market reports.
•Manage NPI & EOL models to allocate correct shipment plan (sales allocation)
•Align between demand plans and the production plans; suggest alternative plans to meet market demand.
•Coordinate with logistics team for weekly shipments ETD, ETA, B/L, customs issues.
•Initiate monthly & weekly SCM reports and analyze them on SKU level in order to identify corrective action plans.
•Determine forecast errors by analyzing the gaps between action plan and actual sales.
•Work closely with sales team and the production sites to improve forecast accuracy.

Senior Public Relations Officer at Embassy of the HKJ
  • Korea (South)
  • April 2012 to August 2016

-Plan, develop and implement PR strategies.
-Write press release, speeches and internal communications for external and internal channels.
-Collate and analyze media coverage.
-Manage all bilateral communications, MoU and Agreements in various fields.
-Specialize in communications and public relations programs that increase awareness about Jordan and Korea.
-Implement proactive press outreach and manage best practice executive thought leadership campaigns that deliver high profile coverage.
-Create and develop awareness through ATL & BTL activities.
-Plan and undertake promotional and marketing events.
-Manage Embassy’s website and social media (Facebook).
-Configure and implement marketing and public relation communications activities in line with business objectives.
-Provide direction to and coordinate efforts with PR agencies.

Assistant Marketing Manager at LG Electronics - LEVANT
  • Jordan - Amman
  • June 2010 to March 2012

-Plan and develop marketing strategies.
-Develop and conduct product training programs.
-Develop new products launching campaigns in (Jordan, Lebanon, Syria and Iraq).
-Online and web presence, leading the digital presence of LG/ IT products across markets.
-Manage marketing materials, catalogs, leaflets & POPs materials.
-Market analysis of competitors' products pricing strategies & promotions.
- Prepare reports of market raw data, sellout and FSMs.
-Direct product training to sales and marketing managers and staff.
-Direct contact with the media & PR agencies.
- Channel marketing officer, ensure channels and brand Shop guidelines are shared with representatives in each country (Jordan, Lebanon, Syria and Iraq) and implemented.
-Analyze data received from countries including sell-out from Channels/ Brand Shops using system designated.

- 2 Awards:
*Rookie Award (best performance in less than 1 year)
* Best Employee of the Month

Education

Master's degree, Global Business Innovation
  • at Kookmin University
  • June 2016

Thesis on Factors Affecting Transition Capability of Korean Game Industry from Online to Mobile Games Main subjects in the program includes: -Principles of Management -International Business Ethics and Managerial Responsibility ​-Seminar in Product Development -Analysis of Statistic Data -Case Analysis in Global Business Innovation -Strategic Management of Technological Innovation -Globalization Strategy for Knowledge-based Industry ​-Management Control System -Understanding of International Finance

Bachelor's degree, Korean and English Languages
  • at University of Jordan
  • June 2011

I received a scholarship from KOICA in Korea to study Korean Intermediate Course in Kyunghee University for 4 months.

Specialties & Skills

Business Development
Public Relations
Marketing Research
Channel Marketing
Marketing
Reporting/Planning/Organizing
Strong knowledge in Photoshop program and Statistical Programs (SPSS)
Able to work in team or independently
Process Improvements
Presentation skills/ Creativity
Analytical/Research skills
MS Office

Languages

Arabic
Expert
English
Expert
Korean
Intermediate

Hobbies

  • Cycling
  • Reading
  • Running