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Mary Jane Dinglasan, Marketing Manager

Mary Jane Dinglasan

Marketing Manager·Pointspay

United Arab Emirates

Bachelor's degree, Mass Communication

Work experience

Total years of experience: 14 years, 0 months

Marketing Manager

June 2025 - Present

Pointspay

Dubai, United Arab Emirates •Hybrid

June 2025 - Present

• Developed and executed the go-to-market strategy for the launch of Etihad GuestPay, driving a 25% increase in users earning and redeeming their miles.
• Delivered a 19% increase in merchant turnover and 62% lift in average spend per member through a targeted double miles campaign.
• Managed loyalty campaigns of Etihad GuestPay (Etihad Airways), Flying Blue+ (Air France - KLM), and EuroBonus Checkout (SAS).
• Led the visual direction of all marketing assets, including newsletters, case studies, website content, and reports.
• Managed strategic partner and airline client relationships, leading co-
branded campaigns, performance reviews, and growth initiatives to
strengthen partnerships and optimize business outcomes.
Company industry:
Financial Services
Job role:
Marketing and PR

Senior CRM Executive

November 2022 - January 2025

Pointspay

Dubai, United Arab Emirates •Hybrid

November 2022 - January 2025

• Drove an 11% increase in click-through rates through personalized email campaigns targeting segmented customer groups.
• Developed compelling case studies highlighting client success stories, resulting in a 30% growth in LinkedIn engagement.
• Collaborated with global teams in sales and tech to streamline campaign execution, improving operational efficiency.
Company industry:
Financial Services
Job role:
Marketing and PR

Digital Marketing Executive

April 2019 - November 2022

Pulsar Foodstuff Trading

Dubai, United Arab Emirates

April 2019 - November 2022

• Increased revenue by 10% and boosted customer engagement through strategic online pricing strategies and the introduction of corporate gifting as a new revenue stream.
• Managed META campaigns, email marketing, and e-commerce site for corporate and B2C sales.
Company industry:
Food & Beverage Production
Job role:
Marketing and PR

Digital Marketing Officer

February 2017 - January 2019

SM Lifestyle Entertainment, Inc.

Manila, Philippines

February 2017 - January 2019

• Spearheaded a user-generated campaign for Disney On Ice Philippines, enhancing audience engagement by 24%.
• Improved user experience by 10% by leading the redesign of SM Tickets website.
• Launched an online awareness campaign that significantly boosted foot traffic to SM Skating's Neon Ice Party event.
• Optimized campaign performance by segmenting the audience and running A/B tests for copies and creatives.
Company industry:
Entertainment
Job role:
Marketing and PR

Social Media Account Manager

September 2015 - February 2017

M2.0 Communications Inc.

Manila, Philippines

September 2015 - February 2017

Conceptualized a video campaign series for New World Makati Hotel,
•
•
•
showcasing its dining experiences.
Launched a digital brand ambassador search for ELLE Kids, increasing
brand loyalty by 8%.
Managed marketing budget, monitored ad spend, and analyzed
performance metrics with analytics and internal dashboards.
Company industry:
Marketing
Job role:
Marketing and PR

Digital Editorial Assistant

March 2014 - September 2015

Summit Media

Manila, Philippines

March 2014 - September 2015

Produced editorial content across Summit Medias digital brands.
Company industry:
Publishing
Job role:
Writing and Journalism

Researcher

October 2011 - December 2013

TV5 Network Inc.

Quezon City, Philippines

October 2011 - December 2013

Researched and wrote scripts for public affairs programs, delivering accurate, compelling content across TV and radio platforms.
Company industry:
Media Production
Job role:
Writing and Journalism

Education

St. Paul University

March 2011

March 2011

Bachelor's degree, Mass Communication

Philippines

Skills

Campaign Planning
Expert
Campaign Planning
Expert
Loyalty Marketing
Expert
Loyalty Marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Email Marketing
Expert
Email Marketing
Expert
Content Strategy
Expert
Content Strategy
Expert
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
COPYWRITING
Intermediate
COPYWRITING
Intermediate
VISUAL DESIGN
Intermediate
VISUAL DESIGN
Intermediate
MARKETING COMMUNICATIONS
Intermediate
MARKETING COMMUNICATIONS
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
LOYALTY MARKETING
Expert
LOYALTY MARKETING
Expert
CRM
Expert
CRM
Expert
SAP APPLICATIONS
Intermediate
SAP APPLICATIONS
Intermediate
DATA VISUALIZATION
Intermediate
DATA VISUALIZATION
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
BUSINESS METRICS
Intermediate
BUSINESS METRICS
Intermediate
B2B MARKETING
Expert
B2B MARKETING
Expert
ACCOUNT MANAGEMENT
Intermediate
ACCOUNT MANAGEMENT
Intermediate
CREATIVE DIRECTION
Expert
CREATIVE DIRECTION
Expert
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
FINANCIAL TECHNOLOGY FINTECH
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
NEWSLETTERS
Intermediate
NEWSLETTERS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate

Social profiles

Personal Website
Personal Website
canva.link/portfolio-dinglasan

Languages

English
Expert
Filipino
Native Speaker

Training and Certifications

Certifications
Civil Service Exam
Certified Digital Marketing Professional
Elements of AI for Business
Civil Service Exam Civil Service Commission
Elements of AI for Business
Digital Marketing Professional
Dec 2017
Show credentials

Hobbies

  • AI
  • Technology
  • Design