Content Specialist
Bayut
Total years of experience :3 years, 5 Months
Understood the importance of keywords and their application.
Ensured that the provided keywords were being used in a natural way.
Paid close attention to sentence structure, and prepared drafts based on the template provided.
Proofread and edited content.
Submitted work to manager for feedback and approval in a timely manner.
Coordinated with the SEO team to ensure that the content is 100% optimized and waited for their final approval.
Took care of brand guidelines (style, fonts, images and tone).
Conducted a thorough research using multiple but credible sources.
Managed and trained the first batch of the content writers at Bayut.
Created monthly social media content calendars for our various distinguished clients including IBA GRADS, El Rancho, Second Wife, My Gym, Body Station, Fitness Squad, Umer & Sons, Merit 'n' Merit, The Home, Al-Khair; just to name a few.
Developed content that was intelligible, engaging, optimized and pleasing to the audience.
Conceptualized ideas for audience engagement over Facebook.
Produced high-quality SEO content for websites, articles and blogs.
Performed extensive research using internet and various other credible sources.
Proofread, edited and rewrote the content provided by other personnel.
Reviewed and proofread the content of the deals that went live daily.
Created and published deals each day on the company's website.
Conducted extensive research for any product prior to developing its content on the website.
Coordinated with the Sales/Logistics departments for any issues related to the stock, pricing, etc. of the product or brand.
Supervised the designers/photographers in case of picture, banner or photography-related issues.
Drafted content for SMS marketing.
Administered overall content of the website.
Engaged customers over the social media particularly Facebook in order to drive the online traffic over the company's website.
Created online Newsletter of Lootlo.pk daily & forwarded it to our respective clients.
Managed social media accounts including Facebook, Twitter, Instagram & LinkedIn.
Posted daily deals on Facebook, Twitter & Instagram and business-related articles/information/quotes on LinkedIn.
Responded to customer queries/complaints instantly on Facebook & over other social media platforms.
Acted as a liaison between customers and concerned departments.
Reviewed & edited the content of the deals that went live daily.
Was responsible for preparing SMS Broadcast Sheet each day which included content on various deals of our clients.
Generated lead by selling advertising space to various businesses via cold-calls and emails (B2B Marketing).
Kept a follow-up on existing clients so as to ensure the promotion of deals.
Coordinated with the clients for the purpose of business development.
Managed Phonebook's Facebook page.
Published deals on company's website i.e. Phonebook and on Facebook.
Wrote profiles for Advertisers/Clients.
Responsible for developing content in a finalized report form as per customer requirement on a variety of topics ranging from academic research to business, arts, statistical, law and financial research and making use of all possible means including both online and offline research mediums.
Performed duties in different departments of the bank associated with Customer Services & General Banking such as Remittances, Pension, Account Opening, Clearing, Token Issuance, Cheque Posting, etc.
Promoting and selling the connections provided by Zong to customers on a one-to-one basis.
Persuading the potential customers to switch their connection to Zong.
Achieving the sales target within the given time frame.
Elective Courses in BBA Public Relations, Sales Management, Recruitment & Selection Techniques, Consumer Behavior, Leading the Change Process
