Maryam Zahra Jaffery, Consultant

Maryam Zahra Jaffery

Consultant

GoSaaS

Location
Pakistan - Lahore
Education
Bachelor's degree, Management Sciences and Economics
Experience
2 years, 4 Months

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Work Experience

Total years of experience :2 years, 4 Months

Consultant at GoSaaS
  • Pakistan
  • My current job since November 2023

- Led end-to-end implementation of Oracle Fusion Cloud Applications, translating business requirements into functional specifications and ensuring seamless integration with existing workflows, increasing operational efficiency up to 50%.
- Developed and maintained detailed documentation of business processes and requirements, alongside performance dashboards and reports to track project progress, key milestones, and performance metrics, providing stakeholders with real-time insights into project status and performance.
- Led comprehensive quality assurance efforts, orchestrating User Acceptance Testing (UAT), Conference Room Pilots (CRPs), and regression testing phases to validate system functionality, ensure alignment with user requirements, and mitigate risks.
- Led data migration efforts from legacy systems to new digital platforms, overseeing data cleansing, transformation, and validation processes to ensure data integrity and accuracy post-migration.
- Provided post-deployment training and support, maximizing user adoption, troubleshooting issues, designing user manuals and ensuring a smooth transition to the new system.

Sales and Marketing Manager at Lean Outset
  • Pakistan - Lahore
  • January 2023 to November 2023

- Engineered a dynamic content strategy, leading to a 2x increase in organic reach within the first 6 months.
- Amplified brand resonance through strategic refinement of website messaging and curating compelling content - leveraging Canva and Google Analytics - resulting in a 50% increase in audience engagement.
- Leveraged content marketing initiatives to nurture leads and drive conversions, contributing to a 25% increase in lead generation and a 30% rise in conversion rates.
- Devised and implemented a Business Development strategy, resulting in a significant increase in inbound leads, successful partnerships and the acquisition of 2 global clients.

Sales Manager at Unilever
  • Pakistan - Lahore
  • February 2022 to May 2022

- Delivered 33% month-on-month sales growth underpinned by the development and execution of data-driven channel strategy.
- Enhanced order frequency by 20% through meticulous inventory and resource optimization, demonstrating a mastery of operational efficiency and ensuring effective fulfillment of customer demands.
- Expanded area coverage by 30% and secured product distribution in 150+ outlets by orchestrating impactful product demonstrations and negotiating successfully with both internal and external stakeholders.
- Championed a 4-month training initiative on product knowledge and personal development, elevating on-ground teams' productivity and leading to a 25% increase in customer acquisition.

Sales Manager at Reckitt
  • Pakistan - Lahore
  • August 2021 to January 2022

- Led a team of 7 order bookers and 10 merchandisers, optimizing In-Market Sales KPIs and ensuring flawless In-Store execution for the Health Portfolio subsequently achieving over 100% each month.
- Improved "On-Shelf Availability" (OSA) for the Dettol portfolio, achieving a substantial 20% increase across territory.
- Oversaw the Neighbor-Hood store program (NSP) contract locking, driving a universe expansion project and Out-of-Home customer development initiative, expanding coverage by 1200+ outlets.
- Executed the Top 100 Stores Program for NSP Walk-In Channel, resulting in a 40% surge in quarterly sales.

Education

Bachelor's degree, Management Sciences and Economics
  • at Lahore University Of Management Sciences
  • July 2021

- Recipient of National Outreach Scholarship for all 4 years - Served as a Peer Mentor for a year - Member of the leadership council of two major campus societies. - Won various accolades for participation in campus events and activities.

Specialties & Skills

Data Analysis
Project Management
Product Management
Microsoft Office
Channel Strategy Development and Execution
Business Analysis
Stakeholder Management
Brand Management
Consulting

Languages

English
Expert

Training and Certifications

Oracle Product Management Implementation Professional (Certificate)
Date Attended:
February 2023
Valid Until:
February 2025