Masirah Muhammed

Lead the orchestration of quarterly forecasts, annual budgeting initiatives, and the thorough evaluation of short-term plans. Managed the meticulous preparation of audit and statutory financial statements, representing the company in external, and RERA audits. Optimized financial reporting efficiency by consolidating multiple MIS reports and financial statements, ensuring precise accuracy and timely delivery to executives. Play a pivotal role in investment management, actively contributing to the development of sales plan rollouts, cash flow projections, feasibility analyses, and rigorous budget controls. Direct critical financial functions such as CAPEX accounting, payables management, receivables management and cash flow oversight, concurrently overseeing the preparation of comprehensive financial statements and reports. Provide indispensable support to management through in-depth analysis of financial data, delivering invaluable insights, and closely monitoring operational metrics to facilitate informed strategic decision-making.
• Maintain accurate records as per IFRS.
• Manage project financials, including initial cash flow for developers, collections, and ESCROW inflow and outflow. Ensured accurate recording of financial transactions in compliance with International Financial Reporting Standards (IFRS).
• Manage revenue split between group entities, ensuring equitable distribution and adherence to contractual agreements.
• Prepare annual financial statements in accordance with IFRS guidelines. Conducted periodic reconciliations of Trust Accounting System (TAS) with ESCROW bank balances to maintain accuracy and compliance.
• Review and approve reports related to project costs and commitments. Monitored actual costs versus budget on a periodic basis and provided financial reports/data to evaluate departmental, divisional, or project financial performance.
• Developed and formulated policies and procedures to guide cost analysis processes. Implemented internal controls to prevent/mitigate business risks and provided insights through data interpretation and comparative analyses.
• Play a key role in implementing IT systems to enhance financial accounting processes, ensuring accurate fee capture and contractual engagement tracking for every project.

Leverage exceptional leadership skills in n leading activities related to CAPEX accounting, payables, cashflow control, Group Reporting Package (GRP) analysis, and financial statement/report preparation. Assist management in effective decision making by informing on evaluation of financial data reporting and tracking of operational metrics/projects EBTIDA. Manage ESCROW account and ensure the same is compliant with RERA regulations. Conduct in-depth market research, data mining, business intelligence, and valuation comps for success. Manage annual and capital budgeting/expenditure planning processes, while acting as a key contributor. Manage overall financial performance for North25 to ensure smooth delivery of services. Liaise with group treasury on excess fund investment, supplier payments, and payroll. Design training plans and determine potential opportunities to attain performance objectives.
• Maintained accurate records as per IFRS by managing ERP (Oracle) system and project modules, Hyperion (HFM).
• Prepared annual consolidated financial statements of all companies of Meraas Group and ensured the financial statements were prepared in accordance with International Financial Reporting Standards (IFRS).
• Periodic reconciliations of Trust Accounting system (TAS) are conducted with the ESCROW bank balance. Review and approves reports related to projects costs and commitments.
• Managed and controlled the actual cost verses budget on periodic basis and provided financial reports/data related to the department/ divisional/ projects financial performance.
• Developed and formulated policies/procedures to guide cost analysis process; prevented/mitigated business risks by recommending internal controls; and suggested insights by interpreting data or executing comparative analyses.
• Led deployment of Timesheet billing for intercompany customers (Dubai Holding Verticals) based on time booked.
• Fulfilled departmental objectives and confirmed financial stability/cost benefits for the organization by implementing IT systems in relation to financial accounting.
• Verified accurate capturing of fees and availability of contractual engagements for every project. Presented finance for adjusting rates for management fees.

Directed quarterly forecasts, annual budgets, yearly assessment of short-term plans, and administration of monthly financial reporting/revenue operations in 10 legal entities of group. Prepared audit and statutory financial statements and represented finance team in internal, external, and RERA audits. Consolidated multiple MIS reports and financial statements with periodical reviews of books of accounts and submitted to executives. Aided investment management in creation of sales plan rollouts, cash flow/projects feasibilities/budget controls, and accounts reconciliations. Guided finance team in meetings about budget/forecasts, sales pricing strategy group, VAT discussions, project committee groups, business/debtors reviews, internal audit/external audit planning, and treasury reviews. Spearheaded overall processes of Escrow accounting. Served as financial lead and interface between residential/commercial group, shared services finance (AR, AP), HR, banks, finance institutions, and vendors.
• Successfully executed SAP systems upgrades in finance divisions in line with operational design/guidelines and acted as super user of SAP IS Retail ECC6 & SAP Ariba, while servicing in steering committee.
• Designed five-year plan budgets and reported to CFO, whilst supporting financial controller in leading business support team and building operational strategies/internal control.
• Generated revenue from assets by assisting teams with rental feasibility and pricing based on latest market trends.
• Facilitated sales forecasting Selling & General and admin expenses (SG & A) with efficient improvement plans.
• Functioned as Head of Lease Support and administration to ensure accurate lease process, agreements, checklists, and associated documentation are operating in an efficient and commercial prudent manner.
• Delivered insights on validity of leasing/sales documents, encompassing reservation/owner association service charge agreements, vendor, service charge statements, statements of accounts, business case proposals, tender summary reports, and budget plans.
Additional Experience