General Manager
Excel Group of Companies
مجموع سنوات الخبرة :26 years, 10 أشهر
Reporting to the managing director.
Handling the P&L responsibilities.
Accountable to the departments of sales and marketing, finance and administrations, logistic and supply chain.
Handling the out of home channels which includes the facilities and cleaning companies, corporate, government sectors.
Tender submission and management.
• Build a full-scale sales operation from the ground up; duties include establishing database systems, recruitment of senior regional sales managers, as well as developing sales and marketing strategies
• Implement strategic goals for achieving sales revenue in the range of $20M to $23M yearly; serve as project manager, supervising and leading team of 200 - 250 employees (direct and indirect).
• Strategize with senior management to market new products into traditional and modern retail channels of distribution in the Fast-Moving Consumer Goods (FCMG) market
• Successfully expand the marketing reach of products into emerging digital and online platforms.
• Successfully setup a distribution and customer care wing for the Gallon business by channels.
• Effectively managed the BTS 2015 & 2016 with a growth as per management expected deliverables.
• Reduced the budget for BTS spends in 2016 vs 2015 maintaining the sales growth.
• Effective and timely managed the mega displays for our brands across the key customers.
• Grew the business by 27 % between 2015 and 2017.
• Consistently achieved the monthly and primary targets for the region assigned.
• Reduced the fixed and variable cost by identifying outlets where the ROI is not justifying.
• Initiated improvement on van and segment coverage.
• Launched toothbrush, which was noticed by competition, as the scanned data of outlets proved the brand footfall.
• The brand was growing in 2013 vs 2012 by 40%. This growth was appreciated by management and recognized by the distributor in terms of brand potential.
• Successfully managed the change of distributor in Qatar.
• Segmentation of outlets by tracking drop size to achieve effective coverage.
• Improvement in coverage by increasing the traditional trade and HORECA segment coverage by 22%.
• Improved the sales in modern trade by 36% with a support of proper marketing plan and visibility improvement in SOS.
• Consistently achieved the stipulated budget.
• Consistently achieved the stipulated budget.
• Managed brand activations as per principal demand and expectation.
• Effectively managed the approved marketing budgets.
• Increased the share of shelf in key account for toothpaste category.
• Overall achieved growth of 23% YOY.
Sales supervisor reporting to sales manager.
Handling Modern Trade, Horeca & Traditional trade.
Proper visibility and planogram implementation.
Collections and van productivity.
Achieving the topline & ensure the category and brand growth as budgeted.
RTM strategy.
Sales supervisor reporting to sales manager.
Proper visibility and planogram implementation.
Collections
Achieving the topline & ensure the category and brand growth as budgeted.
Sales supervisor reporting to sales manager.
Proper visibility and planogram implementation.
Collections
Achieving the topline & ensure the category and brand growth as budgeted.