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Matthew Bott, B2B Marketing & AI Manager

Matthew Bott

B2B Marketing & AI Manager·The Customization Group (TCG)

United Arab Emirates

Bachelor's degree, Environmental Science

Work experience

Total years of experience: 9 years, 10 months

B2B Marketing & AI Manager

January 2025 - Present

The Customization Group (TCG)

Dubai, United Arab Emirates

January 2025 - Present

• Lead B2B marketing for the MerchOne division across EMEA and the US, using AI
and automation to drive pipeline expansion.
• Designed and executed AI-enabled demand generation programs to support
corporate, reseller, and partner segments.
• Managed HubSpot CRM and marketing automation, ensuring data accuracy and
campaign personalization.
• Directed website development and content initiatives to enhance lead capture and
conversion.
Company industry:
Manufacturing

Data Analytics & Marketing Operations Manager

September 2023 - March 2026

PCCW Global

London, United Kingdom

September 2023 - March 2026

• Managed analytics and CRM infrastructure, improving data visibility across the B2B
telecom business.
• Delivered Looker Studio dashboards for ROI, funnel, and marketing attribution.
• Directed HubSpot CRM implementation, integrating with Shield, CORTA, and Hybris
systems.
Company industry:
Telecommunications

Head of Marketing Operations

January 2024 - July 2025

Turtl

Dubai, United Arab Emirates •Remote

January 2024 - July 2025

• Owned global marketing operations and analytics for a content automation SaaS
platform.
• Led a full audit and overhaul of HubSpot, optimizing automation, lead flow, and
performance tracking.
• Established data-driven reporting frameworks and KPI dashboards to improve
forecasting accuracy.
Company industry:
Hospitality & Accomodation

Technical CRM Manager & Funnel Analyst

January 2022 - January 2023

Nestlé Professional (UK&I)

London, United Kingdom •Hybrid

January 2022 - January 2023

• Managed the entire B2B marketing and sales funnel, improving visibility and revenue
forecasting.
• Oversaw SAP C4C CRM operations and built Power BI dashboards for sales and
marketing KPIs.
• Launched the UK Data Think Tank, driving a data-first culture across commercial
teams.
Company industry:
Food & Beverage Production

Lead Management Specialist

December 2018 - January 2022

Nestle

London, United Kingdom

December 2018 - January 2022

• Developed and deployed B2B marketing automation strategies using Adobe
Campaign Manager and SAP C4C.
• Designed and implemented lead workflows to improve nurture and handoff quality.
• Supported ABM and sales enablement programs across key customer verticals.
Company industry:
Food & Beverage Production

Head of Inbound Marketing / Business Development Manager

January 2016 - November 2018

InboundID

Jakarta, Indonesia

January 2016 - November 2018

• Directed inbound marketing strategy and business growth for a leading digital
agency.
• Led client strategy across inbound marketing, SEO/SEM, and managed partnerships
with HubSpot and Google.
Company industry:
Marketing

Education

Lancaster University

January 2012

January 2012

Bachelor's degree, Environmental Science

United Kingdom

GPA (percentage): 70%

GPA (percentage): 70%

Skills

ANALYTICS
Intermediate
ANALYTICS
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
DEMAND GENERATION
Intermediate
DEMAND GENERATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING AUTOMATION
Intermediate
MARKETING AUTOMATION
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING OPERATIONS
Intermediate
MARKETING OPERATIONS
Intermediate