Marketing, sales, management and strategic consultation
under my own name
Total des années d'expérience :24 years, 8 Mois
In many, different countries throughout my career, I have had the privilege of consulting with a diverse range of companies and individuals spanning multiple industries
and geographical locations. This includes startups seeking growth strategies, established firms looking for innovative solutions, and
professionals desiring to enhance their skills. My consultations have crossed borders, allowing me to work with clients from different cultural
backgrounds and business landscapes, thereby enriching my global perspective and understanding of varied market dynamics.
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I have provided assistance to them in articulating their aspirations more clearly, identifying their short-term and long-term objectives, and
outlining a strategic pathway that aligns with their vision, ultimately enabling them to define their goals with greater precision and clarity.
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In every project and initiative, I fully dedicated myself, pouring in my best efforts and expertise, working collaboratively with them, fostering
a cooperative environment that values mutual growth and learning. Together, we strived to consistently meet and even exceed the targeted
goal, ensuring every decision taken and every action implemented was aligned with our defined objectives.
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Drove a 150% increase in lead generation through the development and execution of a multi-channel marketing strategy, integrating SEO
optimizations, email campaigns, and targeted social media advertising.
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Engineered a strategic marketing and sales plan targeting a niche market, which propelled revenue growth by 150% within the first year
through data-driven decision-making and client-focused consultation services.
Ive been entrusted with the responsibility of overseeing the distribution of professional aesthetic lasers sourced from manufacturers in Spain to markets in the United States. This involved developing and managing efficient supply chains, liaising with different stakeholders including suppliers, logistics partners, and customers, as well as ensuring compliance with international trade regulations and standards. It was a comprehensive process that required a deep understanding of both the aesthetic laser technology and the nuances of international trade and logistics. I have had the opportunity to build up the entire structure of a company from the ground up. This comprehensive process involved designing and implementing efficient operational frameworks, establishing departments, defining roles and responsibilities, and setting up administrative, financial, and HR systems. I also played a crucial role in creating a positive company culture, ensuring the recruitment of skilled professionals, and setting the strategic direction of the company to align with our defined objectives and market opportunities.
• Ive been instrumental in building up the entire sales process for the business. This started with market research to understand the customer base and competitive landscape, followed by the development of a strategic sales plan tailored to the companys unique offerings and target
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market. Ive also established sales protocols, trained sales teams, and implemented robust CRM systems to manage customer relationships effectively. Furthermore, Ive overseen the evaluation and refinement of the sales process over time, using key performance metrics to identify areas for improvement and ensure the companys sales efforts remain effective and profitable.
• I have been responsible for introducing and launching professional aesthetic lasers into the highly competitive US market. This complex process involved conducting comprehensive market research to understand consumer trends and preferences, developing an effective go-to market strategy tailored to the specific product, and creating compelling marketing and promotional campaigns. Additionally, I worked closely with my sales team to ensure they were well-prepared and equipped to effectively sell the product. I also coordinated with supply chain and logistics partners to ensure a smooth product rollout, and continuously monitored the products performance post-launch, making necessary adjustments to ensure its success in the US market.
Over a significant span of my career, I took the entrepreneurial leap and founded a company, playing a pivotal role not only in its inception
but also in its management for a period of 13 years. This journey entailed wearing multiple hats - from conceptualizing the business idea,
securing funding, building the team, and establishing the company's strategic direction, to overseeing daily operations, making key business
decisions, and steering the company through various market changes and challenges. Through this period, I took on the responsibility of
ensuring the company's growth and profitability while upholding its mission and values, ultimately leading it to a successful and sustainable
business model.
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Throughout my career, I have had the privilege of providing online marketing services to a host of prestigious clients, including large-scale
and multinational corporations such as BMW, Lufthansa, and LG, among others. My work with these industry-leading clients involved
developing and implementing tailored digital marketing strategies to enhance their online presence, drive customer engagement, and
increase sales. This included search engine optimization, social media marketing, content marketing, and email marketing campaigns, all of
which were designed to align with each client's unique brand identity and business goals.
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Furthermore, I ensured ongoing monitoring and optimization of these digital marketing initiatives, using key performance metrics to
measure success and make necessary adjustments for continuous improvement.
• During my career, I took on the exciting task of organizing ski trips specifically catered to college and university students. This role extended beyond mere trip planning. It involved carefully understanding the unique needs and preferences of the student demographic, finding the best ski destinations that would appeal to them, and negotiating favorable rates with travel and accommodation providers. Additionally, I coordinated with university authorities and student bodies, ensured compliance with safety regulations, and organized engaging activities and events to enhance the overall trip experience.
• These trips were not only about skiing but also about fostering community, promoting physical fitness, and creating memorable experiences for the students.
• In each season of operating the ski trips, I successfully managed to attract and cater to as many as 1500 student skiers. This was no small feat and required meticulous planning and coordination. From ensuring the availability of ample skiing equipment and instructors to accommodate such a large number of participants, to coordinating transportation and lodging logistics, each season presented its unique challenges. I also had to guarantee that each participant had a memorable and enjoyable experience, which involved organizing entertainment and recreational activities beyond skiing. This achievement is a testament to my ability to handle large-scale events and create engaging experiences for a substantial number of participants.
• Throughout my career, I have organized these memorable ski trips across multiple popular skiing destinations, including Austria, Slovakia, Switzerland, Italy, and France. Each destination posed unique opportunities and challenges, requiring me to tailor our offerings based on the specific characteristics of the location - from understanding local customs and regulations, to arranging for accommodations and transportation in varying terrains, and even adapting our itinerary to take full advantage of each regions unique highlights. These experiences have not only enriched my understanding of the global tourism industry but have also enhanced my skills in cross-cultural communication, international logistics management, and event planning in diverse geographical settings.
At the beginning of my career, I had the opportunity to work closely with the Vice President of the company, an experience that proved to be incredibly valuable and insightful. I absorbed a great deal of knowledge and insights from the VP, who generously shared their wealth of experience and industry expertise. These learnings were not only confined to the strategic and operational aspects of running a business but also extended to leadership and management skills, understanding industry trends, and how to navigate complex business challenges. This experience also provided me with a deeper understanding of decision-making processes at the executive level, influencing my own approach towards leadership and business strategy.
• In my professional journey, I have engaged in the thorough analysis of stocks and investment strategies, a task that demanded both a deep understanding of financial markets and a keen eye for detail. My role involved reviewing and interpreting financial information, studying economic trends, examining company fundamentals, and evaluating investment potential. I would then use this analysis to formulate effective investment strategies, balancing risk and reward in accordance with the companys financial goals and risk tolerance. This process
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• also involved staying abreast of market news, changes in government policy, and other factors that could influence market conditions and investment performance. This experience has honed my analytical skills and deepened my understanding of financial markets and investment strategies. In my role, I conducted extensive research encompassing various aspects of our business and industry, and on the basis of my findings, I made suggestions to the Vice President. These suggestions were including potential investment opportunities, new market entry, and risk mitigation. Each suggestion was backed by thorough research, data analysis, and careful consideration of the companys objectives and market position. My role involved not only presenting these suggestions to the VP but also providing a detailed rationale and potential impact for each, thereby aiding informed decision-making at the executive level.