Analytics and Insights Manager
Procter & Gamble
Total years of experience :2 years, 8 Months
• Led cross-functional teams to implement data analytics dashboards, improving data accessibility and enabling real time insights, resulting in 20% reduction in time spent on data gathering and analysis
• Conducted data validation and insights for 3 key categories to uncover 9 Million opportunity nationally
• Leveraged analytics to refine product features, resulting in 10% improvement in customer satisfaction user survey.
• Developed pricing optimization strategies, by analyzing ROI across over hundred different merchandizing activities at different retailers, resulting in 3% boost in market share and 5% increase in profit margins
• Analyze, measure, process, and report complex data to identify consumer and business insights that educate recommendations for brand growth, cost optimization, consumer acquisition, and retention
• Leveraged statistical analysis and predictive modeling to identify growth opportunities and potential risks, supporting the launch of successful marketing campaigns
• Utilized machine learning to pinpoint target consumers within a designated geographical area for a
specific demographic group that led to increase in sales by 3%