MAURO AFFUSO

Kährs by Nordic Homeworx is the Middle East exclusive agent and distributor of Kährs, Swedish global leading wood flooring manufacturer.

-Responsible for expanding the business across the Middle East, East Africa and Central Asia through a network of +200 prospects
including interior designers, consultants, contractors, dealers and end users.

-Managing the entire sales cycle: prospecting, qualifying, negotiating and closing across all sales channels comprising residential,
commercial and B2B partnerships.

-Finalized elaborated commercial contract in the Uae in 2020 equal to 400.000 AED by establishing relationships and communicating
within all levels of stakeholders including interior designer, consultant, fit out contractor, main contractor.

-Conducted +500m2 deal in Saudi Arabia in 2020 by creating demand through newly established interior designer firm and negotiating
with all relevant players, contractor and client representative, to ensure the order is timely placed and dispatched.

-Liaise with higher management for developing and implementing business programs and tactics to maximize revenues.
Cooperating with marketing department in order to increase visibility, strengthen brand awareness and create demand through online
and social media strategies for the Middle East area.

Cooperativa Ceramica d'Imola is among the largest organizations in the ceramic tiles industry and exports its products in 142 countries worldwide.

-Responsible to implement business strategies to ensure the achievement of the sales target of 6 Mln euro among a network of +30
accounts acrosss the Middle East area.

-Delivered 32% YTY sales growth in 2017 by generating new business directly or via partners using existing and potential accounts.

-Create demand by providing weekly presentations to a network of +50 accounts including architects, designers and contractors and
support them throughout all project phases.

-Initiated complex deal equal to 600.000 euro in 2017 and finalized it through several negotiations handled face to face, by email and
phone calls.

-Monitor sales metrics and annual forecasting to ensure targets are achieved using the internal CRM system.

-Traveling 2 weeks per month across the Middle East region including Uae, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait.

Kersiatiles is a Dubai based agency representing more than 20 italian construction material brands around the Middle East region.

-Responsible to set up the operation of the specification department and developed a network of +200 contacts including architects,
designers and contractors.

-Identifying and developing new business opportunities and driving sales among the existing accounts as well as new accounts.

-Generated revenues equal to +1 mln Euro in the Uae by specifying the company's products for prestigious projects such as hotels, villa
compounds and luxury towers in 20I6.

-Responsible for developing new distribution channels in the territories of Saudi Arabia, Iran, Bahrain, Oman by traveling 1 week per
month.

-Responsible for entering accurate customer and sales data into CRM and related systems to identify and maximize sales.

-Responsible for contacting +250 leads per week with the goal of on-boarding them on Amazon.uk and Amazon.it platforms.

-Responsible to support merchants through the process of registration, master catalogue and prices, set up online sales strategies.

-Achieved 100% positive response rate during the first 3 months of employment and 98% throughout the year.

-Consistently accomplished KPI metrics with an average of 95% by converting leads in registered merchants.

-Liaise with other departments such as

-Responsible for contacting about 80 delinquent accounts per day by phone and email to collect previous outstanding balances.

-Consistently achieved 70% recovery rate of billing cycle.

-Ranked within the top 5 agents assigned to a 30 days collection activity.

-Scored 100% Quality Assurance System every week.
Promoted to a special team in charge of managing accounts with 6 months past insolvency.