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تم إلغاء حظر المستخدم بنجاح
Max Cataldo, Sales Manager

Max Cataldo

Sales Manager·The Acai Spot

الإمارات العربية المتحدة

بكالوريوس, Psychology

الخبرة العملية

مجموع سنوات الخبرة: 23 سنوات, 6 أشهر

Sales Manager

يناير 2025 - حتى الآن

The Acai Spot

دبي، الإمارات العربية المتحدة

يناير 2025 - حتى الآن

Sales Manager - Wholesale & Distribution Division
The Açaí Spot, Dubai | Jan 2025 - Present
• Secured listings with leading retailers (Carrefour, Spinneys, Grandiose, Talabat, El Grocer),
rapidly expanding the brand’s UAE market footprint;
• Delivered record new clients acquisition sales in Aug 2025 - the company’s best performance
since its wholesale launch;
• Expanded client portfolio by 100+ active accounts, including premium hotels, cafés, and
restaurants;
• Boosted revenue per account by 25% via cross-selling and bundled promotions;
• Positioned the company as a category innovator by introducing high-demand SKUs;
• Built C-level relationships with category managers, negotiating rebates, promotions, and
competitive shelf positioning;

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
المبيعات

Sales Manager

يوليو 2023 - ديسمبر 2024

Al Douri

دبي، الإمارات العربية المتحدة

يوليو 2023 - ديسمبر 2024

• Redefined KPIs and sales targets, introducing new SOPs for customer service and after-sales
operations;
• Directed a team of 8 sales executives and 3 coordinators, reporting directly to the CEO;
• Reactivated inactive accounts via personal involvement in site visits and client re-engagement
strategies;
• Conducted SWOT analyses of key accounts, unlocking missed cross-selling opportunities;
• Organized product showcases and brand awareness events at the company’s factory;

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
المبيعات

Sales Manager

سبتمبر 2022 - يونيو 2023

French Bakery LLC

دبي، الإمارات العربية المتحدة

سبتمبر 2022 - يونيو 2023

Key Achievements:

 Awarded a one-year contract with ADNH (Abu Dhabi National Hotels) for supply of bakery products which generated an average monthly turnover of AED 700, 000.00;
 Secured a 2-years contract with DWTC (Dubai World Trade Center) for events catering (achieved 13.8 million sales in 2022);
 Worked jointly with R&D department for the launch of seasonal NPDs within the operations of major retail coffee chains such as Costa ELR, Café Nero, Tim Hortons;
 Managed the day-to-day operations of the sales department (4 sales executives / 3 sales coordinators) - reported directly to the Group Managing Director (hospitality division);
 Responsible for setting up company’s business plan, sales team mentoring and KPIs implementation;

مجال الشركة:
المطاعم وخدمات الطعام
الدور الوظيفي:
المبيعات

Sales Manager Horeca

سبتمبر 2019 - أغسطس 2022

Al Foah LLC (Agthia Group PJSC)

أبو ظبي، الإمارات العربية المتحدة

سبتمبر 2019 - أغسطس 2022

Established the new B2B Horeca division channel within the company from the ground
up; implemented SOPs and industry’s best practices across several departments in order
to streamline processes and improve workflows;
 Liaised with R&D / Marketing departments for conceptualizing and launching new
products and broadening company’s existing range;
 Teamed up with Training & Development Department for improving company’ SOPs
manual for staff across all the Zadina showrooms (company’s flagship luxury retail
brand);
 Led and implemented the production of company’s marketing collaterals; revamped
company’s current corporate gifts collection and store concept across all Zadina outlets;

مجال الشركة:
إنتاج الأغذية والمشروبات
الدور الوظيفي:
المبيعات

National Sales Manager - Head of Horeca and Corporate Division

مارس 2012 - نوفمبر 2018

Bateel International LLC (B2B Horeca Wholesale Division / Corporate & Institutional Sales Division

دبي، الإمارات العربية المتحدة

مارس 2012 - نوفمبر 2018

Key Achievements:

▪ Consistently met and exceeded personal and team' sales targets by generating AED 8, 000.000 sales in 2017 in line with the divisions' predefined budgets;
▪ Finalised a one-year service contract agreement for customised hotel room amenities program with the Kempinski Hotel Mall of the Emirates worth AED 541, 000
▪ Developed a strategic partnership and awarded a corporate annual supply agreement with the Prime Minister's Office - Ministry of Cabinet Affairs worth AED 50, 000;
▪ Generated 74%+ increase in sales from existing/new accounts and secured the company’s top rankings in the competitive UAE F&B industry;
▪ Provided strategic guidance and direction for overall business growth across B2B Horeca / Corporate division channels by guiding the professional efforts of a team of 5 Sales Managers;
▪ Maintained a consistent, proven record of rapid account expansion by demonstrating multilayered efficiency in sales force mentoring, company's corporate SOPs implementation and by nurturing profitable vendor relationships with regional Hospitality key accounts e.g. Meydan Group, Marriott Hotels & Resorts ME, FRHI Hotels & Resorts, etc;

مجال الشركة:
الإنتاج الصناعي
الدور الوظيفي:
المبيعات

Sales & Marketing Manager

مارس 2009 - مايو 2011

HH SHK Mohammed Bin Ahmad Al Hamed Group of Companies (Travel/Hospitality Division)

أبو ظبي، الإمارات العربية المتحدة

مارس 2009 - مايو 2011

Key Achievements:

▪ Positioned the company's corporate brand within the hospitality and Government community by developing an aggressive marketing campaign through the use of newsletters, direct mailing, marketing collaterals and sales presentations;
▪ Successfully finalised an yearly contract for transportation services with Abu Dhabi International Airport which generated an average monthly revenue of AED 90, 000;
▪ Set-up company' Sales & Marketing action plans, corporate company's profile; developed and conducted social media advertising campaigns;
▪ Facilitated a team approach which led to achieving company's mission and objectives, increasing productivity and enhancing employees' morale;
▪ Assisted Operations Manager in overseeing day-to-day operations;
▪ Performed mystery shopping; understood the overall market scenario, competition SWOT analysis, economic trends of supply and demand and used gathered sales data to sell against them;
▪ Served as a point of contact with group's key senior decision makers and stakeholders in order to strenghten strategic relationship ties;
▪ Continuously focused on securing customer retention and increasing group's ROI;

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
المبيعات

Sales Manager (Nov. 2005 - Dec. 2008) - Sales Executive (May 2003 - Oct. 2005)

مايو 2003 - ديسمبر 2008

Thermo Lines Steel (Steel / Aluminium Products Manufacturer and Supplier)

إيطاليا

مايو 2003 - ديسمبر 2008

Key Achievements:

▪ Promoted to Sales Manager in 2005 for outstanding sales performance by having successfully finalised deals for a value of € 80000;
▪ Established and nurtured long-term relationships with exisiting and new accounts which generated an increase of over 78% in company’s gross turnover;
▪ Managed, guided and motivated a team of Sales Executives in achieving their assigned monthly targets, ensuring enquiries were converted into confirmed business and new sales opportunities;
▪ Monitored, tracked and evaluated KPIs in order to ensure achievement of the team sales targets;
▪ Negotiated agreements; successfully sold new accounts through the use of consultative NLP sales model approach;
▪ Led the company in a radio advertising campaign for the entire product line;

مجال الشركة:
الصناعات الثقيلة
الدور الوظيفي:
المبيعات

Sales & Marketing Executive

فبراير 2001 - فبراير 2003

Top Sport Co. (Technogym / Sports Equipment Area Dealer)

إيطاليا

فبراير 2001 - فبراير 2003

Key Achievements:

▪ Responsible for developing the entire company's sales and marketing plan from the ground up, including presenting at trade shows and national conventions;
▪ Built brand awareness and drove sales of company's products portfolio in the market;
▪ Ran campaigns such as direct mailing/newsletter campaigns in order to generate new leads;
▪ Sourced and co-ordinated production of promotional and marketing collateral;

مجال الشركة:
الأنشطة الرياضية والخارجية
الدور الوظيفي:
التسويق والعلاقات العامة

التعليم

Universita degli Studi

يونيو 2008

يونيو 2008

بكالوريوس، Psychology

إيطاليا

Subjects studied: Freudian/Jungian psychology, behavioural psychology, NLP
عرض المرفق

AICA Academy

يوليو 2005

يوليو 2005

دبلوم، ICDL Certification (International Computer Driving License)

إيطاليا

successful completion of all the modules for MS Word, MS Excel, MS Access, MS PowerPoint, Outlook, Internet Research
عرض المرفق

High School Publio Virgilio Marone

يوليو 1998

يوليو 1998

دبلوم عالي، Major in Classical and Humanistic Studies

إيطاليا

Subjects: Arts, Humanities, Classical Literature
عرض المرفق

Skills

Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Key Account Management
Expert
Key Account Management
Expert
FMCG
Expert
FMCG
Expert
Horeca
Expert
Horeca
Expert
Business Development
Expert
Business Development
Expert
MS Word
Expert
MS Word
Expert
MS PowerPoint
Expert
MS PowerPoint
Expert
Outlook Express
Expert
Outlook Express
Expert
MS Excel
Expert
MS Excel
Expert
Internet Explorer
Expert
Internet Explorer
Expert
MS Access
Expert
MS Access
Expert
Customer Service
Expert
Customer Service
Expert
Institutional Sales
Expert
Institutional Sales
Expert
FMCG
Expert
FMCG
Expert
Key Account Management
Expert
Key Account Management
Expert
HORECA
Expert
HORECA
Expert
Luxury Sales
Expert
Luxury Sales
Expert
Retail
Expert
Retail
Expert
Marketing
Expert
Marketing
Expert
Sales
Expert
Sales
Expert
Business Development
Expert
Business Development
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Horeca
Expert
Horeca
Expert

اللغات

الايطالية
متمرّس
الانجليزية
متمرّس
العربية
متوسط
الاسبانية
متوسط

العضويات

NLP ACADEMY - Rome, ITALY

NLP PRACTITIONER

March 2005

التوصيات

Deleted User

أكتوبر 2016

أكتوبر 2016

Marketing and Brand Development DirectorClient

I’m very pleased to provide this recommendation to Max Cataldo. I have dealt with Max on numerous occasions and he has always exceeded my expectations by offering an outstanding quality service. Excellent follow-up and execution within the given deadlines. He is a real gentleman and a pleasure to deal with.

الهوايات

  • Photography, arts, NLP, Psychology