Maxim Surin, Digital Strategist and Producer

Maxim Surin

Digital Strategist and Producer

Fabergé Museum

Location
Estonia - Tallinn
Education
Master's degree, Organisation Management
Experience
10 years, 5 Months

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Work Experience

Total years of experience :10 years, 5 Months

Digital Strategist and Producer at Fabergé Museum
  • Russian Federation - Saint Petersburg
  • September 2021 to January 2022

World's largest collection of Carl Fabergé masterpieces.
● Developed the strategy and action plan for launching the museum's collection on the NFT market.
● Prepared a digital production process and resolved 3D scanning challenges for gemstones.

Consultant Team Leader at Ajuntament de Palma de Mallorca
  • Spain - Palma
  • January 2017 to January 2020

Palma Creativa, a transformative initiative incorporated new branding, digital innovation, and amplifying connections within the creative ecosystem.
● Successfully secured UNESCO Creative Cities Network status for Palma de Mallorca.
● Enhanced citizen access to culture and promoted high-quality cultural tourism experiences.
● Co-created a new city brand, Palma Creativa, in a team of experts.
● Galvanised the creative sector as a catalyst for innovation, value generation, and collaborative synergy
through comprehensive mapping of Palma's culture and creative economy.

Member of the Board of Directors at Source Photographic Review
  • Great Britain (UK) - City of London
  • June 2015 to June 2017

Source, the longest running photographic review in the United Kingdom, distributes internationally, and hosts an annual graduate showcase, featuring emerging talent from universities and art colleges in the UK, Ireland, the USA, and Dubai.
● Evaluated educational projects and implemented digital technologies for magazine publishing, resulting in a new print and web layout in 2018.

Senior Consultant at Miles & Yards Real Estate Development
  • Russian Federation - Saint Petersburg
  • June 2016 to December 2016

● Conducted a study on the potential for a modern science museum at the Sevkabel Port areas.
● Performed comprehensive marketing analysis and examined case studies to identify best practices and
innovative strategies employed by leading science museums located in harbour areas.

Consultant and Web Developer at Ulster University
  • United Kingdom - Belfast
  • March 2015 to August 2016

Architecture and Design Department in collaboration with Belfast City Council and PLACE Built Environment Centre aimed to evaluate innovative approaches aligned with public policy development objectives.
● Established a pilot digital platform Urban Research Lab for ongoing knowledge exchange and best-practice collaboration.
● Accelerated the creation of consultative policy reports to address public policy objectives, enhancing decision-making, improving decision acceptability, and building capacity for stakeholder input.
● Cultivated consultation with community groups in Belfast and enhancing students' professional skills in urban regeneration and design projects.

Strategic Advisor at Belfast Exposed Photography Centre
  • United Kingdom - Belfast
  • August 2013 to September 2014

The Centre is Northern Ireland's primary hub for contemporary photography, featuring two galleries, and the largest archive from the seventies to the present day.
● Developed a comprehensive strategy for the photographic archive and online platform for its use in Northern Ireland's creative economy.

Project Manager and Producer at Cimatics Digital Arts Agency
  • Belgium - Brussels
  • September 2010 to December 2012

Agency is renowned globally for directing, producing, and distributing avant-garde audiovisual artworks, performances, and installations.
● Produced Ryoichi Kurokawa installations for Venice Biennial and RomaEuropa Foundation.
● Transformed traditional Cimatics festival model into urban laboratory, diversifying funding streams.
● Established MyCityLab.eu, participative community platform, empowering citizens through art, education, and
technology.
● Organised impactful camp-conference, Performative Architecture, enriching exchange of ideas and trends
among cities, and agencies, while expanding architecture practices and encouraging collaboration among diverse stakeholders.

Head of Web Development and Marketing at E.C.A.S. Network (European Cities of Advanced Sound)
  • Germany - Berlin
  • January 2011 to December 2012

The project was funded by the European Commission, Education and Culture DG to develop innovative technological tools, nurture connections among members, and ensure the availability of future funding streams.
● Established a dynamic online platform for communication and co-production, ensuring sustained financial support for 28 European festivals and their international partners.
● Transformed festivals into living labs for technology, cultural forms, and audience engagement methods.
● Carried out marketing research and represented the network at IT conferences and meet-ups.
● Contributed to successful transformation into the SHAPE platform.

Strategic Marketing Consultant at TodaysArt Agency
  • Netherlands - The Hague
  • November 2010 to May 2012

The Agency is a cultural powerhouse, pioneers immersive art experiences and innovative festivals that transform urban spaces, stimulating positive change through cutting-edge audio-visual and architectural interventions.
● Successfully expanded TodaysArt's brand internationally with editions in Japan, Russia, and Belgium.
● Elevated TodaysArt's technological and organisational capabilities.
● Delivered Amplified Architecture portfolio for the Architects Council of The Hague.

Strategic Consultant and Researcher at THX Centre for Sound, Image and Digital Culture
  • Netherlands - The Hague
  • August 2011 to May 2012

The Centre served as a dynamic nucleus for collaborative artistic, social, and scientific research, production, and distribution, with a focus on innovation, interdisciplinary approaches, and inclusive cultural initiatives.
● Analysed professional networks, providing strategic outlines for involved institutions and their partners.
● Facilitated communication between organisations and stakeholders.
● Fostered a dynamic Creative Industries involvement, stimulating the growth of digital media businesses,
cultural organisations, and creative companies, resulting in economic, cultural, and social added values.

Head of Collections at Argos Centre for Audiovisual Arts
  • Belgium - Brussels
  • February 2009 to November 2010

Argos' collections contain around 4, 000 video works and over 3, 800 print titles, books and catalogues. The centre also houses exhibition spaces and a media studio.
● Advanced the digital presentation of collections and the centre’s activities.
● Conducted a market analysis and secured financial support from the Flemish community.
● Managed EU Digitization project DCA “Digital libraries” - Europeana.
● Initiated educational projects for Stad of Brussel and Association of Brussels Art Schools.
● Attended EU conferences and symposiums on online presentation of cultural content.
● Cultivated the network of Belgian and international partners.

Education

Master's degree, Organisation Management
  • at Moscow State Open University
  • August 1997
Bachelor's degree, Economics And Management In Construction
  • at St. Petersburg State University of Economics
  • August 1994

Specialties & Skills

Digital Media
Urban Regeneration
Creative Industries
Culture
Strategic Planning
Marketing
Communication
Education
Global collaboration
Stakeholder relations
Research and development

Social Profiles

Personal Website
Personal Website
maximsurin.info/

Languages

English
Expert
Estonian
Expert
Russian
Native Speaker