Brand Manager - Infant Formula, North East African Region
Nestle Egypt
Total years of experience :16 years, 9 Months
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for the brands.
Contributes to development and executes strong, functionally aligned brand plan.
Tracks and monitors the performance, health and strategic alignment.
Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
Conducting same job roles as senior marketing specialist with an addition of supervising a complete team of marketing specialists and medical advisors.
Planned strategically the marketing plans for:
Infant Nutrition Formula products from Stage 1 to 4 throughout the middle-east and northeast asia.
Providing marketing solutions and consultations to multi-national pharmaceutical companies across the MENA region.
Setting goals, determining strategies and know-how of tactics for numerous marketing plans such as:
Launch Plans
Re-launch Plans
Positioning/Re-Positioning Plans
Promotional Plans
Government Partnership Plans
Event/Conferences/Symposium Plans
Customer Loyalty/Adherence Plans
Internal Marketing Plans
Fundraising (Mutual Benefit) Plans
Awareness/PR campaign plans
Responsible for searching for protocol written studies to write medical materials for doctors.
Responsible for simplifying complex knowledge into simple interesting materials for patient awareness and education.
Registering new pharmaceutical products into the ministry of health according to a group of guidelines that must be complied to and followed to generate approvals.
Additional Post-graduate studies: AUC: Professional Post-graduate diploma in human resource management (2009) CIM-UK: Professional Diploma in Marketing (Jan 2012)