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maya hanna, Senior Brand & Communications Strategist

maya hanna

Senior Brand & Communications Strategist·Independent Consultant – Brand Strategy & Market Entry Consulting

Saudi Arabia

Master's degree, International Marketing

Work experience

Total years of experience: 9 years, 6 months

Senior Brand & Communications Strategist

January 2025 - Present

Independent Consultant – Brand Strategy & Market Entry Consulting

Riyadh, Saudi Arabia

January 2025 - Present

Led go-to-market and brand strategy for F&B, QSR, hospitality, and e-commerce brands across GCC
and Europe.
Developed positioning, market entry, and channel strategies to support regional growth.
Drove digital acquisition and retention across e-commerce and marketplace ecosystems.
Company industry:
Marketing
Job role:
Marketing and PR

Strategic Marketing & Brand Consultant

January 2023 - January 2025

AndPeople AB - Business Consulting & Interim Advisory

Stockholm, Sweden

January 2023 - January 2025

Delivered interim marketing and brand strategy support through project-based consulting assignments
Developed go-to-market and positioning frameworks supporting business growth initiatives
Led brand and digital marketing initiatives improving customer acquisition and visibility
Company industry:
Management Consulting
Job role:
Management

Senior Brand & E-commerce Manager | D2C Growth

January 2021 - January 2023

Nordace – Premium Lifestyle Travel Brand

Stockholm, Sweden

January 2021 - January 2023

Led D2C growth for a premium lifestyle backpack brand across Europe & GCC e-commerce channels
Developed retention and lifecycle marketing strategies, increasing repeat purchases by 25%.
Optimized digital acquisition and conversion strategies supporting regional revenue growth.
Company industry:
Fashion & Apparel

Corporate Trade Marketing Manager |

January 2016 - January 2020

Madi International Group – Beauty Distribution & FMCG

Dubai, United Arab Emirates

January 2016 - January 2020

Led brand and trade marketing across six GCC countries, including Saudi Arabia, driving +30% online sales
in the first quarter.
Managed distributor partnerships and retail relationships with pharmacy chains, salons, and e-commerce
platforms to expand category penetration
Led and developed a cross-functional team of 8 across brand, design, and social media, aligning trade
execution with commercial targets.
Delivered +20% sell-out uplift through POS activations, retail promotions, and category growth initiatives
across multiple brands. Featured in Trade Arabia at Professional Beauty GCC 2018.
Managed annual trade marketing budgets and ensured ROI-driven promotional investment across retail
channels.
Company industry:
Perfume & Cosmetics
Job role:
Marketing and PR

Education

Jönköping University

January 2025

January 2025

Master's degree, International Marketing

Sweden

Jönköping International Business School

June 2024

June 2024

Master's degree, Digital Business

Sweden

Université La Sagesse

January 2007

January 2007

Bachelor's degree, Business Economics

Lebanon

Skills

Marketing
Expert
Marketing
Expert
Content Strategy
Expert
Content Strategy
Expert
Cross channel Marketing
Expert
Cross channel Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Management
Expert
Management
Expert
STRATEGIC LEADERSHIP
Expert
STRATEGIC LEADERSHIP
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SEARCH ENGINE MARKETING
Expert
SEARCH ENGINE MARKETING
Expert
MARKETING AUTOMATION
Expert
MARKETING AUTOMATION
Expert
MARKETING
Expert
MARKETING
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
OMNI CHANNEL MARKETING
Expert
OMNI CHANNEL MARKETING
Expert
COMPUTER LITERACY
Intermediate
COMPUTER LITERACY
Intermediate
INTERNATIONAL MARKETING
Expert
INTERNATIONAL MARKETING
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Public Relations
Expert
Public Relations
Expert
Project Management
Expert
Project Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GO TO MARKET STRATEGY
Intermediate
GO TO MARKET STRATEGY
Intermediate
INTERNATIONAL TRADE
Intermediate
INTERNATIONAL TRADE
Intermediate
MARKETING STRATEGIES
Intermediate
MARKETING STRATEGIES
Intermediate
MULTI CHANNEL MARKETING
Intermediate
MULTI CHANNEL MARKETING
Intermediate
TRADE MARKETING
Intermediate
TRADE MARKETING
Intermediate

Social profiles

Languages

English

Expert

Swedish

Intermediate

Arabic

Native Speaker

French

Expert

Training and Certifications

Certifications
HubSpot Email Marketing
HubSpot Social Media & Content Marketing
HubSpot Social Media & Content Marketing
HubSpot Email Marketing
HubSpot Social Media & Content Marketing
HubSpot Email Marketing
HubSpot Social Media & Content Marketing

Hobbies and interests

digital innovation,
Blues Music
Jazz
Skydiving,
Biking,
Photography,
consumer behavior research
digital innovation,
sustainability,
Blues Music
Jazz
Skydiving,
Biking,
Photography,
consumer behavior research
digital innovation,
sustainability,
Blues Music
Jazz
Skydiving,
Photography,