Marketing Manager
First Abu Dhabi Bank - Other Locations
Total years of experience :10 years, 5 Months
• Successfully created targeted offline and offline communication campaigns and tracked performance analytics
• Managed and executed 360° product marketing campaigns across various channels within short turn around time
• Measured performance of all digital marketing campaigns and assessed against ROI and KPIs
• Planned and executed experiments and lead conversion tests for various social media and programmatic campaigns
• Oversaw and approved marketing material, including website content and updates
• Built and maintained strategic relationships with key industry players, agencies and vendors
• Led and delivered the division’s merger internal and external communication, rebranding and collateral harmonization
• Received the 2018 Bravo Award for exemplary behavior to deliver desired results
• Responsible for yearly marketing plan creation and budgeting for the Islamic segment
• Developed effective corporate communication strategies and managed internal and external corporate communication
• Managed and executed product marketing campaign and launch within budget and tight deadlines
• Planned and managed four events per year
• Organized and managed yearly CSR initiatives
• Increased FAB Islamic digital presence
• Managed Islamic segment website content and imagery
• Developed the Aseel Finance (Islamic arm of FAB) website and managed it at the back end on daily basis through Site Core
• Developed effective corporate communication content and managed execution
• Worked with stakeholders to manage and execute product marketing campaign and launches
• Presented corporate communication campaigns, strategies, and opportunities to senior management
• Managed and executed corporate events
• Personal content creation and editing for the CEO
• Analyzed clients’ needs and assisted with the formulation of marketing strategies
• Managed advertising campaigns and handled all related budgets
• Maintained and maximized clients’ communication through relationship building and growing
• Created proposals and presented creative work to current and prospective clients
• Assisted in research
Clients: Sky News Arabia, Kempinski Mall of the Emirates, Kempinski Ajman
• Managed and grew assigned area of business and client relationships
• Created proposals and presented creative work to current and prospective clients
• Created, within the team, advertising campaigns that met clients’ briefs and budgets
• Analyzed the requirement of new and existing clients and recommended solutions
• Negotiated and closed contracts with clients
Clients : Abu Dhabi Retirement Pension & Benefits Fund, Abu Dhabi Municipality, Musanada, Qatar Financial Centre Regulatory Authority (QFCRA)