sales and marketing manager
promedica part of j group
Total years of experience :16 years, 4 Months
Sales and marketing manager for the following brand : revitalash cosmetics, pasta del capitano dental line, bsand cosmetics, dermedic cosmetics.
My main gowl was company restructuring in all aspects, warehousing, stock management, team structure and management, searching also for new brands opportunities to aquire anddo market research and studies for that. handling the brands commercially (budgets, forecats, purchade planning, distribution, pricing, sales, dues...) and marketing(pr. Marketing plans, social media and shopify management, business plans, merchandising..)
Sales and marketing manager for the following brand : revitalash cosmetics, pasta del capitano dental line, bsand cosmetics, dermedic cosmetics.
My main gowl was company restructuring in all aspects, warehousing, stock management, team structure and management, searching also for new brands opportunities to aquire and do market research and studies for that. handling the brands commercially (budgets, forecats, purchase planning, distribution, pricing, sales, dues...) and marketing(pr. Marketing plans, social media and shopify management, business plans, merchandising..) p&l, business and marketing plan implementations.
Brand manager caudalie, darphin, vitry, urgo, edel white
Manage budgets
Marketing plan strategy and implementation
Forecast orders
Liaise with sales team in order to reach target
Market studies and pricing
Business reviews and reports
Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
•Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products.
•Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
•Design market research projects to assess customer attitudes to the current product range and new product introductions.
•Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
•Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.
•Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.
•Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
•Develop product pricing and positioning strategies
•Represent the company by visiting customers to solicit feedback on company products and services
Working closely with the Sales Director to prospect, pitch & close new business.
•Gaining a strong knowledge and understanding of a clients’ brand and products.
•Organizing weekly team meetings with staff, directors and senior managers
•Involved in the day to day management of clients.
•Participation in team building and sales training events.
•Performance monitoring of account executives and account teams.
•Address client concerns and ensure the resolution of issues in a timely manner.
•Maintaining contact with clients -giving them regular updates.
•In charge of budgets and administration.
•Oversee existing campaigns to grow key accounts.
•Delivering ongoing market analysis and assessment of competitors.
•Retain accounts through the development of strong relationships with key
Decision maker
•Develops and maintains superior relationships with key customers. Effective in implementing customer loyalty initiatives.
•Maintains a high profile with decision makers of the assigned strategic accounts.
•Arranges any training required within the strategic accounts.
• Contacts and manages retail promotions to pharmacies located on the premises or connected with the assigned strategic accounts.
• Completes all administrative duties in a timely fashion
•Maintains a high degree of professionalism with customers and peers.
Establishes, develops and maintains business relationships with current customers and prospective customers in the assigned market segment to generate new business for the organization’s products.
•Makes telephone calls and in-person visits and presentations to existing and prospective customers.
•Assist with developing and implementing marketing plans and programs accordingly
•Merchandising team leader and follow up
•Responsible of key accounts replenishment and direct sales plus collection
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