chief operating officer
Cordblood bank
Total years of experience :20 years, 6 Months
1- Provide management to staff and leadership to the organization that aligns with the company’s business plan and overall strategic vision.
2- Assist executive team members in creating, growing and building a world class, industry leading organization.
Drive company results from both an operational and financial perspective.
3- Work closely with BabyCord chairman and members of board and other key executive team members.
4- Partner with the Finance department to achieve favorable financial results with respect to sales, profitability, cash flow, mergers and acquisitions, systems, reporting and controls.
5- Set challenging and realistic goals for growth, performance and profitability.
6- Create effective measurement tools to gauge the efficiency and effectiveness of internal and external processes.
7- Provide accurate and timely reports outlining the operational condition of the company.
8- Spearhead the development, communication and implementation of effective growth strategies and processes.
Works with other c-level executives on budgeting, forecasting and resource allocation programs.
9- Work closely with senior management team to create, implement and roll out plans for operational processes, internal infrastructures, reporting systems and company policies all designed to foster growth, profitably and efficiencies within the company.
10- Motivate and encourage BabyCord employees at all levels as one of the key leaders in the company including but not limited to professional staff, management level employees and executive leadership team members.
11- Forge strategic partnerships and relationships with clients, vendors, banks, investors and all other professional business relationships.
12- Foster a growth oriented, positive and encouraging environment while keeping employees and management accountable to company policies, procedures and guidelines.
holding ultimate responsibility for the health care department for group marketing activities.
Overseeing the development and delivery of a fully integrated marketing strategy for the business.
Developing and delivering marketing and communications strategies.
I work for Promedz Jordan responsible for four big medical devices companies in Boston Scientific, Maquet, Cyberonics and J&J as we are the distributors for these companies responsible for the following:
-Plan marketing and branding objectives.
- Expanding product solutions and offerings.
- Preparing marketing strategies alongside other company executives and staff.
- Analyzing market trends and recommend changes to marketing and business development strategies based on analysis and
feedback.
-Preparing and adhering to budgets.
-Overseeing creation and delivery of press releases, advertisements, and other marketing materials.
- Designing ads and publications.
-Ensuring brand messages are consistent.
-Gathering and analyzing customer insight.
-Nurturing and enriching all external perceptions of the company and growth of market share.
- Engaging consumers on social media.
-Leading all areas of content generation and production across all media platforms.
- Take calculated risks based on data-driven analytics.
- Driving overall CRM and direct marketing.
-Engaging other organizations within the community.
-Collaborating with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
-Developing and leading a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
• Proactive development of marketing and promotional mix to meet Jordan brand objectives and customer needs.
• Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
• Liaise/manage with external agencies to deliver initiatives for the products and to meet team goals.
• Full financial accountability with accurate management of the assigned products advertising and promotion budgets.
• Creates and delivers operational plans appropriate to life cycle of product to support business growth & optimize return for Roche Jordan .
• Support and drive delivery of sales targets for the Jordan.
• Full accountability for Jordan assigned brands and delivery of all programs related to it.
• Understanding and use marketing principles to deliver customer needs.
• Disease and market understanding to develop customer insights through
appropriate techniques/tools.
• Support the global marketing team to achieve team goals.
• Manage and optimize relationships with all relevant external agencies and patient (and other) groups through development of effective relationships.
• Full understanding and use of key market research and IMS software to aid in giving recommendations and acting on results that create positive business outcome.
• Manage all components of Jordan assigned products and strategically provide input for components of regional products.
• Build and develop strategic forecasting, using solid data input internally and externally.
• Launch a new brand, line extension, new campaign, commercial programs, Field force support e.g. double visits, KOL development and market access for key business areas.
•Specialized in promoting fertility line products.
•Conducting lectures and round table discussions.
•Team leader
• Customer relationship management CRM champion.
Promote company products to medical field
Visit physician, hospitals & pharmacies.
Participate in marketing campaigns
Reporting
