Mayur Chandraker

• Managed ₹2.5 Cr+ annual marketing budget, allocating spend across performance media, GTM launches, ecosystem partnerships, and demand generation programs to optimize revenue efficiency.

• Led an 11-member in-house marketing team and external partners across performance, content, & ecosystem programs, reporting directly to the CEO and driving quarterly revenue planning in alignment with sales & operations.

• Generated ₹12 Cr in influenced revenue through performance-driven demand programs, GTM launches, and partner-led campaign initiatives.

• Scaled inbound enterprise leads from 9 to 153 per month by building performance funnels, targeted landing pages, and geo-specific campaign clusters.

• Boosted the conversion rate from demo to opportunity from 11% to 34% by refining the qualification process, reorganizing the call-to-action, and improving alignment between sales and marketing.

• Reduced enterprise customer acquisition cost by ~32% through targeted account-based campaigns, decision-maker targeting, and sales-marketing funnel alignment.

• Reduced sales cycle length from 90 to 55 days through the use of objection handling scaffolds, stakeholder education resources, and use case content.

• Expanded market penetration in key verticals from 3 to 11 industries through ICP mapping, tailored outreach narratives, and industry-specific messaging.

• Created ecosystem initiatives and co-marketing activations to enable a partner-led pipeline contributing 20% of total influenced revenue.

• Reduced cost per enterprise-qualified lead from ₹4, 200 to ₹1, 900 through channel mix optimization, creative experimentation, and negative audience exclusion, improving cost efficiency while maintaining
high-intent pipeline quality.

• Elevated IPO hashtags from non-trending to top 5 national trends within 24 hours through coordinated community amplification and real-time engagement.

• Improved CTR from 0.6% to 2.4% through creative optimization, audience refinement, and high-intent finance placements.

• Scaled IPO visibility from 50K to 450K+ targeted impressions per issue through contextual Google Display campaigns across niche investor platforms like Chittorgarh.

• Executed campaigns under strict regulatory constraints, maintaining zero compliance escalations.

• Grew revenue from zero to stable multi-client monthly billing by acquiring & converting 75+ SMB clients.

• Delivered 2-4x ROI improvements across client accounts through paid acquisition & funnel experimentation.

• Built and led a 25-member cross-functional team spanning performance, content, and design.

• Owned full P&L, balancing acquisition cost, resource allocation, pricing strategy, and margin sustainability.

• Implemented CRM-driven outreach and retention systems to create a predictable client acquisition pipeline.