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تم إلغاء حظر المستخدم بنجاح
مازن بو حمدان, Director of Marketing and Public Relations

مازن بو حمدان

Director of Marketing and Public Relations·Valkyrie DMCC

الإمارات العربية المتحدة

بكالوريوس, Business Managment

الخبرة العملية

مجموع سنوات الخبرة: 20 سنوات, 9 أشهر

Director of Marketing and Public Relations

أكتوبر 2014 - حتى الآن

Valkyrie DMCC

دبي، الإمارات العربية المتحدة

أكتوبر 2014 - حتى الآن

 Implementing marketing tools to motivate and lead geographically dispersed teams, such as digital media and CRM programs which increased our market share 30% and our market reach by 58%.
 Managing in-house budget $500, 000 and clients’ budgets a total of $10 million and ensuring proper allocation of resources across all marketing platforms.
 Developing strategies and marketing tools such as digital media and media buying and advertising campaign to support national and international projects, product integration, funding and sponsorships e.g. the launch of Four Seasons Hotel in Abu Dhabi, the European Union Chees, peach and saffron marketing campaign in GCC area, ADCOOP expansions and new branches.
 Improved sales from 3 million in 2017 to 9 million in 2018, through email campaigns and opening channels in the Levant, and South American market
 Executing and produced in several languages: infomercials, commercials, trade shows, community outreach events and live concerts.
 I enhanced the client service ratings from 50% in 2014 to 87% in 2019 by minimizing the correspondences and eliminating unnecessary operational steps while increasing the customer satisfaction steps.
 Organizing market research initiatives for special product campaigns using social media, multi-channel marketing strategies, and blogs.
 Creating comprehensive campaigns for e-commerce, web communications, brand and consumer packaged goods.

مجال الشركة:
خدمات الاستشارات التجارية
الدور الوظيفي:
استشارات

Marketing and PR Manager

أغسطس 2013 - حتى الآن

ember

أبو ظبي، الإمارات العربية المتحدة

أغسطس 2013 - حتى الآن

 Plan, create and deliver publicity
 Building positive working relationships and liaising between the company and the media
 Ensuring an effective and user-friendly website journey
 Attending meetings with top management to assess the progress of PR work
 Writing qualitative and quantitative progress reports for line Manager
 Researching and writing press releases, Q&As, speeches and features;
 Organizing press conferences, events and promotions
 Collating and analyzing media clips and coverage
 Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
 Coordinating location photography
 Organising and attending press launches
 Managing the PR aspect of a possible crisis situation
 Recommend and implement initiatives that manage the company’s target audience's perception
 actively participate in a wide variety of social media activities such as Twitter, blogging, community development and management, social bookmarking, commenting, etc. and well-connected with the broader social media world.
 Respond to & engage all inquiries for the company on social sites (Twitter, Facebook, LinkedIn, Flickr, YouTube, blogs)
 Seek out & join conversations about the market on social sites
 Delegate to experts in the company on topics fit for their input
 Experiment with new and alternative ways to leverage social media activities
 Monitor trends in the market and appropriately apply that knowledge to increasing the use of social media at the company
 Strategize with and educate the management team and others across the company on incorporating relevant social media
 techniques into the corporate culture and into all of the company’s products and services
 Measure the impact of social media on the overall marketing efforts

مجال الشركة:
الاستعانة بالمصادر الخارجية لخدمة العملاء
الدور الوظيفي:
التسويق والعلاقات العامة

Head of Marketing and CommunicationsDepartment

أغسطس 2013 - أكتوبر 2014

Venture Commuications

دبي، الإمارات العربية المتحدة

أغسطس 2013 - أكتوبر 2014

Plan and create Marketing and PR strategy
 Building positive working relationships and liaising between the company and the media
 Ensuring an effective and user-friendly website journey
 Attending meetings with top management to assess the progress of PR work
 Writing qualitative and quantitative progress reports for line Manager
 Researching and writing press releases, Q&As, speeches and features;
 Organizing press conferences, events and promotions
 Collating and analyzing media clips and coverage
 Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
 Coordinating location photography
 Organizing and attending press launches
 Managing the PR aspect of a possible crisis situation
 Recommend and implement initiatives that manage the company’s target audience's perception
 Actively participate in a wide variety of social media activities such as Twitter, blogging, community development and management, social bookmarking, commenting, etc. and well-connected with the broader social media world.
 Respond to & engage all inquiries for the company on social sites (Twitter, Facebook, LinkedIn, YouTube, blogs)
 Seek out & join conversations about the market on social sites
 Delegate to experts in the company on topics fit for their input
 Experiment with new and alternative ways to leverage social media activities
 Monitor trends in the market and appropriately apply that knowledge to increasing the use of social media at the company
 Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services
 Measure the impact of social media on the overall marketing efforts.
 Prepare and manage the promotional calendar, plans and budget.
 Liaise and brief the agencies for the marketing collaterals promoted BTL & ATL.
 Manage, create and execute the loyalty program communications, prizes, promotional collateral and marketing calendar.
 Manage all promotional and campaign requirements and prepares post promotion analysis.

مجال الشركة:
الإعلان
الدور الوظيفي:
التسويق والعلاقات العامة

PR Officer

أبريل 2012 - أغسطس 2013

Finance House P.J.S.C

أبو ظبي، الإمارات العربية المتحدة

أبريل 2012 - أغسطس 2013

 Plan, create and deliver publicity
 Building positive working relationships and liaising between the company and the media
 Attending meetings with top management to assess the progress of PR work
 Writing qualitative and quantitative progress reports for line Manager
 Researching and writing press releases, Q&As, speeches and features;
 Organizing press conferences, events and promotions
 Collating and analyzing media clips and coverage
 Preparing printed publications, such Newsletters, handouts, banners, posters and exhibition materials
 Coordinating location photography
 Organising and attending press launches
 Managing the PR aspect of a possible crisis situation
 Recommend and implement initiatives that manage the company’s target audience's perception
 Prepare and supervise the publishing of Emirates Review (a quarterly magazine issued by Finance House and published by CPI)

مجال الشركة:
البنوك
الدور الوظيفي:
التسويق والعلاقات العامة

Senior Account Executive

سبتمبر 2010 - أبريل 2012

Orient Planet

دبي، الإمارات العربية المتحدة

سبتمبر 2010 - أبريل 2012

 Prepare marketing action plans for major companies in the region
 Maintaining and creating new business purities through outbox thinking
 Develop and deliver the business plans through carrying out research, formulate
market analysis and deliver accurate business reports.
 Serves as a lead facilitator both internally and externally for projects
 Develop and manage client communication tools such as the corporate website
 Plan create and deliver publicity for clients
 Building positive working relationships and liaising with colleagues, clients and the media
 Attending meetings with clients to assess the progress of PR
 Writing qualitative and quantitative progress reports for clients
 Researching and writing press releases, Q&A’s, speeches, MC Notes and features;
 Organizing press conferences, events and promotions
 Collating and analyzing media clips and coverage
 Preparing printed publication, such Newsletters, handouts, banners, posters and exhibitions materials
 Coordinating location photography
 Organizing and attending press launches.
 Managing the PR aspect of a possible crisis situation
 Recommend and implement initiatives that manage the client’s target audience’s perception

مجال الشركة:
التسويق
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Sales and Marketing Manager

أبريل 2009 - يونيو 2010

STC

الرياض، المملكة العربية السعودية

أبريل 2009 - يونيو 2010

 Plans sales activities by identifying potential customers, organizing sales calls and sales blitz to develop new business
 Negotiates new contracts and renewals in order to meet sales targets
 Prepares monthly sales activities report on the Corporate Market, including companies and embassies Achieve monthly budget goals and new business targets
 Update the hotel website
 Making contacts with travel agencies and companies
 Handling the top STC VIP client (Sheikh, Princes, Managers)
 Prepare marketing action plans for major companies in the region
 Maintaining and creating new business purities through outbox thinking
 Develop and deliver the business plans through carrying out research, formulate
market analysis and deliver accurate business reports.
 Serves as a lead facilitator both internally and externally for projects
 Develop and manage client communication tools such as the corporate website

مجال الشركة:
الاتصالات والشبكات
الدور الوظيفي:
الإدارة

Cross Managment trainer

أبريل 2008 - أكتوبر 2008

Intercontinental Le Vendome

بيروت، لبنان

أبريل 2008 - أكتوبر 2008

 Effectively communicate the company’s business strategy and objectives to staff, ensuring their total understanding of job purpose and performance
 Responsible of selection and recruitment of suitable Sales personnel
 Day to day management of Sales Team including time management, assessment, training and disciplinary issues.
 Ensure that Sales, Product Management and Development receive such support as they request.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
الإدارة

Sales and Marketing Manager

مارس 2007 - مارس 2008

Etoile Suites Hotel

بيروت، لبنان

مارس 2007 - مارس 2008

Create an appropriate department budgeting and annual sales business plans.
Work with Management and Marketing to help define/refine sales Targets/Achievements and ensure sales packages are developed and messages communicated to sales team
Ensure that the Sales resources evolve in line with the Marketing mission and the company’s vision together with the Sales Teams’ potentials.
Control duties of all Sales personnel including the Sales Leader.
Prompt response to Requests on services information, pricing, etc.
Work with Sales Personnel to provide product, business and technical knowledge in support of sales activities.
Responsible for staying abreast of product roadmap as well as understanding the scenarios, features and functions within each of the products and how these are applied to address business and technical problems. This includes interacting with Product Management and Development on an on-going basis to stay current.
Responsible for understanding business and technical problems addressed by the products including key regulations, business drivers, evolving business needs, etc.
Attendance at conferences and working with Subject Matter Experts, and research to stay on top of changes in business issues/requirements/regulations/Technology and understand where the market is going.
Responsible for preparing for meetings and tailoring communications to address business needs of potential clients as part of the sales process.
Responsible for providing feedback from the market to Product Management and Development regarding products including coordinating gaps between product functionality and market/customer demands.
Responsible for working with Product Management to develop and deliver training on business problems, products, and messages (classroom and OJT) for new Sales team members.
To identify new potential accounts which meet the required minimum standards to warrant Key Account status, to manage and nurture these accounts to fulfill maximum potential.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
الإدارة

Group Reservation Agent

يناير 2005 - يناير 2007

Mir Amin Palace Hotel

لبنان

يناير 2005 - يناير 2007

Contacting travel agencies.
Handle groups and bookings.
Reporting to reservation manager.

مجال الشركة:
الضيافة والسكن
الدور الوظيفي:
المبيعات

التعليم

American University of Culture and Education

يوليو 2008

يوليو 2008

بكالوريوس، Business Managment

لبنان

Skills

Press
Expert
Press
Expert
Materials
Expert
Materials
Expert
Market Analysis
Expert
Market Analysis
Expert
Management Development
Expert
Management Development
Expert
Newsletters
Expert
Newsletters
Expert
Team leader
Expert
Team leader
Expert
Proficient in Microsoft Office applications
Expert
Proficient in Microsoft Office applications
Expert
Problem Solving Skills
Expert
Problem Solving Skills
Expert
Communication Skills - Public Speaker
Expert
Communication Skills - Public Speaker
Expert
Negotiation Skills
Expert
Negotiation Skills
Expert
Press
Expert
Press
Expert
Materials
Expert
Materials
Expert
Market Analysis
Expert
Market Analysis
Expert
Management Development
Expert
Management Development
Expert
Newsletters
Expert
Newsletters
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
متمرّس