Associate Marketing Manager
Imdad
Total des années d'expérience :21 years, 1 Mois
• New product launch: Managed the launch of 7 new medical equipment & technologies in the region, utilizing market intelligence for strategic product positioning and developing the messaging strategy
• Campaigns: Developed and launched integrated, multi-channel web, print, and direct marketing campaigns that propelled sales to exceed the projected target by 15% every year since 2013, including production of videos and interactive on-line presentations.
• Content: Managed the creation of visual and written content and communication tools in Arabic and English.
• Exhibitions & Events: Planned and successfully executed +50 participations at regional exhibitions across 8 GCC & ME countries.
• Branding corporate: Managed the branding of 16 offices across the region.
Kalimat is an offset printing company providing mainly packaging boxes for pharmaceutical, cosmetic, and food products, brochures, leaflets and other stationary.
Main responsibilities:
• Established, hired and developed the production, pre-press and sales divisions in the company, leading a team of 18 professionals.
• Created and implemented the company’s branding and developed the marketing strategy.
• Supervised business development in the Syrian and Iraqi markets
• Established and streamlined a production planning system to ensure timely delivery of printing orders.
• Managed expenditure, budget and cash flow.
• Carried out purchasing proceedings for raw materials.
• Led a team of 4 to plan and implement market research projects
• Led focus group research projects and analysis for launching new products
• Planned and implemented marketing strategies including rebranding, launching new products, and creating ad campaigns
• Liaised with European consultants in providing Business Development plans to Syrian private sector companies in marketing, and management
• Monitored the implementation of BD plans.
• Provided internal on-the-job training courses as part of BD plans.
• Assisting in marketing campaigns planning and the daily promotion activities.
• Delivering sales techniques for sales teams.
• Developing a company selling key messages, a sales strategy, and an on sight
training for the sales department team.
• Supervise the distribution team and follow up purchasing orders.
business marketing graduate