Sports Marketing Manager
adidas emerging markets
مجموع سنوات الخبرة :18 years, 6 أشهر
• Manage the regional sports marketing sponsorship portfolio and network of partner relationships abiding to the framework of the overall marketing strategy
• Assigning, managing and implementing Sports Marketing annual budget for MENA Region
• Help in generating an annual Sports Marketing revenue, approx. $6, 000, 000 through Business to Business Sales driven targets
• Propose, plan and implement above- and below-the-line marketing activities and events for maximum leverage of Sports Marketing partners and support implementation
• Manage partner/product specific activations and events through managing the overall project, integrating all elements with the Retail Marketing team for in-store and on the ground implementation
• Researching, assessing and securing new sponsorship deals including offer evaluation, contract creation and fulfillment to maximize brand visibility and Sports Marketing revenue
• Fully deliver all contractual obligations to exceed partners’ expectations (product delivery, marketing and financial support…)
• Dealing with Global Head office as well as regional offices to ensure correct implementation of Sports Marketing global strategy
• Provide full support & guidance to adidas Egypt & Levant office and propose new marketing activations and partnerships.
• Manage a headcount of 2, 1 Coordinator and 1 Intern.
• Manage the copywriting, design and production of all internal communications as well as marketing literature in liaison with creative agencies
• Overall co-ordination of all internal and some external customer publications, magazines, videos and announcements
• Closely work with PR Agencies in Dubai, Hong Kong and Mumbai for international media to achieve public relations objectives
• Create and publish international press releases, articles, editorials for release to the media and for use in global public events.
• Creative development and implementation of strategic communications plan.
• Analyze regional market trends and work with various departments to achieve marketing objectives
• Researched market trends and competitor strategies, created and implemented end-to-end marketing programs to suit
• Monitored financial budgets and sales targets to ensure a certain level of profits and ROI through regular reporting and analysis
• Created a detailed marketing plan and ensured adherence to the proposed timeline by reporting staff members
• Designed, created and liaised with suppliers on various promotional material
• Created effective methods and procedures for staff to adhere to when serving customers as well as training staff and conducting staff meetings
• Created a cost-cutting ordering process that resulted in stock minimization, leading to less cost of promotional goods expenditure\
• Developed a strategic and creative approach to the company’s external and internal communications with a focus on e-mail marketing
• Created a number of surveys including a national Brand Awareness Survey
• Managed a number of projects including re-branding the client E-newsletter, various reporting duties and survey analysis
• Researched, proposed and launched the first decal program of its kind for Mercedes-Benz nationwide
• Coordination and implementation of various campaigns including the major end of year sales campaign with minimal supervision from management
• Assisted in brief preparation, briefing, coordinating and designing campaigns with advertising and printing agencies
• Successful maintenance and revamp of the entire online multimedia database system
• Developed point of sale material to suit various campaigns to be implemented across 62 dealerships nationwide. This involved designing, copywriting and visiting suppliers to ensure print quality and briefing requirements
• Create a brand and product DVD from a number of videos collated locally and internationally to be played in dealerships and events
• Created e-newsletters linked to several promotions, sent to a database of new and existing customers
• Conduct competitor market analysis based on marketing activities and market share
• Researched marketing trends to find direction for new advertising campaign
• Worked on various product design and development tasks
• Observed and conducted campaign success and evaluation analysis
• Conducted a research survey and put together a report for client presentation
• Developed brand strategy options that were in tune with the brand personality
• Developed and presented an experimental strategy to one of the major clients, which they chose to undertake
• Undertook media and strategy planning seminars in order to gain a better understanding of brand management and strategy implementation
Bachelor of Business - Marketing