Marketing Manager
Al Esayi Holding
مجموع سنوات الخبرة :21 years, 8 أشهر
Develop marketing strategies that align with Adaar’s & Al Esayi Hospitality’s goals and objectives.
Work closely with the team and stakeholders to ensure implementation of strategic initiatives and campaigns to drive Tenant’s & customers acquisition, increase brand visibility, achieve KPIs and maximize revenue.
Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital marketing, social media, programmatic, performance marketing and traditional advertising.
Develop compelling key visuals, messages, and media plans to effectively communicate our value proposition and drive customer engagement while ensuring ads optimization.
Establish and maintain a strong brand identity and ensure consistency across all marketing channels and touchpoints.
Develop and implement brand guidelines to maintain a cohesive and recognizable brand image.
Build strong customer relationships through effective social media engaging initiatives and email marketing strategies while utilizing customer data and analytics to personalize marketing campaigns and overall enhance customer experience.
Conduct market research to identify customer insights, market trends, brand awareness and competitor strategies.
Utilize data and analytics to guide marketing decisions and strategies.
Monitor key performance indicators and provide regular reports and analysis to the CEO.
Develop and lead The Customer’s campaign strategies, budgets, deliverables, and managing to business and revenue goals.
Drive yearly budget planning process as creative and production lead, ensuring budgets are aligned to Fusion’s Budget are
properly scoped at the outset of the calendar year
Manage large budgets across fee, production and transcreation
Define and manage agency processes spanning overall project workflows, project resourcing and budget tracking
Drive integration best practices. Identify and implement operational and process efficiencies that lead to continuous improvement and efficiency
Drive integration best practices. Identify and implement operational and process efficiencies that lead to continuous
Develops entertainment strategy; implements sales and marketing plans that address shopping centre concerns and opportunities, resulting in marketing programmes that improve tenant, community, and media relations, as well as increase shopping centre revenues
Establish and consistently enhance the retail mall's event planning and budgeting processes
Coordinate retailer mailings and identify ways to enhance communication abilities
Develop a grasp of and communication about key retail trends, including forecasting and reporting on footfall, as well as general issues
Raise the profitability & sales Revenue. Provides leadership and vision to the organization by developing long-range, annual P&Ls and operational plans, in addition to the evaluation and reporting of business plan progress
Maintain effective media relations by fielding media calls and preparing responses, as directed by the Director of Marketing & Commercialization
Establish strategic partnerships by marketing and selling the assets of the shopping park to consumers, advertisers, marketing companies, and the surrounding business community
Liaise and coordinate the marketing suppliers (advertising, media, PR agencies); maintaining the relationship with the existent tenants of the Shopping Galleries and the local authorities
Strengthens profit performance by identifying cost efficiency measures to undertake following FEC opening Plan
Formulated a clear and compelled brand identity for Karen Millen, LK Bennett, Furla, LIUJO, and OLIO Italian Restaurant
Developed and collaborated with the Sales Team for effective implementation of marketing strategies
Prepared marketing budget & their effective utilization
Planned and regulated the expenses of the marketing activities across the region
Designed the communication, media planning and communication channels
Managed communication budgets maximizing effectiveness & reach for the budget
Ensured tracking of competitors activities, analyzed the information and recommended suggestions
Tracked the marketing performance and ensured region wide tracking of reports, feedback, complaints received through marketing activities and recommended suggestions
Ramco,
courses: Official Certification in the Social Media & Online Media Expertise sponsorship by the FGF in