Mazen Zayat

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F&B, and wellness clients across GCC and international markets.
Develop tailored business plans, market-entry strategies, and growth roadmaps to
support client expansion.
and customer experience enhancement.
frameworks, and launch readiness.
• Build and maintain strong client relationships through practical advisory support
and hospitality solutions.
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Lead consulting teams, allocate project responsibilities, and monitor delivery quality
across client mandates.

• Directed multi-brand operations across multiple outlets, streamlining workflows, optimizing staffing models, and
enhancing service delivery to meet company-wide performance targets.
• Devised and rolled out business strategies that aligned with market trends, leading to operational growth and increased
profitability across the groups F&B portfolio.
• Supervised cross-functional teams and outlet managers, fostering a performance-driven culture through clear KPIs,
mentorship, and structured training programs.
• Conducted in-depth market research and competitor analysis to support the launch of innovative concepts, pricing
strategies, and new service offerings tailored to the local market.
• Collaborated with the marketing team on campaign planning, brand positioning, and promotional initiatives, resulting
in higher footfall and customer engagement across all brands.
• Oversaw regulatory compliance and risk management, implementing quality assurance systems and ensuring adherence
to health, safety, and legal standards in all operational areas.
• Built and maintained strong relationships with stakeholders, vendors, and franchise partners, proactively resolving
challenges to sustain high satisfaction and operational excellence.
• Directed end-to-end operations and marketing for multiple luxury dining outlets, managing teams of 150+ employees
across three premium concepts.
• Increased group revenues by 20% year-on-year through market-driven pricing, guest experience enhancements, and
operational efficiency improvements.
• Designed and launched new luxury F&B concepts, achieving rapid market penetration and strong customer loyalty
within six months of launch.
• Implemented structured KPI systems across outlets, driving accountability, consistency, and continuous improvement.
• Negotiated vendor agreements and optimized supply chains, improving profitability margins by 12%.

• Directed the commercial strategy for luxury lighting solutions by leading B2B and B2C business development initiatives,
resulting in increased revenue and market penetration across the Lebanese and regional markets.
• Built strong partnerships with European manufacturers and high-end suppliers, ensuring a premium supply chain and
securing exclusive product access for signature design projects.
• Collaborated closely with interior designers, architects, and project managers to tailor lighting solutions, driving
customer satisfaction and repeat business in residential, commercial, and hospitality sectors.
• Oversaw the full sales cycle, from lead generation to contract negotiation and deal closure, while continuously
identifying new market segments and high-potential client profiles.
• Launched and managed integrated marketing campaigns—both digital and offline—to position Alta Light as a leading
lighting design partner, improving brand visibility and client engagement.
• Led, coached, and motivated a multidisciplinary sales team, setting performance goals, conducting market training, and
fostering a culture of accountability and creativity to exceed sales targets.
• Oversaw commercial strategy and business expansion for luxury lighting solutions catering to premium hospitality and
real estate clients.
• Developed partnerships with European suppliers and high-end manufacturers, securing exclusive distribution rights for
the Lebanese and GCC markets.
• Collaborated with leading interior designers and architects on hospitality projects, ensuring bespoke lighting solutions
for 5-star hotels and restaurants.

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Planned and executed promotional campaigns, seasonal activations, and customer
engagement initiatives across UAE market.

• Developed regional marketing campaigns across KSA, UAE, Qatar, Lebanon and
Kuwait for enterprise software solutions.
• Supported SAP Business One visibility through digital marketing, events and
corporate lead-generation initiatives.
• Managed B2B events and technology conferences across multiple cities, overseeing
branding and stakeholder engagement.
• Enhanced digital presence through SEO, website management and online marketing
campaigns.
• Built partnerships with LinkedIn, iVend Retail, and ProcessForce to support client
acquisition.

• Supported luxury retail customer engagement, brand promotion, and sales
coordination activities within premium fashion operations.

• Designed and executed regional marketing strategies targeting key MENA markets—including KSA, UAE, Qatar,
Lebanon, and Kuwait—resulting in expanded brand reach and increased lead generation for enterprise software
solutions.
• Led the overhaul of the companys digital presence, including SEO optimization, social media engagement, and full-scale
website development, boosting web traffic fivefold and establishing stronger online brand authority.
• Spearheaded high-profile B2B events and industry conferences across five cities, managing end-to-end logistics,
branding, and stakeholder engagement to attract top-tier corporate leaders and technology partners.
• Designed and implemented regional marketing campaigns across GCC markets (KSA, UAE, Qatar, Lebanon, Kuwait),
significantly expanding SAPs brand presence.
• Strengthened strategic partnerships with LinkedIn, iVend Retail, and ProcessForce, driving corporate client acquisition.
• Managed large-scale corporate events and B2B conferences, engaging top-tier stakeholders and technology leaders.