Submitting more applications increases your chances of landing a job.

Here’s how busy the average job seeker was last month:

Opportunities viewed

Applications submitted

Keep exploring and applying to maximize your chances!

Looking for employers with a proven track record of hiring women?

Click here to explore opportunities now!
We Value Your Feedback

You are invited to participate in a survey designed to help researchers understand how best to match workers to the types of jobs they are searching for

Would You Be Likely to Participate?

If selected, we will contact you via email with further instructions and details about your participation.

You will receive a $7 payout for answering the survey.


User unblocked successfully
Mazen Zayat, Senior Business Development & Marketing Consultant

Mazen Zayat

Senior Business Development & Marketing Consultant·Raw Consultancy Group

Saudi Arabia

Bachelor's degree, Business And Marketing

Work experience

Total years of experience: 14 years, 5 months

Senior Business Development & Marketing Consultant

October 2022 - Present

Raw Consultancy Group

Riyadh, Saudi Arabia

October 2022 - Present


F&B, and wellness clients across GCC and international markets.
Develop tailored business plans, market-entry strategies, and growth roadmaps to
support client expansion.
and customer experience enhancement.
frameworks, and launch readiness.
• Build and maintain strong client relationships through practical advisory support
and hospitality solutions.

Lead consulting teams, allocate project responsibilities, and monitor delivery quality
across client mandates.

Company industry:
Marketing

Group Marketing & Operations Manager–

October 2020 - May 2022

Medrar International Group, Logma UAE Franchise,

Riyadh, Saudi Arabia

October 2020 - May 2022

• Directed multi-brand operations across multiple outlets, streamlining workflows, optimizing staffing models, and
enhancing service delivery to meet company-wide performance targets.
• Devised and rolled out business strategies that aligned with market trends, leading to operational growth and increased
profitability across the groups F&B portfolio.
• Supervised cross-functional teams and outlet managers, fostering a performance-driven culture through clear KPIs,
mentorship, and structured training programs.
• Conducted in-depth market research and competitor analysis to support the launch of innovative concepts, pricing
strategies, and new service offerings tailored to the local market.
• Collaborated with the marketing team on campaign planning, brand positioning, and promotional initiatives, resulting
in higher footfall and customer engagement across all brands.
• Oversaw regulatory compliance and risk management, implementing quality assurance systems and ensuring adherence
to health, safety, and legal standards in all operational areas.
• Built and maintained strong relationships with stakeholders, vendors, and franchise partners, proactively resolving
challenges to sustain high satisfaction and operational excellence.
• Directed end-to-end operations and marketing for multiple luxury dining outlets, managing teams of 150+ employees
across three premium concepts.
• Increased group revenues by 20% year-on-year through market-driven pricing, guest experience enhancements, and
operational efficiency improvements.
• Designed and launched new luxury F&B concepts, achieving rapid market penetration and strong customer loyalty
within six months of launch.
• Implemented structured KPI systems across outlets, driving accountability, consistency, and continuous improvement.
• Negotiated vendor agreements and optimized supply chains, improving profitability margins by 12%.

Company industry:
Hospitality & Accomodation

Head of Marketing, Sales & Business Development

January 2018 - January 2020

Alta Light,

Beirut, Lebanon

January 2018 - January 2020

• Directed the commercial strategy for luxury lighting solutions by leading B2B and B2C business development initiatives,
resulting in increased revenue and market penetration across the Lebanese and regional markets.
• Built strong partnerships with European manufacturers and high-end suppliers, ensuring a premium supply chain and
securing exclusive product access for signature design projects.
• Collaborated closely with interior designers, architects, and project managers to tailor lighting solutions, driving
customer satisfaction and repeat business in residential, commercial, and hospitality sectors.
• Oversaw the full sales cycle, from lead generation to contract negotiation and deal closure, while continuously
identifying new market segments and high-potential client profiles.
• Launched and managed integrated marketing campaigns—both digital and offline—to position Alta Light as a leading
lighting design partner, improving brand visibility and client engagement.
• Led, coached, and motivated a multidisciplinary sales team, setting performance goals, conducting market training, and
fostering a culture of accountability and creativity to exceed sales targets.
• Oversaw commercial strategy and business expansion for luxury lighting solutions catering to premium hospitality and
real estate clients.
• Developed partnerships with European suppliers and high-end manufacturers, securing exclusive distribution rights for
the Lebanese and GCC markets.
• Collaborated with leading interior designers and architects on hospitality projects, ensuring bespoke lighting solutions
for 5-star hotels and restaurants.

Company industry:
Architecture

Brand Marketing Executive & Operations Manager

July 2015 - April 2018

Crown Concepts Group- Al Beiruti, Logma, Saj & Co.

Dubai, United Arab Emirates

July 2015 - April 2018


Planned and executed promotional campaigns, seasonal activations, and customer
engagement initiatives across UAE market.

Company industry:
Hospitality & Accomodation

Middle East Marketing Executive

February 2012 - June 2015

Procons 4-IT – SAP Gold Partner

Beirut, Lebanon

February 2012 - June 2015

• Developed regional marketing campaigns across KSA, UAE, Qatar, Lebanon and
Kuwait for enterprise software solutions.
• Supported SAP Business One visibility through digital marketing, events and
corporate lead-generation initiatives.
• Managed B2B events and technology conferences across multiple cities, overseeing
branding and stakeholder engagement.
• Enhanced digital presence through SEO, website management and online marketing
campaigns.
• Built partnerships with LinkedIn, iVend Retail, and ProcessForce to support client
acquisition.

Company industry:
Software Development
Job role:
Marketing and PR

Sales & Marketing Representative

January 2014 - January 2015

Hugo Boss Middle East Office

Beirut, Lebanon

January 2014 - January 2015

• Supported luxury retail customer engagement, brand promotion, and sales
coordination activities within premium fashion operations.

Company industry:
Fashion & Apparel
Job role:
Sales

Middle East Marketing Executive

January 2012 - January 2013

Procons 4-IT MENA Region,

Beirut, Lebanon

January 2012 - January 2013

• Designed and executed regional marketing strategies targeting key MENA markets—including KSA, UAE, Qatar,
Lebanon, and Kuwait—resulting in expanded brand reach and increased lead generation for enterprise software
solutions.
• Led the overhaul of the companys digital presence, including SEO optimization, social media engagement, and full-scale
website development, boosting web traffic fivefold and establishing stronger online brand authority.
• Spearheaded high-profile B2B events and industry conferences across five cities, managing end-to-end logistics,
branding, and stakeholder engagement to attract top-tier corporate leaders and technology partners.
• Designed and implemented regional marketing campaigns across GCC markets (KSA, UAE, Qatar, Lebanon, Kuwait),
significantly expanding SAPs brand presence.
• Strengthened strategic partnerships with LinkedIn, iVend Retail, and ProcessForce, driving corporate client acquisition.
• Managed large-scale corporate events and B2B conferences, engaging top-tier stakeholders and technology leaders.

Company industry:
Software Development

Field Sales Agent

January 2011 - January 2012

Bankers Insurance

Beirut, Lebanon

January 2011 - January 2012

Company industry:
Insurance & TPA
Job role:
Sales

Education

Lebanese American University

January 2015

January 2015

Bachelor's degree, Business And Marketing

Lebanon

American Community School

January 2011

January 2011

High school or equivalent, High

Lebanon

Skills

Sales
Expert
Sales
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Project Management
Expert
Project Management
Expert
Operation
Expert
Operation
Expert
Hospitality
Expert
Hospitality
Expert
SALES
Expert
SALES
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
MENU ENGINEERING
Expert
MENU ENGINEERING
Expert
BRANDING
Expert
BRANDING
Expert
OPERATIONS
Expert
OPERATIONS
Expert
RESEARCH
Expert
RESEARCH
Expert
ACCOUNTING
Expert
ACCOUNTING
Expert
SAP CRM
Expert
SAP CRM
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
HOSTING
Expert
HOSTING
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Project Management
Expert
Project Management
Expert
Operation
Expert
Operation
Expert
Hospitality
Expert
Hospitality
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
FASHION RETAIL
Intermediate
FASHION RETAIL
Intermediate
KICKBOXING CERTIFICATION
Intermediate
KICKBOXING CERTIFICATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
BRAND MARKETING
Intermediate
BRAND MARKETING
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CAMPAIGN MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
MARKET POSITIONING
Intermediate
MARKET POSITIONING
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
STANDARD OPERATING PROCEDURE
Intermediate
STANDARD OPERATING PROCEDURE
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM MANAGEMENT
Intermediate
TEAM MANAGEMENT
Intermediate

Social profiles

Languages

Arabic
Expert
English
Expert

Memberships

Lebanese American University Alumni

member

January 2015

Training and Certifications

Certifications
Certificate in Enterprise Development
Digital Marketing Certification – Growth
Person in Charge (PIC) Certification, up to Level 3 – Trained
Certificate in Enterprise Development
Certified in Digital Marketing through Growth Velocity Academy

Training
Dubai Municipality PIC Training
dubai Municipality
Feb 2017
SAP
SAP

Hobbies

  • kickboxing,
  • Basketball