Mazin Ahmad Ibrahim Ahmad, Category Manager

Mazin Ahmad Ibrahim Ahmad

Category Manager

United Pharmaceuticals

Lieu
Royaume Uni - Birmingham
Éducation
Master, MBA
Expérience
20 years, 3 Mois

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Expériences professionnelles

Total des années d'expérience :20 years, 3 Mois

Category Manager à United Pharmaceuticals
  • Arabie Saoudite - Jeddah
  • Je travaille ici depuis octobre 2015

Develop the category strategy based on the category role and intent through the alignment with the division strategy, and then execute the set strategy through monitoring the customer data, supplier and brand performance, region performance and the marketing data to ensure the proper implementation of the set strategy.
Manage the category portfolio through creating new segments based on the customer needs and market insights in addition to listing new products (1st to market or exclusive) to differentiate United assortments, satisfy customers’ needs and cover the missed gaps.
Execute the listing/delisting of category SKUs through analyzing the items terms and conditions, create new items form, seeding plan, monitor the new items performance and for the delisting through canceling, recalling and liquidate to manage the category portfolio and to achieve the commercial and regulatory objectives then align with the concerned stakeholders to ensure the proper execution.
Manage the distribution model of the category SQs through the matrix (assortment control) and regular model by items ranging, setting Minimum Display Quantity (MDQ), review and update the matrix plan through the collaboration with the merchandising planning department and define the proper assortment profile for new shop format to optimize the inventory, achieve sales targets and satisfy customer needs.
Manage the product display of the category items in the store through the coordination with the space planning and the marketing teams based on the shoppers’ insights, the category strategy, the financial objectives and customer decision tree to enhance and facilitate the shoppers experience and communicate the initiative master plan of the category with the concerned stakeholders.
Develop the promotion calendar and tactics of the category based on the category strategy, agree with the suppliers on the promoted items and offers and the collaboration with the marketing departments to monitor the impact of the promotions on the sales, market share and customers’ satisfaction.

Marketing supervisor à United Pharmaceuticals
  • Arabie Saoudite - Jeddah
  • avril 2014 à septembre 2015

v Monthly offers.
v Seasonal offers.
v Categories organizing.
v Contact person with health insurance companies.
v Training of pharmacists in online websites of health insurance companies.
v Analyze sales of insurance companies in pharmacies.
• Contracting with new insurance companies.

Supervisor à Mid pharma
  • Arabie Saoudite - Jeddah
  • mars 2013 à mars 2014

v Marketing for medical products.
v Visiting doctors in clinics and hospitals.
v Selling our products in pharmacies.
v Making presentations and group meetings for doctors about the medicines.
v Forecasting for monthly sales.
.

Medical representative & Supervisor à Liptis pharmaceuticals
  • Soudan - Khartoum
  • août 2007 à janvier 2013

v Marketing of medicines.
v Arranging group meetings and presentations for doctors in hospitals.
v Analyzing sales by areas.
v Planning for medical representatives.
v Follow up for each medical representative and make double visits.
v Reporting to country manager for marketing activities and sales.
v Responsible for key accounts (chain pharmacies).
v Budgeting for marketing expenses.
v Participation in scientific conferences.

Medical representative à Eisai Pharmaceuticals
  • Soudan - Khartoum
  • février 2005 à juillet 2007

v Increasing market share.
v Improving sales of the company’s product.
v Holding group meetings and presentations in hospitals.
v Daily and monthly reports to my supervisor.
v Forecasting of monthly and yearly sales.
v Marketing of new products.

medical represintative à Mid Pharma
  • Soudan - Khartoum
  • janvier 2004 à janvier 2005

v Marketing for medical products.
v Visiting doctors in clinics and hospitals.
v Selling our products in pharmacies.
v Making presentations and group meetings for doctors about the medicines.
v Forecasting for monthly sales.
v Reporting to my supervisors of daily visits.

Éducation

Master, MBA
  • à Business School Geneva International University
  • mars 2018

Completed March 2018

Baccalauréat, pharmacist
  • à University of Khartoum,, college of Pharmacy
  • décembre 2003

2003

Specialties & Skills

Mass Marketing
Category Management
good promotor
Excellent communication skills with supervisors and colleagues. Confident and goal oriented. Hard wo
Excellent communication skills with supervisors and colleagues. Confident and goal oriented. Hard wo
Negotiation skills

Langues

Anglais
Expert
Arabe
Langue Maternelle

Loisirs

  • Football & Swimming