Manager – Key Account (Sales & Marketing)
Voxpace Pte. Ltd.
Total years of experience :23 years, 11 Months
* Planning & Execution of Trade offers/scheme/price discounts for all Channels of Sales & also to Corporate clients
* Visiting regularly to Super-stockiest/Distributors/Retailer for achieving sales objective & Goal of Team
* Managing & Monitoring Activities of Sales Team, Recruitment, Training & Development of Team Members, Tackling Competition
* Regular Follow-up with other sale supporting functions for the claim pending & other pending issues related to Channel Partners & Internal Customers (ASM, ASE & TSO).
* Tracking Daily/Weekly Secondary & Primary for Inventory Management at CFA & Distributor Level
* Planning Different Scheme & Activity for Chain of outlets & Modern trade
* Planning Weekly & Monthly meeting of ASE, SO & TSO For projection & implementation of Marketing strategies
* Implementing strategies for market penetration for new products as well as increasing the share of the existing products.
* Achieving and Surpassing Sales Targets through Primary & Secondary sales.
* Communicating different Trade offers & ensuring availability of our products in width & depth
* Training & Developing SO/TSO so that they can be promoted as front-line manager in the organization.
* Meeting & coordinating with Marketing/Brand team, senior management for promotional products and concept development
* Negotiating with Vendors for promotional products supply, customization, packing Etc.
* Tracking of material from receiving till dispatch to client as per delivery schedule
* Planning & targeting different corporate clients for achieving target objective on quarterly basis and regular Check on implementation and achievements.
* Associating & Tie-ups with KOL. Dealers/ Re-sellers for different activities and regional operation
* Tracking & reporting marketing strategy implemented for different region & promotional offer to seniors
JOB Responsibilities:
* Responsible for conceptualising and/or implementing all BTL. activities on brands.
* Effective Vendor Management, POS Management & Creative Agency.
* Coordinating with Agency & sales Team for conferences & Distributor, Retailer Meet.
* Liaise with all external agencies and internal divisions for efficient and effective execution of all BTL activities.
* Develop and/or implement sampling programs for all brands to generate trials and conversion for the brands.
* Action on displays, Promotional & allocation of POS material, Lionising with printers, courier, CFAs/Sales Team for quick and efficient implementation of strategy.
* Coordinating and following up with Sales Team on implementation, response and results and presenting detailed reports on the activities.
* Develop activity briefs, invite proposals and finalize the external agencies for special purpose brand activities (such as corporate camps, Govt. & institutional program, H2H, etc.) in consultation with BD- Head and thereafter closely supervise the effective implementation of activities in co-ordination with the BTL agency.
* Handling on ground Activation, Tie-up with key outlets for Exclusive Displays & promotion of Brand
* Handling procurement of Gifts & promotional Materials.
* Coordinating with Purchase & Finance for PO’s & Payment
* Develop Trade letter & Scheme circulars.
* Random auditing of gifts, POS material & promotional input at vendor’s point.
* Worked closely with Business head for RSSDI & ISCON conference.
Sales & Business Development:
* Manage, lead, coordinate and control the activities of the assigned area sales team, in order to achieve the annual and long term sales and market share objectives.
* Build & strengthen relationships with key accounts, medical shop, & key customers
* Implement marketing activities such as in shops, Retailer meet / conferences, CRM for enhancing brand awareness and visibility resulting in increased prescriptions & sales
* Identifying and networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach (this includes monitoring stockist’s performance and recommending stockists for fresh appointment).
* Prospecting for new customers/markets with potential.
* Provide direction, motivation and training to the field sales team for ensuring optimum performance.
* Responsible for recruiting, mentoring & training personnel to deliver quality services in market.
Marketing Activities:
* Designing & implemented trade scheme, display or visibility schemes and other activities as budget Allocation
* Coordination with local vendors for local activities like Glow-sing Boards, customised POS material
* Coordination with vendors for In-shop activities, Retailer meets etc.
* Handle key accounts like, Naval canteen Store, BigBazar, Spinach, D’mart Etc. for different Brands of Novartis, Piramal, Roche, 3M & Voxpace.
* Handle corporate Account like: Pfizer, Novartis, Indico Pharma, Medley, Macleods etc. for different Brand.
* Coordinating with key Chain’s like Wellness forever, Apollo Pharmacy, Farma cross Etc. for different Marketing Activities.
* Negotiating and tie-up with key account for activity & branding as TOT.
Brand Handled:
* 3M (CBG), Amsons/Aaromas Fragrances & Cosmetics, Otrivin, Calcium Sandoz, Sandoz Women, Trimanic, Saridon, Lacto-Calamine, Supractive, Tetmosol, Polycrol syrup, i-pill, Accu-Chek Rang.
Project done on Brand Management in India Project done on Impact of Advertising on Consumer's